• Lead all the marketing strategies related with development, management, implementation & optimization of the Brand "Cardo Roma"across different departments (Sales, F&B, Financial, Events and Operation)• Develop, supervise, and deliver the branding, advertising, and promotional collateral (digital & printed) according to business needs ensuring adherence to both brand standards.• Manage PR and marketing agencies relationships for ad hoc projects and campaigns • Collaborate with HR department during employees on boarding process with several ad hoc trainings & newsletters

Leading a team of 5 people, I am responsible for all the Digital Marketing activities related with Core Luxury Portfolio ( The Luxury Collection, Autograph Collection, The Westin Hotels and Sheraton ) in Italy, Malta & Israel.

Key responsabilities include:- Launch Digital 360 campaigns according to hotel's needs - Management of natural search optimization and core social media visibility and presence.- Setting and improving Social Media Engagement. - Build and manage key digital platforms (Special offer, Spa ) and implement best practices to deliver increased presence and incremental revenue to hotels.- Coordinate the use of the Starwood internal marketing channels to maximize campaign reach and impact.- Management of hotel content on Brand.com, Independent and Destination Sites to optimize conversion of visitors and drive incremental revenue to hotels

(Italy Market) • Leading a team of 8 people, i help and support them identifying potential Customers & Property Managers• Supports the product development process• Finalizes the preliminary economic offer

Social Media Manager Iberia Italia - Develop and implement creative and measurable social media campaigns with user engagement. - Create and execute a social media strategy for acquisition, content, promotion, engagement, and conversion.- Generate, edit, publish and share daily content for the Italian's Market (original text, images, video, poll quiz ). - Resolve issues that could have positive or negative PR/legal impact- Social media analytics: analyze the traffic data - weekly/monthly report.

Prácticas en el departamento de elpais.com Principales responsabilidades : gestión y redacción de contenidos, análisis de los contenidos de la competencia, social media manager "Eskup", creación de titulares.

Stagista Ufficio Stampa. principali attività: - Gestione dei rapporti con i mezzi d’informazione - Implementazione dei contatti con i giornalisti - Monitoraggio delle notizie delle agenzie di stampa - Monitoraggio della rassegna stampa su testate nazionali e locali - Redazione di comunicati stampa e di materiali d’approfondimento - Organizzazione di conferenze stampa e di eventi