• Analyzing competitor strategies and market trends to identify opportunities for differentiationand growth.• Creating engaging marketing materials, including brochures, marketing emails, advertisements,and banners, to effectively promote our services.• Assisting in updating and maintaining content on the company website, ensuring alignment withour marketing strategy and brand voice.

• Scrum Master of the HP Connectivity & Mobility team, including one master, one expert, two senior and two junior engineers, under the Home & SMB (HSMB) print division which accounts for a third of HP’s $55B annual revenue.• Launched four 0-1 HP cloud printing solutions, including Google Cloud Print for 6 legacy and 4 new HSMB printers and partnered across SW, HW, product, design, QA, marketing etc. for feature rollouts and product enhancements.• Developed and led 2Y roadmap and 200+ user stories for the HP+ cloud notification service, prioritized features based on 30 user interviews, and A/B testing across 1000+ users per test; reduced customer support calls by 30%.• Led technical discussions to align business OKRs for API development for HP Instant Ink, driving 60% YoY ink sales growth, reaching 9M+ subscribers, and positioning the portfolio for 75% product-packaging circularity by 2030.• Reduced churn rate by 30%, and enhanced Net Revenue Retention by 25%, by implementing in-app user surveys for free-trial Instant Ink Subscription to measure product sentiment and revamping high-exposure, and re-use features.• Spearheaded the product lifecycle for the HP+ from concept to launch; Monitored risks, issues, dependencies, contingency plans and available resources in sprints to remove roadblocks; achieved 99% of milestones on time.• Drove design and development of 5 core components for “Right-to-Print” microservice with a team of 6 engineers targeted at reducing losses to counterfeit ink valued at $1.2 trillion annually in the G20 countries alone.• Collaborated with marketing and sales enablement teams to align product messaging of the HP+ Smart Printing Ecosystem in Americas (~35 countries), resulting in a 15% increase in product adoption within the first quarter.• Conducted market research, analyzing competitors like Canon, leading to new strategic product portfolios (Tango and Sprocket), driving a 38% increase in market share across 170 countries by 2023.

• Took initiative to create an automated testing framework for the India R&D team which reduced testing time by 96%, from 3 days to 3 hours; earned recognition from the Global VP of Printing who scaled it globally.• Engineered a data telemetry solution between HP’s cloud and customers’ printer engines for predictive maintenance leading to extended device lifespans by ~10%, and reduced support costs for HP by ~5%.• Analyzed Internet Printing Protocol specifications and wrote algorithms covering 6 actions including “submit jobs” to earn 3 industry standard certifications including Apple’s AirPrint which allows HP to satisfy a wider user base.• Designed and developed the firmware and the app interface for the “Print from Anywhere” feature of the HP Smart App which grew to 48M active users in April 2021.• Debugged, assessed, and fixed 500+ firmware bugs on existing SaaS system configurations and smart mobile app and ensured code quality by writing 100+ automated system tests using Google Tests with a code coverage of 85%.• Supervised 3 junior engineers and 35 interns delivering hands-on guidance on complex roadmaps, development, and phased builds, enhancing the team’s skill level and leading to a 100% intern conversion rate to full-time employees.

• Re-engineered a major threadX based SLP Protocol for the HSMB printer portfolio created by HP India to the new Linux OS standard issued by HP global, resulting in optimized battery usage and ~5% fewer crashes.• Reduced servicing ink by 90% by building a regex pattern matching solution for Free Mobile Prints (FMP) feature.• Authored Research and Development articles 50+ for the HP R&D wiki using confluence.

• Responsible for learning to develop applications and coding software applications to adhere to designs supporting business requirements for external customers.• Assisted with developing applications and coding software applications to adhere to designs that supported business requirements for customers• Assisted with writing requirement specifications and design documents for a variety of development tasks including feature development, database design, and system.