Vanessa Requesens Email & Phone Number

Canada

Remote

• Responsible for overseeing campaigns across various channels, including email, blog posts, landing pages, and social media. Accountable for bringing the higher email open rate and the higher response rate in the company. • Taking charge of decision-making and implementing website optimizations and blog content based on SEO data analysis. I’m bringing a sustainable increase in estimated traffic and advancement in the average position in SERP of 7.6 points in only 5 months. •… Show more • Responsible for overseeing campaigns across various channels, including email, blog posts, landing pages, and social media. Accountable for bringing the higher email open rate and the higher response rate in the company. • Taking charge of decision-making and implementing website optimizations and blog content based on SEO data analysis. I’m bringing a sustainable increase in estimated traffic and advancement in the average position in SERP of 7.6 points in only 5 months. • Accountable for enhancing marketing funnels and introducing innovative strategies to attract leads throughout the customer journey. I created new opportunities for conversion online through operative CTA. • Conducting assessments of targeted customer segments and identifying market opportunities.• Taking ownership of prospecting tactics to prospecting new leads. Bringing more than 6000 new prospects in two months.• Led extensive A/B and multivariate tests to maximize conversion potential. Show less

Remote

- Owning the communication between EBH Now and their users.- Established international connections with fundraisers, researchers, and developers.- Elaborating data reports delivered to associates and stakeholders for the internal developments.- Reporting traffic quality and SEO analysis, proportionate advice to increase EBH now webpage performance.- Managing internal goals and leading the project plan with investors and associates.- Act as a marketing project manager to… Show more - Owning the communication between EBH Now and their users.- Established international connections with fundraisers, researchers, and developers.- Elaborating data reports delivered to associates and stakeholders for the internal developments.- Reporting traffic quality and SEO analysis, proportionate advice to increase EBH now webpage performance.- Managing internal goals and leading the project plan with investors and associates.- Act as a marketing project manager to coordinate the execution of a variety of initiatives to promote EBH now and increase brand awareness among the targeted segments. Show less

Montreal, Quebec, Canada - Remote

Developed marketing strategies for Soda PDF - SaaS• Optimized conversion funnels & customer journey flows• Proposed, launched and evaluated new and existing flows with the goal of improving conversion rates across various channels including in-app flows, and organic traffic flows• Delegated the execution of related tasks and projects with various departments, including copy, design, web development/integration, business intelligence, and support• Ensured timely delivery and… Show more Developed marketing strategies for Soda PDF - SaaS• Optimized conversion funnels & customer journey flows• Proposed, launched and evaluated new and existing flows with the goal of improving conversion rates across various channels including in-app flows, and organic traffic flows• Delegated the execution of related tasks and projects with various departments, including copy, design, web development/integration, business intelligence, and support• Ensured timely delivery and report issues or roadblocks to relevant stakeholders; propose implementation solutions whenever possible• Tracked performance metrics, analyze performance, conduct customer/market research to understand and drive new opportunities for growth & take action to improve results• Created and iterated on persuasive display/content to help show customers the value of our products, encouraging them to move along the customer journey• Worked with the CRM team to plan user flows for other related channels such as push notifications, email marketing, in-app marketing, and promotional campaigns• Monitored new industry trends, analyze competition, propose new ideas, and be an active contributor in maximizing conversions and revenue while ensuring consistent branding• Lead vigorous A/B and multivariate tests for maximizing conversion potential Show less

Région De Montréal, Canada -Remote Position

- Managed the conversation of more than twenty national and international vendors, engaging them to participate in different niche’s strategic events, trade shows, and other marketing initiatives.- Organized the company’s Kick-Off for 2020, including theme selection, promotional assets, invitations, content creation, agenda and transportation for ninety internal members and more than sixteen vendors coming from different areas across Canada.- Acted as a project manager handling the… Show more - Managed the conversation of more than twenty national and international vendors, engaging them to participate in different niche’s strategic events, trade shows, and other marketing initiatives.- Organized the company’s Kick-Off for 2020, including theme selection, promotional assets, invitations, content creation, agenda and transportation for ninety internal members and more than sixteen vendors coming from different areas across Canada.- Acted as a project manager handling the coordination of marketing projects and campaigns - Managed and maintained constant communications with an external web agency, supervising the content for effective SEO, web campaigns and social media information. - Developed a strategy based on data and performance to select the right events to participate to leverage more opportunities and capture more leads; keeping track of the results and goals achieved in conjunction with the sales department. - Managed the marketing budget and oversaw the goal’s achievement. - Planned and implemented a strategic inbound marketing actions across the company. Including research, data analysis and producing in-house interviews to deliver specific client personas to targeted for our business. - Implemented and created campaigns, webinars, landing pages and workflows to increase the online traffic delivering more effective MQL to the funnel and increasing conversions. Show less

Région De Montréal, Canada

Communications Project Manager: managed and increased the traction to the different activities we produced to help entrepreneurs make their dreams come true and impulse the economic development of Montreal East region. I was responsible for leveraging sponsors’ support and strengthened links between partners and collaborators such as PME MTL. I organized different coaching sessions and funding happenings. I was involved in the planning, web communication, budgeting, social media… Show more Communications Project Manager: managed and increased the traction to the different activities we produced to help entrepreneurs make their dreams come true and impulse the economic development of Montreal East region. I was responsible for leveraging sponsors’ support and strengthened links between partners and collaborators such as PME MTL. I organized different coaching sessions and funding happenings. I was involved in the planning, web communication, budgeting, social media promotion and email campaigns. I was accountable for the planning and production of the gala event at the Olympic Park Tour. I handled the networking and engaged a crew of committed volunteers. Some of my responsibilities for this role: - Managing the social media community - Produced and created promotional brochures, invitations and banners- Built and shaped web content including infographics, marketing campaigns, social media presence- Created and edited email marketing campaigns- Illustrated new logotypes- Produced and edited corporate videos and testimonials- Allocated the necessary resources to produce the ateliers, meetings and events- Cooperated to augmented citizen participation in the activities proposed by Mobilisons Montréal- Collaborated in the activities to leverage funds Show less

Montreal, Canada Area

I worked as a consultant for this Montreal based initiative. I guided the founder through the creation of the brand, helped to promote their services, built a website and the gave her social media advise. In this role I was accountable for these tasks:* - Website creation* - Promotional material conception * - Brand, marketing and communication advise* - Content creation

Masters, Marketing

Activities and Societies: Sous-délégué au conseil académique. Sub-delegate to the academic council.

Bachelor'S Degree, Communication And Marketing

Yoga Instructor