Marketing StrategyTrade Promotion ManagementProactive customer communicationEvents / Activation MarketingContent/ Promotion MarketingInstore communication planningDigital Advertising ManagementOMNI CHANNEL Management

Strategic Planning and Leadership - Develop and Implement Sales and Marketing Strategies- Market Research and Analysis- Budget Management- Team Leadership and Development2. Marketing Management- Brand Management- Promotional Campaigns- Product Launches- Public Relations and Communications

a. Strategy and business development:- Sales Target Achievement and Key Account Expansion- Sales Team Management and Strategic Alignment- Standardization of Outlets and Merchandising- Collaboration with Marketing Team- Stock Management and Logistic Coordination b. Financial management- Develops strategies to optimize budget allocation and achieve sales objectives effectively.- Coordinates the establishment of sales budgets and overall financial budgets for the year.- Maintains financial balance and adherence to budgetary constraints while maximizing the ffectiveness of marketing initiatives.

a. Strategic Customer Development:- Develops strategies to cultivate core target customer segments in alignment with company objectives, with a focus on sectors like HORECA (Hotels, Restaurants, Catering). b. Sales Process Optimization:- Designs and implements effective selling processes, adhering to METRO standards, while leveraging the strengths of the sales team to maximize sales performance. c. Identification of New Business Opportunities:- Proactively identifies and evaluates new business opportunities, assigning them to relevant stores or channels to capitalize on market potential.- d. Cross-Departmental Collaboration:- Serves as a liaison with other departments including Category Management, Sales Management, Finance, and HR to facilitate seamless coordination and support team activities. e. Customer Activation and Event Management:- Organizes customer events and oversees activations from stores, such as events, anniversaries, and recanvassing initiatives, leveraging tools like Metro Mail to enhance the company's brand image and customer engagement.

Account management relating to sales and MKT

Execution of activation and event