✔︎ Customer Relationship Management: - Develop and maintained strong relationships with key account customers and others through CRM system, ensuring their success and satisfaction with the company's products and services, acting as their trusted advisor.- Achieve NPS 85 and a customer retention rate of 95% through proactive engagement and problem-solving.✔︎ Customer Feedback and Insights: - Led a team of customer experience and marketing to ensure high levels of customer satisfaction, consistent brand experiences and retention. - Gather, analyse, and act upon customer feedback and insights to continuously improve customer experiences and identify opportunities for growth.✔︎ Renewals and Upsells: - Collaborate with sales and marketing teams to identify upsell and cross-sell opportunities, resulting in a 40% increase in leads.- Use advanced analytics and data from CRM and marketing chanels to boost the response rates and show a compelling return on investment (ROI).✔︎ Customer Engagement Strategies: Develop and implement customer engagement plans and initiatives that align with company goals and drive satisfaction.✔︎ Customer Training and Education: Quarterly deliver training programs and resources to empower customers to maximise the value of our offerings.✔︎ Budget Management: Manage the customer engagement budget, allocating resources effectively to achieve departmental goals.✔︎ Cross-functional Collaboration: Collaborate with product, service teams to address customer needs and provide feedback for product, service enhancements.✔︎ Reporting and Documentation: Maintain accurate records of customer interactions, success metrics, and departmental performance. Generate regular reports to share insights with relevant teams.

- Collaborated with engineering team to develop and execute product strategies aligned with customers needs.- Defined product roadmaps, prioritized features, and managed product development lifecycles from ideation to launch.- Conducted market research and competitive analysis to identify market trends, customer needs, and opportunities for product innovation.- Collaborated with engineering, design, and marketing teams to ensure successful product launches and go-to-market strategies.- Implemented product analytics and metrics to measure product performance and drive data-driven decision-making.

- Develop and execute strategic plans for ordering and forecasting to ensure availability of models (finished goods & components).- Negotiate and secure the best possible lead time and price for materials and components.- Establish and maintain a reliable database for pricing, costing, and lead time information for products.- Efficiently manage and optimize the supply of components, ensuring a reliable stock.- Oversee capacity and production planning with suppliers to ensure smooth operations.- Monitor and analyze key performance indicators such as turnover, margin, and overall performance.- Conduct thorough cost breakdown analysis of products and identify opportunities for cost optimization.- Create effective production planning strategies and evaluate capacity and component requirements.- Effectively manage orders and ensure on-time delivery and availability of products in stores.- Drive continuous improvement initiatives within the supply organization and with suppliers.

Be a leader of 5-member team for key account Samsung HCMC CE Complex- SEHC✔︎ SOURCING- Source and promote new items to meet customer demands, sales targets, and quotations (local and overseas).- Negotiate purchasing terms, contracts, and costs with vendors/suppliers to meet buyer requirements.- Ensure up-to-date quotations and maintain quality standards for goods.- Provide solutions for urgent cases, delivery issues, and product quality problems.- Expand vendor networks, control delivery, and evaluate vendor performance.✔︎ COST CONTROL & RISK MANAGEMENT- Develop strategies to reduce costs, control quantity, specifications, and delivery time with competitive prices.- Establish internal processes to ensure smooth operations across departments.- Create new processes for new customers, including sourcing plans and project standards.- Control and minimize risks associated with purchasing implementation.

-Market research: find out information of market, competitors, suppliers, customers to purchase qualified items through international fair.- Purchase: negotiate terms of contracts, handle import procedures- Led product launches, including go-to-market strategies, pricing, and positioning.- Build products roadmap- Monitored product performance, gathered customer feedback, and implemented product enhancements based on user insights.