Vanessa E. Email & Phone Number

Strategic Growth: Orchestrated a data-driven strategy, boosting revenue by $16 million through advanced data analysis, uncovering opportunities in customer behaviors, vendor relationships, stakeholder goals, and workflows.Operational Efficiency: Conducted research and analysis to pinpoint operational inefficiencies, achieving a 47% increase in BMO Online banking software adoption through problem-solving and process optimization.Cross-Functional Leadership: Spearheaded reviews of IT business processes and crafted optimization strategies, effectively communicating insights and plans to ensure seamless IT operations.

Data-Driven Campaign Optimization: Led the "What If" campaign by gathering requirements and analyzing industry trends. Achieved a 10% reduced bounce rate, 2% higher conversion rate, and 18% increased revenue.Operational Efficiency Enhancement: Streamlined data workflows and reporting processes by defining business requirements and implementing automation, improving operational efficiency and IT integration.Data Migration Project Leadership: Successfully led multiple data migration projects, minimizing disruptions by gathering and documenting data requirements, and ensuring smooth transitions between systems.IT Platform Integration: Spearheaded cross-functional efforts to integrate IT platforms within the credit union, aligning solutions with business goals, and gathering user-centric requirements for effective IT platform enhancements.

Project Vision: Collaborated with sponsors to ensure integrations aligned with business objectives, delivering streamlined CRM and ERP functionality.Requirement Gathering: Gathered user requirements for Salesforce and NetSuite integration, driving data-driven decision-making.Agile Collaboration: Translated business objectives into user stories, defining CRM and ERP integration criteria for agile development.Integration Leadership: Led seamless SAP and NetSuite integration, enhancing operational efficiency and data exchange.Project Vision: Collaborated with sponsors to ensure integrations aligned with business objectives, delivering streamlined CRM and ERP functionality.

• Data Warehouse Revitalization: Revitalized data warehouse management tools by supporting the implementation of Oracle NetSuite, which included data migration from legacy warehouse management systems (WMS). This migration significantly increased driver proficiency.• Driver App MVP Development: Led requirements elicitation using design thinking and Scrum to deliver the MVP for the Driver App, enabling truck drivers to track sleep times, enhancing productivity.• User Engagement System Implementation: Successfully implemented a user engagement system to enhance the overall experience for truck drivers and facilitate their engagement with the Driver App.