Van ✨ L. Email & Phone Number

United States

New York, Ny, Us

Current:Since the beginning of 2024, I've been driving UX strategy and discovery for new products: - help facilitate stakeholder workshops to uncover pain points and drive the definition of requirements- conduct heuristic evaluations of existing products within our suites- helping define UX principles and strategies- work with UXR to synthesize research and plan new research plansI still do tactical/delivery UX work for the smaller as-needed basis of features.Past:- Open Learning Admin & Teacher Reports: Complete redesign of reporting tools.- McGraw Hill Plus: One and only design lead for this team of over 8 data scientists and 7 engineers. Data and insights tool inside Open Learning platform. Plus is sold and used in 84 school districts and counting.- Metadata Tagging & Management: added 2 features to our internal authoring tool to streamline workflows for academic designers to tag and manage content.- E-commerce: co-designed with a Lead UX Designer on a new product display page for our online bookstore at mheducation.com.- Adaptive Supplemental Reading App: Crafted information architecture, user flows, UI concepts, and guided stakeholders through clarity for a new supplemental reading app for K-8 grade students.

New York, Ny, Us

- Co-designed with a senior UX designer on a study companion product for higher education students. The product leveraged strictly McGraw Hill content, with the product team function like a startup. The product ultimately sunset, but I learned to work in a fast-paced environment. - Mentored a junior designer in the first quarter of 2021.

Columbus, Ohio, Us

• Design both templated and custom landing pages for different segments while following best SEO and UX practices.• Contributes to creative pitches for internal and external projects.• Collaborates with front-end developers, art director, copywriters, and analysts to execute social and digital content such as the company’s website and social media ads.

Working with independent clients on their visual design needs: branding, web design, and social media graphics.

New York, Ny, Us

• Worked closely with a developer and in-house Creative Director to re-design their Data Impact Program microsite, in partnership with Bloomberg Philanthropies and the CDC Foundation.• Role included ideation, sketching, wireframe, and high-fidelity design of the site. • Assisted developer by building and coding in Webflow using HTML & CSS.• Gathered and edited stock photography as project assets.• Revised minute details per stakeholders’ requests until the site launched.// Vital Strategies is a global health organization that works with governments and civil society in 73 countries to design and implement evidence-based strategies to tackle their most pressing public health problems. The Data Impact Program is part of the Bloomberg Philanthropies Data for Health initiative, collaborating with governments to expand the use of data to enhance public health policymaking.

West Hills, California, Us

• Built client relations and partook in client meetings to better understand project goals, design challenges, and product requirements.• Worked in small teams and closely with the Art Director to craft illustration, print, and physical deliverables to ensure projects are done in a timely manner.• Gained an overall rounded experience with multidisciplinary design work.• Notable projects I worked on include a soft re-brand of the homepage for Kent State’s Visual Communication Design website and a print fashion catalogue for Kent State’s Fashion School. // Glyphix is a design studio powered by a group of hand-selected design students from Kent State University. Their clientele ranges from student organizations to other educational institutions, non-profit groups, and local startups.

Kent, Ohio, Us

• Collaborated with UX designers and front-end developers to redesign and deliver MVP for multiple projects including student task list dashboard, the KSU Mobile app, and the school’s Flashline Student Portal while adhering to brand guidelines.• Researched and surveyed student groups for feedback and pain points in existing products.• Created task flow, wireframes, and interactive prototypes using Sketch and Invision App for the student task list dashboard and parking feature of KSU mobile app.• Participated in design sprints with fast iterations in a Scrum environment.• Conducted guerrilla and moderated user testing with students and faculty during the implementation phase.• Synthesized, illustrated, and crafted a 50+ page presentation deck for the entire information systems department at the quarterly review. • My KSU Parking feature was shipped in November 2017.// Kent State University is home to 29,000 students and 9,400 staff members who use the KSU Mobile App and Student Portal every single day.

Taught and lead 16 elementary students age 5 to 8 in after school ceramic classes.

Business

Master Of Science - Ms, Human Computer Interaction

Bachelors Of Fine Art, Visual Communication Design