Vanessa Anderson Email & Phone Number

San Antonio, Texas Metropolitan Area

Austin, Texas Metropolitan Area

Oversaw production and logistics for SXSW EDU Expo (2022, 2023), Creative Industries Expo (2022), XR Experience (2023) and Flatstock (2022), including hybrid elements, exhibitor placement, signage, and food and beverage.Leveraged ExpoFP and Grip to design show floor and public-facing interactive map. Served as a key point of contact for customers and exhibitors, resolving any issues leading up to the event.

Austin, Texas Metropolitan Area

Achieved 27k+ virtual event registrations via robust promotional content and a well-crafted editorial calendar. Created a comprehensive digital event kit leveraged across 6 markets, including overall guidance, session content, promotional materials, and event branding. Worked with counterparts in 4 regions to co-create localized versions of the digital event series in southeast Asia, France, Korea, the United Kingdom, and Ireland.Pivoted events to 100% virtual and worked directly with a vendor to maximize the new digital event platform, creating 7 unique events with 100+ on-demand sessions.

Austin, Texas

Contributed $200M+ in annual software business marketing influence by creating and executing event tactics to support demand generation strategy. Recruited top Subject Matter Experts as speakers and booth staff, ensuring a cohesive event experience. Showcased IBM solutions by collaborating with external events agencies to design experiences. Designed a proprietary Data and AI event in partnership with key business executives and served as lead event planner for 6 events across the US and Europe with 1k+ attendees, producing $25M+ in business each year.