Vanessa Hernandez Email & Phone Number

Los Angeles, Ca

Passionate about people, I use my love of design to deliver ethos-driven work to help connect brands with their audiences. I'm committed to the idea that effective design is a tool for storytelling as much as it is a visual end goal and practice a wide array of applied and theoretical techniques to create long-lasting visual solutions across digital, video, interactive, and print platforms.

As a designer in Sourcebook, I primarily worked with leadership and stakeholders in iterative development of RH’s 600+ page sourcebook, distributed to over 2 million homes in the US. Responsibilities included layout design, photo curation, typesetting, and maintaining details across brand standards. I also supported RH Digital (email), and internal design.

As the Campaign Designer, I primarily worked with our Digital Marketing team to develop high-quality visual assets for our Paid Marketing channels across multiple social platforms in order to encourage rising customer acquisition and education. Ranging from still-life to video content, I was responsible for concept-through-execution workflows that reflected brand storytelling, encouraged engagement, and ultimately led to conversion. My responsibilities also included web asset / web page development, print media, packaging, photo / video content development, and maintaining brand standards across visuals.

Los Angeles, California, United States

As the sole in-house designer under GLCO’s marketing team, I supported all internal departments and brand partners in order to reach and exceed goals for growing Brand, Wholesale, Retail, and B2B/DTC channels. This was reflected in print and digital work spanning a variety of platforms: event and retail design, digital and brand marketing assets, paid media assets, brand partner installations, art direction, web development collaboration, creative storytelling, and more. I led a team of contractors and vendors to execute outsourced creative assets from concept to completion.

Greater Los Angeles Area

Short-form class instruction focusing on visual design fundamentals. Currently: 'Using Typography to Improve Design and User Experience'

Greater Los Angeles Area

Worked with the internal Marketing team to concept and develop print collateral, web assets, emails, environmental signage, wayfinding design, and internal assets for the August 2012 Las Vegas MAGIC Tradeshow.

Greater Los Angeles Area

Designer for GOOD Media's socially-conscious internal marketing agency. Provided a "face" to the strategists' campaigns, with the majority of design work being collateral + press decks for affiliates such as 100Kin10, MasterCard, Carnegie, GE, and the Bill & Melinda Gates Foundation.

Los Angeles, Ca

Concepted, composed, and executed seasonal campaigns for the country’s largest design show. Responsibilities included print collateral, layout / catalog, web assets, e-blasts, hand lettering, and handmade tactile / decorative elements. Organized and managed internal and affiliate assets and their uses between brands and vendors. Assisted in the concept, process, and implementation of company’s identity, with focus on the correlation between the psyche of the projected visual communication and the company’s demographic.

Greater Los Angeles Area

Oversaw the in-house agency and all print / web materials produced. Directed branding, promotional aesthetics and identity management, both internally and with retail affiliates. Concepted, composed, and executed various assets under direction of the founder in regards to marketing campaigns, artist collaborations, and retail strategies, while using digital and analog tools. Trained and managed team of design and marketing interns, all the while emphasizing the importance of the psychology behind visual branding and cohesiveness across all departments.

Santa Monica, Ca

Supported and supplemented roles within the Creative Team in order to create a more succinct path from concept to print. Implemented a pre-print production workshop and helped create a better understanding of the design process for all partnering in-house departments. Acted as production artist for various web and collateral projects, as well as assisted in conceptualizing and composing analog projects for special events. Established a role post-internship for in-house artistry in high-end clientele shoe gifting and special event shoe customizing.