Spark Foundry is a global media agency brand within Publicis Media bringing higher engagement, affinity & transactions to brands. Spark Foundry offers end-to-end solutions in data, technology, analytics & insights, content & experiences, performance marketing, investment, commerce, and strategy. Reported to the Global Chief Strategy Officer. Led strategy for the Meta account with a specific focus on the US market. Key member of the winning pitch team that secured the $2.6 Billion account for Spark Foundry. Day-to-day strategy remit spans Meta's key business units including Facebook, Instagram, Reality Labs and Meta for Business. Responsible for developing communication strategies, audience insight and trend thought leadership; data-driven audience planning, client workshops, as well as collaboration deliverables with inter-agency teams. In addition, the role required subject matter expertise on Generation Z growth audiences and the network effect of culture across the portfolio of Meta brands & services.Key deliverables:🌟 Created Gen Z audience intelligence series & workshops for Meta. Rolled out globally as key upskilling asset. Output pivotal launch pad for 2023 planning and catalyst for Facebook creative work.🌟 Led global comms strategy for the Meta for Business brand relaunch across key markets & agencies. Recognized at Meta’s Quarterly Business Review as driving significant uplift in relaunch brand metrics.🌟 Created express workshop technique using collaboration tools for rapid remote brainstorming.Approach drove a 25% increase in client turnout to workshops sessions and repeated positive feedback. 🌟 Created portfolio audience approach for Quest VR segments utilizing Epsilon Core ID 3PD signals and leveraged digital buying data to identify new audience and whitespace partnership opportunities.

Publics Media is part of the $10Billion Publicis Groupe Advertising Agency. Publicis Media provides clients with scaled capabilities across investment, strategy, insights and analytics, data and technology, commerce, performance marketing and content.Reported to global head of Insights & Analytics. Led insight and innovation thought leadership for Publicis Media’s top global clients and agency account executives. Responsible for identifying and transforming emerging consumer trends in tech, media, culture & industry into connection strategies that accelerate brand innovation. Output was a key driver for attracting new business, increasing organic revenue and delivering on client’s innovation goals. Key clients include Marriott, Samsung, GSK, Bank of America, Visa.Key deliverables:🌟 Annual Trends Forecasting - Developed a data-driven approach to trend identification using NLP and AI algorithms. Predicts which trends will have a greater impact near term, mid term or long term. 🌟 Consumer Deep Dives - Human approach to emerging tech, media and culture. Uncovers UX and brand impact of new spaces such as Voice Assistants, Chatbots, Social Commerce and VR. Output was a key asset to drive upsell/cross sell opportunities for innovation capabilities across the agency group. 🌟 Disruption Road Maps - Quick guide to category disruption and innovation impacting marketers. Turnkey assets for clients/pitch teams using NLP and data analysis to demonstrate future forward thinking across a range of verticals.🌟 Business Transformation Research - Predicts how disruptive trends will transform businesses over the next five years across a range of verticals and markets. Provides unique insight into the rate of transformation and probable sources of disruption. Benchmarked for marketers their performance versus other categories and consumer expectations.

Starcom is a global media communications agency and one of four solution hubs within the $10Billion Publicis Groupe Network. Clients include Airbnb, Coca-Cola, Fiat Chrysler Automobiles, Kellogg Company, Kraft Heinz, Samsung, Visa and more. Reported to Global Chief Consumer Officer. Served as a global insight and innovation consultant to Starcom Mediavest Group's top multi-national clients. Led four-person insight and strategy team focused on converting shifts in consumer behavior into brand opportunities globally and locally. Particular focus on new technology, mobile and social shifts. Responsible for leading the insight and strategy product end to end – (pitch, design, project management, asset creation, actionability, merchandising). 🌟 Co-led the creation of Culture Pulse, a company-wide mobile ethnographic approach to harnessing the power of Starcom's trend spotters around the world to increase insight agility and local market action. This approach won a Jay Chiat Strategic Excellence award as well as a global SMG award. Culture Pulse projects drove significant changes to SMG’s strategic approach for top clients and contributed to converting global new business wins as well as organic growth. (Visa, Citi Bank, Coca-Cola, Mondelez)

Reported to the Global Managing Director for the P&G account. Lead strategist for P&G Cosmetic and Skincare Beauty Brands in North America. Responsible for gathering human, brand, business and cultural insights (working with vendors, partners, consumers, experts) and translating them into strategies/ideas for Experience Design. Also served as the global lead for SMG P&G Strategists around the world responsible for designing and scaling global insight projects and mentoring talent.Key Deliverables:🌟 Created global Red Carpet thought leadership program working with innovative co-creation community vendor that was scaled across all P&G Beauty Brands. Insights contributed to the most successful Red Carpet Award season for P&G on record. COVERGIRL (+3.5 sales index); Olay (51% increase in add-to-cart rates); Pantene (best-in-class CPG engagement rates (4.7) on Twitter)🌟 Led China thought leadership project focusing on affluent and influential digital beauty consumers contributing to the consolidation of the P&G beauty planning assignment in China and the retention of the SKII business. Program was used as an opportunity to mentor local strategic talent to drive insight to action.🌟 Led reinvention of COVERGIRL’s NA communication targets by creating an influencer roadshow with Teen YouTube Beauty Creators and designing a WHO portfolio approach to managing multiple consumer targets. Contributed to reversing HH penetration decline.🌟 Reinvented Olay’s NA Entertainment strategy utilizing affinity analytics designed in partnership with IPSOS to prioritize content platforms based on amplification potential and affinity to beauty brand benefits. Led to higher YOY scores for insight and strategy P&G evaluations.

Reported to Global Chief Consumer Officer. Responsible for driving actionable millennial insight and content publishing across the SMG organization using innovative community and social listening research platforms. Key brand accounts included Samsung and P&G Beauty.Key Deliverables:🌟 Created award-winning insight project (The Paparazzi Generation) for P&G Beauty designed to enable the client win to with millennials in the social sharing space. Insights contributed to point-of-market-entry growth (114 Sales Growth Index for Crest ‘Share Your Smile’ Campaign); and conversion of a new source of advocacy (COVERGIRL increased vlogger conversation 6:1 to L’Oreal and Herbal drove 24% increased participation in their Footloose Movie Partnership). 🌟 Won Gold for Human Understanding at SMG’s Global ONE Awards. Finalist at Creative Media Awards for Research/Consumer Insights.🌟 Launched and managed first co-creation community for SMG focused on leading-edge millennials in US, UK, China, Mexico, and India. 🌟 Designed and launched SMG’s first global insight website focused on publishing and sharing global thought leadership and connecting all SMG strategists around the world.

Reported to the Group Managing Director EMEA P&G. Responsible for leading all strategy recommendations across key verticals as well as pitching and winning multiple insight projects and new brand assignments. Key brands included Olay, Tampax, Always, Pampers, Oral B. 🌟 Pioneered the development of communication receptivity as a discipline for P&G and SMG emphasizing the importance of context to promote distinctive brand behavior and increase effectiveness of marketing efforts. Leadership in this space significantly contributed to SMG achieving the highest ever EMEA planning review score from P&G for 06/07 year.

Reported to the Chief Operating Officer. Responsible for leading data analytics, consumer learning agendas, establishing new capabilities, supporting communications planning, measurement and effectiveness as well as developing high-performing teams.