Grayling Agency is a full-service digital marketing agency that specializes in paid and organic social content. In my current role I oversee all social media accounts ensuring elevated and on brand content for all of our clients.

Currently creating engaging and effective social media strategies for DTC and B2B brands. Product photography and overall content creation services are offered to create scroll-stopping content in a brand's unique tone and voice.Influencer marketing services to further develop a well rounded social presence for your company.

Created and executed marketing strategies for organic content while in collaboration with thepaid advertising department to create a unified social media presence for each of my 25+ clients. Developed and launched TikTok consulting service.Tracked and reported on specific key performance indicators of the marketIng campaigns to fullyunderstand and then implement strategic changes. Shared and communicated KPIs with clients.Photographed, edited and directed various client products for their website and social assets.

Spearheaded and maintained the functioning of a new affiliate program to partner and share our products with other brands and their various channels of communication.Developed and implemented influencer/photographer campaigns to create lifestyle branding among the company’s channels. This also included the execution of photoshoots, giveaways, and seasonal themes.Wrote weekly blog posts and reached out to tech websites to build relationships with guest bloggers and established reviewers to build up the company’s website and create higher visibility/trust among search engines.

Partnered successfully with the writing, design, and photography departments to produce an inclusive and creative yearbook.Spearheaded marketing efforts to make our student-run organization more known by planning and executing events, and programs including social media efforts, company merchandise and giveaways.Hired, trained and mentored business staff to ensure smooth transition into the workplace and proper organization of Senior Tributes and club photos.Performed daily clerical tasks including but not limited to answering phones, emails, data entry and attending meetings.

Created, coordinated and promoted all recruitment events, programs, themes and marketing strategies as well as conducted workshops to the entire chapter in preparation for recruitment. Recruited potential new members to join Tri Delta sorority throughout the academic school year through the execution of open houses, planned member activities and various marketing strategies. Knowledge of the National Panhellenic Council manual of information and all governing documents of the association. Participated in weekly meetings with 6 other VPs, and presents the information discussed there to the rest of the chapter.

Assisted with curating social media content, writing captions and scheduling daily posts for Instagram. Reached out and established relationships with various vendors to sponsor the Grand Re-Opening. Lead tours of the event venue to potential clients. Submitted photos and descriptions of the venue to various websites and venue listings.

Greeted customers in a timely fashion, while quickly determining their needs.Recommended merchandise to customers based on my knowledge of the brand and their preferences.Completed store opening and closing tasks, as well as maintained knowledge of store promotions and promotions, POS systems, and security practices.

Top 10 store seller over 15 times, increased personal sales by 50% in 2017.Recommended merchandise to customers based on their needs and preferences, ensuring customer satisfaction and creating a relationship with those customers.Prioritized helping customers while also completing routine tasks in the store such as cleaning, re-stocking, and organizing my assigned sales area. Maintained knowledge of seasonal trends, various brands, POS systems, store promotions and policies regarding payment, exchanges, and security practices.

Employed various marketing and advertisement techniques to help build awareness and build B2B relationships.Promoted SWA by creating an effective and unique social media strategy on various platforms.Participated in and helped organize photoshoots, participated in data entry and analysis, and helped build the company network.