Adam Feldman Email and Phone Number
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I live to create brand experiences that break the mold and leave a lasting impression on consumers that can translate into brand sales and awareness. Skilled in Creative Thinking, Problem-Solving, Logistics, Client Management, Activation Oversight and Execution and Leadership.With over 15 years of experience in the marketing and event industry, I have developed and executed award-winning B2B and B2C large events and integrated marketing campaigns for clients across various sectors, including CPG, Tech, Entertainment, Telecommunication, and Transportation.Key clients have included: BMW, Macy's, Chase, Jim Beam, Verizon, Heineken, Herdez, T-MobileMy core competencies include Account Management, Production, and Field MarketingAccount Management:-Served as account lead and C-Suite client contact on multiple concurrent projects, orchestrating the end-to-end planning and production of experiential and integrated marketing campaigns-Managed the new business RFP response process across brainstorming, creative idea development, budgeting creation, and client sell-in-Led the project management of all campaigns and collaboration of creative, PR, digital and experiential teams and assetsProduction:-Spearheaded the production management of complex one-off events and long-term activations utilizing master program documents, production calendars, vendor management, and event playbooks-Managed creative teams and fabrication/digital vendors to create and produce high-end physical event assets, footprints, and vehicles, in addition to social, AR, and VR elements-Supervised all live event activities including hospitality arrangements, registration, event footprint installation and setup, A/V integration, and staff training/coordinationField Marketing:-Developed high-end national and regional field marketing programs for the likes of Nestle through coordination with sales, and retail partners and the development of a national staffing allocation plan-Orchestrated in-depth nationwide storage, shipping, and inventory management systems to ensure teams had the appropriate equipment, product, and collateral to support marketing efforts-Created in-depth training documents and training sessions to ensure seamless messaging, branding, and sampling occurred across every consumer interaction
X-Fctr
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Senior Experiential ProducerX-Fctr Jan 2024 - PresentSan Diego, California, United States -
Accounts DirectorHavas Street Aug 2016 - Aug 2023El Segundo, CaliforniaExperienced leader in B2B and B2C experiential event management, specializing in crafting innovative brand strategies to drive sales growth, boost brand awareness, and secure stakeholder buy-in across various channels, including events, social media, and digital platforms. I've leveraged key relationships, nurtured talent, and consistently delivered exceptional results for organizational success.Notable Achievements:-Spearheaded a 300% growth in annual business with Smithfield, surpassing $1.5 million, through exceptional performance and effective upselling.-Honored as a 2023 Communicator Award winner for outstanding work on the Merrell Walk and Talk Campaign and Farmland Luke Bryan Tour projects. -
Brand Growth ManagerIndependent Marketing Consultant/Strategist Jan 2015 - Jun 2016Greater Los Angeles AreaExperienced professional specializing in the development of go-to-market and user-growth marketing campaigns for multiple startups, focusing on digital, social, email, media buying, and influencer strategies. Proficient in providing research, analysis, and direction for brand strategy, including logos, positioning, and copy. Demonstrated expertise in supporting clients with financial forecasting, business models, pitch decks, and equity fundraising to achieve their goals.
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Campaign Manager (Contract)Crowdfundx Oct 2015 - Mar 2016Santa Monica, CaSpecialized in the creation of compelling brand content and campaigns designed to inspire investors across income levels to support groundbreaking startups in communications, transportation, energy, and real estate through equity crowdfunding. Responsibilities encompassed financial budgeting, vendor management, media procurement, and project oversight to ensure seamless campaign execution, spanning website development, influencer strategies, and creative content. Was known for cultivating strong client relationships through a strategic vision and data-driven insights.Notable Achievements:-Successfully raised over $1.5M in investments for XTI Aircraft via a highly targeted integrated marketing campaign.-Attained an impressive 4.5% click-through rate through effective A/B testing, click-funnel optimization, and pixel tracking. -
Associate Marketing Manager (Freelance)Mattel, Inc. May 2015 - Oct 2015El SegundoDrove omnichannel strategy, energized sales growth, fortified brand positioning, and orchestrated the successful launch of innovative products for the Hot Wheels and Matchbox brands. Collaborated on multi-year integrated marketing campaigns, directed and coordinated cross-functional teams and agency collaborations, oversaw meticulous event planning and production, provided creative direction, and meticulously analyzed data to guide informed decision-making.Notable Achievements:-Played a key role in achieving a remarkable 110% sell-through of forecasted Q3 product lines through effective product presentations and complementary marketing plans.-Successfully devised a couponing and point-of-sale (POS) program for retailers, resulting in the sale of 85% of the remaining Monster Truck product line in anticipation of a new product launch. -
Account SupervisorFluent (Formerly Campus Entertainment) Sep 2011 - Dec 2014Boston, MaFluent is a specialized marketing agency that works with clients who want to understand and engage College Millennial Consumers (CMCs) nationwide, both on- and off-campus. With extensive experience in managing integrated marketing campaigns for Fortune 500 companies, including Macy's, PacSun, Keurig, Zipcar, and Jack in the Box, my expertise prominently centers around orchestrating and delivering successful events. These events have played a crucial role in boosting sales, enhancing brand visibility, and maximizing overall product/service utilization. Responsibilities included leading end-to-end event development, execution of multiple consumer research projects to refine brand positioning and messaging for events, managing the growth and performance of account team members specialized in event planning, and overseeing internal and external creative, digital, social, influencer, and production teams to ensure seamless event deliverables, all while effectively managing budgets exceeding $2 million.Notable Achievements:-Recognized with prestigious industry awards, including the REGGIE Award for the 'Macy’s Tap It. Shop It. Ship It.' campaign, the EX Award for the 'L’Oreal Play With Color' campaign, and a Merit award from the HATCH Awards for Macy’s campaign work.-Credited with a notable 7% increase in purchases among online and local stores due to the engaging 'Macy’s Tap It. Shop It. Ship It.' campaign. -
Account CoordinatorAmp Agency Aug 2009 - Aug 2011Greater Boston AreaAMP is a full-service marketing agency that specializes in: tablet-based data capture CRM tools, event themed hashtag strategies, socially connected photo applications, geo-focused mobileProven track record in designing and executing national integrated campaigns for clients across diverse sectors, including CPG, communications, technology, and entertainment. Some notable client projects I've led include the U.S. Cellular College Football Tour, Bonnaroo Comedy Tour, Belief Campaign, Nestle Coffee-mate College Campaign, and Cleveland Indians Fan Zone. My responsibilities extended to overseeing campaign microsites, sweepstakes, event setups, and offline signage and collateral. I also played a pivotal role in developing comprehensive budgets, production timelines, run of show procedures, and staff training for all campaign activations. Furthermore, I served as the primary day-to-day point of contact and advisor for clients, vendors, and partner agencies, ensuring seamless collaboration and successful campaign outcomes. -
Verizon Fios Field Market ManagerMarketing Werks May 2009 - Aug 2009Greater Boston AreaManaged field marketing events to promote FiOS technology and boost sales. This included lead generation, on-site management of product ambassadors, and maintaining event reporting while collaborating with clients and supervisors. -
Bmw Marketing CoordinatorOctagon Jan 2009 - Apr 2009Phoenix, Arizona AreaInitiated experiential marketing events in Phoenix, partnering with culinary, art, and sports entities to showcase the new BMW 7-Series vehicles. My role also involved researching and recommending marketing sponsorship opportunities aligned with campaign goals and demographics. Additionally, fostered relationships with local BMW dealerships to enhance campaign engagement and participation. -
Careerbuilder Market ManagerSwivel Media Aug 2008 - Sep 2008 -
Market ManagerAscent Promotions May 2008 - Aug 2008
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Promotions ManagerPartner Promotions Aug 2007 - May 2008
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Accounts Management InternTrp Sports & Entertainment Aug 2006 - Dec 2006
Adam Feldman Education Details
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Sport Management
Frequently Asked Questions about Adam Feldman
What company does Adam Feldman work for?
Adam Feldman works for X-Fctr
What is Adam Feldman's role at the current company?
Adam Feldman's current role is Integrated Marketing Strategist | Account Management, Experiential Marketing, Field Marketing, and Event Production.
What is Adam Feldman's email address?
Adam Feldman's email address is af****@****ctr.com
What schools did Adam Feldman attend?
Adam Feldman attended University Of Massachusetts Amherst, University Of Massachusetts At Amherst - Isenberg School Of Management.
Who are Adam Feldman's colleagues?
Adam Feldman's colleagues are Savanna Gohmann, Michael Benham, Shannon R Halla, Kelsey Goth, Shannon Burley, Rich Penner, Kelsey Gisch.
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Adam Feldman
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Adam Feldman
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