VBC Strategies is a results-driven marketing and fundraising consulting firm led by Vanessa Clark, an accomplished nonprofit executive with over a decade of leadership experience. Specializing in strategic integration, I partner with CEOs and Boards to refine vision, align strategy, and drive measurable impact.

Direct all marketing and public relations strategy for VOA Colorado including media relations, advertising, digital communications and social media. Serve as a member of the Executive Management Team, and collaborate with other leaders to align marketing efforts with the organizational strategic plan to enhance brand awareness and increase market share.

Lead all strategic marketing efforts across 9 restaurants for a growing Denver-based restaurant group. Direct marketing team members, agencies and consultants and oversee all marketing initiatives including PR, advertising, promotions, digital marketing and events. Responsible for community engagement, customer experience and ultimately driving revenues and reporting ROI to the CEO and board of directors.

• Direct all facets of Goodwill Denver’s marketing initiatives including PR and communications, advertising, promotions, email marketing, creative and events. Lead a team of marketing professionals and provide strategic vision and tactical direction for the department. Serve as a member of the Executive Team.• Ensure positive brand image via all media channels for one of the largest nonprofits in Colorado with $70+ million operating budget, 30 retail stores and community programs that serve more than 27,000 individuals annually.

Responsible for all newsroom logistics including: coordination of breaking news coverage, field crews, arranging of interviews, generating story ideas, execution of news tips and story pitches, use of social media for news gathering, and sharing local news content daily with Fox and CNN network partners.