• Designed and executed marketing campaigns, GTM strategies, and core messaging, driving engagement and brand recognition, resulting in enhanced customer interactions and increased brand visibility across various channels.• Created and implemented digital campaigns for organic and paid social media, SEO, paid search, and display ads, optimizing the online presence and significantly increasing web traffic, engagement, and conversion rates.• Launched innovative marketing packages and promotions to enhance sales efforts, contributing to notable revenue growth and deeper market penetration within the targeted industry segments, ensuring long-term business success.

• Coordinated multiple teams to deliver Vietnam's first video ad network, targeting ad deliveries and audience optimization for clients like Wipro Unza and Unilever, resulting in enhanced ad engagement and client satisfaction. • Oversaw development & implementation of tools for programmatic buy campaign enhancements, providing substantial benefits to business partners, marketing clients, & stakeholders, & improving overall campaign efficiency. • Trained and managed team of 15+ high-performing professionals in Sales/Marketing, Media Planning, & Sales Operations for high productivity & performance, fostering collaboration, boosting team output, & reducing costs.

• Analyzed market research & data on usage, competition, & opportunities to recommend product design & development, executing go-to-market strategies, leading to increased product adoption & stronger market presence. • Spearheaded Yahoo's business development by identifying and recruiting a slew of partners to cross-sell, expanding reach and usage across platforms through affiliate and content marketing, and enhancing partner engagement. • Collaborated with Sales and key stakeholders in packaging and monetizing existing and new product offerings, significantly boosting revenue streams and improving customer satisfaction with innovative and targeted solutions.

• Drove market awareness & demand for multi-million-dollar software business in Vietnam, achieving significant market penetration & brand visibility, & for long-term customer relationships through targeted marketing efforts.• Examined raw data to identify market segments and opportunities, building channel distribution networks and developing comprehensive B2B and B2C marketing initiatives, resulting in enhanced sales and customer engagement.• Worked closely with key stakeholders and business partners to recruit, train, and activate distributors, resellers, and system integrators for seamless go-to-market execution, enhancing market coverage and operational efficiency.• Directed integrated marketing campaigns operations, lead generation efforts, and CRM initiatives throughout different product lifecycles, significantly enhancing customer engagement, retention, and overall market performance.