Vanessa Sinatora Email & Phone Number

At X-FCTR, we curate experiences that build emotional connections between people and brands, turning audiences into enthusiasts and consumers into lifetime loyalists. Some of what we do: immersive environments, digital/social campaigns, pop-ups and scaled retail activations. Brands/clients include: Target, NBC, Motortrend, Petmate, Safeway, and more.

Dallas/Fort Worth Area

• At Clutch Productions we execute seamless and cutting-edge marketing campaigns by overseeing and guiding the collaboration of digital, social media, event production, and public relations teams.
• Ideate and deliver metrics driven programs based on measurable objectives on scalable platforms
• Design and execute sponsorship, nonprofit community, tradeshow, and employee incentive events on a national level
• Maintain all company accounts; oversee all finances including accounts payable and receivables
• Manage multiple teams executing concurrent consumer promotion events nationwide
• Strengthen and Grow new accounts tripling company revenue

Dallas, Texas

• Oversaw upward of 20 programs monthly from the development phase up to fruition to final metrics analysis
• Negotiated sponsorship agreements including assets with built in marketing tactics for year long consumer activations
• Client liaison for high profile accounts such as Puma, Dick’s Sporting Goods, Pepsi and Dunkin’ Donuts
• Built and managed team production schedules, timelines and approvals for teams of up to 20 members
• Project lead for all top tier budgeted programs requiring forecasting
• Assessed programs post execution and determined areas of improvement as well as successes

West Hollywood, CA

• Client liaison for accounts such as Proctor & Gamble, Activision, Neiman Marcus, Swatch, Best Buy, and American Born Moonshine
• Leveraged top tier consumer platforms to encourage brand adoption, awareness, and consumer reach such as SXSW, Fashion Week, ComiCon, Red Bull Crashed Ice, E3 and FFF Music Festival
• Curated a unique experiential campaign at SXSW to increase awareness of CUSP by Neiman Marcus
• Sourced and developed long-term partnerships with Creative Artist Agency, Atlantic Records, Mass Relevance and Edelman as well as several contributing sponsors to bring awareness to consumer programs
• Managed top tier talent such as Chromeo, Charlie XCX, Blondie, Vance Joy, Katherine Schwarzenegger, Debbie Harry, and Cameron Russell
• Designed and produced The North American Trend and Vision Awards by Wella; an educationally themed platform built to showcase Wella’s evolution through time and award the top artists in the hair professionals industry

Dallas, Texas, United States

• Devised 360 degree marketing campaigns, leveraging social media, cause marketing, experiential marketing, retail, and digital to optimize consumer reach and client messaging
• Developed AT&T’s first Hispanic social media campaign, reaching over 27.9 MM viewers
• Notable programs include: Mexican National Team, Soccer United Marketing, Top Rank Boxing, Golden Boy Promotions, and Sony Music programming
• Managed and met budgetary demands through contract negotiation ranging up to $1.7M
• Responsible for building relationships with multiple AT&T clients throughout 5 key regions
• Oversaw staff of 6 program coordinators and account executives providing guidance, mentorship, and growth opportunities

Dallas, Texas, United States

• Executed integrated sponsorship promotions that leverage on-site activation, advertising, social media, digital engagement, mobile, and three-screen content in music and film
• Notable programs include: Romeo Santos Tour, Golden Boy Promotions, Mana Tour, and World Futbol Challenge
• Oversaw creative team to ensure brand guidelines and vision were executed at all sponsorship events
• Managed multiple vendors and property assets to meet budgetary demands of up to $500K
• Oversaw a staff of 3 program coordinators, to ensure client deliverables

Dallas, TX

• Supported AT&T’s portfolio of Hispanic focused sponsorships and national promotional activations
• Performed extensive market research on communication channels for the Hispanic demographic
• Built client presentations, status reports, and program recaps
• Hired and trained tour managers and brand ambassadors
• Developed strong vendor relationships to ensured high success rates on future transactions
• Spearheaded brainstorming and ideation meetings for new campaign launches

Houston, Texas, United States

• Planned logistics and executed weddings of over 600 guests and 17 vendors
• Initiated a business development strategy resulting in a 95% increase in lead responses and an 85% success rate in business pitches
• Managed, tracked and planned budgets of up to $98,000
• Negotiated vendor contracts to meet clients goals

• Coordinated business networking events of over 200 young professionals
• Negotiated venue contracts
• Improved public relations which resulted in increased attendance from 50 to 300 guests

• Prepared multiple legal documents through research and study
• Implemented a website marketing plan which increased inquiries by 60%
• Created complex charts and diagrams for civil and criminal trials

• Train nurses to be proficient with new electronic appointment and patient data computer system.
• Ensure a strong customer focus to secure loyal customers.
• Implemented a new system to organize various medical documents.
• Effectively use problem solving skill to avoid conflicts with patients.

• Tripled online hits in six months.
• Distribute promotional items amongst the College Station/Bryan community.
• Created promotional e-mails, flyers.