- Oversee website management and lead digital initiatives to enhance business and community engagement while streamlining communication.- Launching strategic partnerships with local businesses, boosting community engagement through targeted events and outreach initiatives.

Providing growth and digital consulting services for small businesses and nonprofit organizations.- Driving business growth through strategic website management and digital transformations, increasing organic traffic by 70%, engagement by 50%, and maximizing ROI through targeted emailmarketing and optimized media planning.- Creating and executing plans to connect businesses with industry experts, enhancing operations and driving economic growth.- Establishing relationships with consultants and recruiters to drive impactful consulting and talent acquisition.- Implementing multi-channel strategies to boost client visibility, maximize ROI, and optimize budget allocation.- Analyzing performance to refine strategies, improve effectiveness, and ensure efficient use of resources.

- Led strategic collaboration with senior stakeholders to implement media and go-to-market strategies for clients in finance, consumer goods, education, and carbon capture, like US Bank, Kraft Heinz,ETS, and NewCo, driving effective product positioning and successful launches.- Boosted ABM audience engagement by 20% through strategic identification and optimization of paid and unpaid channels.- Engineered performance dashboards that integrated siloed teams, fostering a data-driven culture of continuous improvement.- Mentored and developed teams, maximizing strengths by identifying gaps and opportunities, enhancing cross-disciplinary understanding, and promoting a collaborative environment.- Aligned value propositions with strategic objectives to optimize web creative and content teams, ensuring efficient resource use, and partnered with Sales and Operations to prioritize opportunities, achieving a 15% increase in user acquisition and a 10% improvement in retention rates.

- Led strategic foundation for B2B communications, executing strategies across multiple industries resulting in a 25% increase in campaign efficiency to create cohesive and consistent experiences, improving brand awareness and perception.- Coached and managed dynamic teams to leverage their strengths and find passion in their work, boosting creativity and fulfillment.- Maintained strong relationships with key partners, ensuring alignment and integration of strategies, resulting in a 10% improvement in resource allocation.- Developed unified communication strategies for tech, finance, healthcare, and retail clients like Dell, VMware, Walgreens, and Citizens Bank by leveraging B2B and B2C insights to target overlapping audiences, creating a seamless customer journey, increasing campaign efficiency by 25%, and boosting brand awareness.

- Streamlined campaign planning and execution, reducing timelines by 30% through efficient project management systems.- Transformed siloed communication systems into a cohesive digital platform, increasing web traffic by 85% and conversions by 18%.- Solved problems that added daily struggles to senior and junior team members, enhancing overall team satisfaction and productivity.

- Optimized spending and ROI across channels, reducing CPC by 43% and reallocating budgets for high-impact growth with precise ROI tracking for SaaS products like Shopify Plus.- Led teams, helping them fine-tune their knowledge and test new boundaries to innovate and improve marketing performance.

Reallocated budget to focus on high-impact, revenue-generating tactics.Enhanced global marketing with Salesforce and Eloqua, achieving a 3% YoY increase in customer acquisition and improving CLTV through the creation of a successful loyalty program.Curated impactful customer journeys, increasing adoption through performance testing and analysis, resulting in 101% YoY revenue growth and 535% inbound lead growth.Worked with all department heads to create a successful environment where new marketing strategies emerged from solving internal challenges that improved customer experiences.

Developed high-impact web content, built strong media relationships, and managed cross-channel marketing strategies to target global government conferences and B2B events, driving a 25% increase in website engagement for key product lines.

Designed and executed campaigns, including hosting venues like Carnegie Hall to raise brand awareness through consistent marketing efforts.

- Achieved 4x ROI through strategic management of sponsorships, partnerships, government relations and sports marketing, leading high-impact projects like Fiber to the Home.- Executed events from B2B meetings to large-scale concerts with 60,000+ attendees, driving brand growth and audience engagement.

Served as an integral member of the team and became the lead "go-to" person for new representatives and particularly customers with challenging situations as one of the tri-county area's primary mentors/trainers of both new and established employees.Met and exceeded sales and customer service quotas consistently and received "Sales rep of the month" at least once every quarter. Reached 100% of sales goals and customer service reports in all categories including sales, communication skills, problem resolution, and customer satisfaction for 2 years consistently.

Administered network health, connectivity, upkeep in addition to data backups, network printing, and user access.Responsible for maintenance and operations of computer labs. Provided troubleshooting of software and hardware on MS Windows Vista and Mac OSX over the phone and in-person.