• Managed merchandise selection for Children and Baby departments for Fenwick Newcastle• Continuously drove double-digit sales growth and increased the yearly turnover to over £3.1M in 2017/18• Managed a highly-trained, dynamic team of 20 sales associates and 4 admin personnel• Planned and facilitated successful warehouse sales generating over £200k in daily sales• Seamlessly drove sales and revenue growth by researching future trends and buying a broad portfolio of brands and product categories• In 2012 made responsible for Children and Baby department in the York store• Planned, developed and set-up the first Mamas and Papas concept store in England• Lowered loss and shortages through accurate sales analytics and forecasting• Identified buying opportunities in London, Manchester, Milan, Florence and Paris• Successfully introduced luxury, high-end and in-demand fashion brands such as Gucci, Moncler and Burberry, and managed concessions, including The Little White Company, Step2wo and Polarn O. Pyret

• Moved to buying for the Lingerie, Nightwear, Swimwear and Hosiery departments• Acquired Young Women’s Fashion department in 2007 and introduced Lipsy to the Newcastle store• Researched and established a 20k sq. ft in-store boutique that reached £800k in sales within one year – centered around the emerging womenswear 'fast fashion' concept• Responsible for the second boutique opened in the York store after the outstanding success of the original one• Researched, analysed and presented industry trends to plan for accurate balance between trend and basic products by season• Increased profit margin through active cost negotiations and strategic markdown planning• Demonstrated excellent adaptability to the ever-changing market situation, exceptional organisational skills and meticulous attention to detail

• Responsible for Childrenswear and Baby department along with new Children’s Shoes, Prams and Nursery departments• Worked with vendors to obtain desired product assortment and negotiated cost to maximise profit margin• Ensured timely delivery of merchandise through consistent communication with vendors and distribution centres

• Promoted to Buyer of the Childrenswear and Baby department• Drove merchandising strategies, analysed sales and margin performance and made recommendations to improve the performance of the Childrenswear and Baby department• Sourced new products designing a unique and complete merchandise collection

• Reviewed, processed and tracked monthly replenishment orders, as well as emergency orders when applicable

• Managed the whole Sport department, including Fashion, Swimwear, Outerwear, Replica, Footwear, Golfing and Gymnasium Equipment sections• Established and maintained a highly motivated sales team of 18 retail assistants• In Autumn 1997 developed and implemented the unique ‘NIKE CONCEPT 2 STORE’ – first in England, 10k sq. ft in-store Nike Shop• Strategically managed fluctuating workload to meet business revenue demand• Researched competition to maintain an awareness of the newest industry and market trends, issues and potential department needs

• Responsible for the management of the Footwear section within the Sports department • Drove sales results through business analysis, action planning and compelling visual merchandising• Motivated associates to consistently deliver effective selling behaviours through training, coaching and recognition

• Assisted Mr Hugo Fenwick with buying for luggage department, performed market research and tracked sales trends

• Assisted in managing merchandising activities, inventory control, ordering and cash control for Toys, Glass & China and Ladies Shoes departments• Prepared reports and regularly use weekly and monthly data to develop sales