Vanessa Sinatora Email & Phone Number

At X-FCTR, we curate experiences that build emotional connections between people and brands, turning audiences into enthusiasts and consumers into lifetime loyalists. Some of what we do: immersive environments, digital/social campaigns, pop-ups and scaled retail activations. Brands/clients include: Target, NBC, Motortrend, Petmate, Safeway, and more.

Dallas/Fort Worth Area

At Clutch Productions we execute seamless and cutting-edge marketing campaigns by overseeing and guiding the collaboration of digital, social media, event production, and public relations teams. • Ideate and deliver metrics driven programs based on measurable objectives on scalable platforms• Design and execute sponsorship, nonprofit community, tradeshow, and employee incentive events on a national level• Maintain all company accounts; oversee all finances including accounts payable and receivables• Manage multiple teams executing concurrent consumer promotion events nationwide• Strengthen and Grow new accounts tripling company revenue• Negotiate salary agreements and program objectives• Responsible of all aspects for budgets of up to/exceeding $7M; overseeing all approvals of team and overall bottom line expenditures

Dallas, Texas

• Oversaw upward of 20 programs monthly from the development phase up to fruition to final metrics analysis• Negotiated sponsorship agreements including assets with built in marketing tactics for year long consumer activations• Client liaison for high profile accounts such as Puma, Dick’s Sporting Goods, Pepsi and Dunkin’ Donuts• Built and managed team production schedules, timelines and approvals for teams of up to 20 members• Project lead for all top tier budgeted programs requiring forecasting• Assessed programs post execution and determined areas of improvement as well as successes• Spearhead new business development of experiential marketing programs for new and existing clients; including ROI and budget forecasts• Maintained vendor and independent contractor relationship for ease in future event executions• Provided mentorship and trouble shooting for program teams including up to 45 members

West Hollywood, Ca

• Client liaison for accounts such as Proctor & Gamble, Activision, Neiman Marcus, Swatch, Best Buy, and American Born Moonshine• Leveraged top tier consumer platforms to encourage brand adoption, awareness, and consumer reach such as SXSW, Fashion Week, ComiCon, Red Bull Crashed Ice, E3 and FFF Music Festival• Curated a unique experiential campaign at SXSW to increase awareness of CUSP by Neiman Marcus • Sourced and developed long-term partnerships with Creative Artist Agency, Atlantic Records, Mass Relevance and Edelman as well as several contributing sponsors to bring awareness to consumer programs• Managed top tier talent such as Chromeo, Charlie XCX, Blondie, Vance Joy, Katherine Schwarzenegger, Debbie Harry, and Cameron Russell • Designed and produced The North American Trend and Vision Awards by Wella; an educationally themed platform built to showcase Wella’s evolution through time and award the top artists in the hair professionals industry• Cultivated an exclusive press event for media to preview prelease gaming content in a controlled environment with the objective of securing positive reviews prior to game release date leading to increased multimillion dollar sales

Dallas, Texas, United States

• Devised 360 degree marketing campaigns, leveraging social media, cause marketing, experiential marketing, retail, and digital to optimize consumer reach and client messaging• Developed AT&T’s first Hispanic social media campaign, reaching over 27.9 MM viewers• Notable programs include: Mexican National Team, Soccer United Marketing, Top Rank Boxing, Golden Boy Promotions, and Sony Music programming • Managed and met budgetary demands through contract negotiation ranging up to $1.7M• Responsible for building relationships with multiple AT&T clients throughout 5 key regions• Oversaw staff of 6 program coordinators and account executives providing guidance, mentorship, and growth opportunities• Coordinated efforts with security, unions, service providers, and vendors in order to optimize efficiency

Dallas, Texas, United States

• Executed integrated sponsorship promotions that leverage on-site activation, advertising, social media, digital engagement, mobile, and three-screen content in music and film• Notable programs include: Romeo Santos Tour, Golden Boy Promotions, Mana Tour, and World Futbol Challenge • Oversaw creative team to ensure brand guidelines and vision were executed at all sponsorship events• Managed multiple vendors and property assets to meet budgetary demands of up to $500K• Oversaw a staff of 3 program coordinators, to ensure client deliverables

Dallas, Tx

• Supported AT&T’s portfolio of Hispanic focused sponsorships and national promotional activations• Performed extensive market research on communication channels for the Hispanic demographic • Built client presentations, status reports, and program recaps • Hired and trained tour managers and brand ambassadors • Developed strong vendor relationships to ensured high success rates on future transactions• Spearheaded brainstorming and ideation meetings for new campaign launches

Houston, Texas, United States

• Planned logistics and executed weddings of over 600 guests and 17 vendors• Initiated a business development strategy resulting in a 95% increase in lead responses and an 85% success rate in business pitches • Managed, tracked and planned budgets of up to $98,000• Negotiated vendor contracts to meet clients goals

• Coordinated business networking events of over 200 young professionals• Negotiated venue contracts • Improved public relations which resulted in increased attendance from 50 to 300 guests

• Prepared multiple legal documents through research and study• Implemented a website marketing plan which increased inquiries by 60%• Created complex charts and diagrams for civil and criminal trials

• Train nurses to be proficient with new electronic appointment and patient data computer system. • Ensure a strong customer focus to secure loyal customers. • Implemented a new system to organize various medical documents. • Effectively use problem solving skill to avoid conflicts with patients.

• Tripled online hits in six months. • Distribute promotional items amongst the College Station/Bryan community. • Created promotional e-mails, flyers.