Valeska is a leading futurist specializing in web-based marketing and gamification; with an eye for global pop cultural trends. She has been at the epicenter of many firsts with Internet technologies. At 20 years old, Valeska pioneered the development of a cloud solution to motivate a sales force located throughout South America to improve efficiency across offices located throughout Europe, Central America, and Miami. Thus, improving the productivity needed to increase service to its field reps. It was a solution well advanced for its time and the vision that founded her first company.A core specialty of her company is educating new markets, creating new digital media products, advertising venues, and igniting new revenue streams. Since then has counseled Fortune 500 companies and worked with technology companies, real estate, emerging digital media distribution platforms, advertising agencies, banks, and telecommunication companies.Mixing the fun of games and community, Valeska spearheaded a video trivia platform in a mall to run a literacy campaign, as a Don’t Text and Drive game, to help boost a local dentist office to elevate his brand within his community. The game evolved to empower Rivvid business users to use it as ways to increase publicity, garner media attention, and monetize the platform 3 weeks from deployment and 30 days from product inception to deployment.On the side, she has successfully deployed new revenue streams for her son's elementary school and directly raised over $50,000 from local business sponsors within a school year. In 2013, she launched New Era Mompreneurs, which was a weekly web show about the REAL issues women face as working moms and mom entrepreneurs.