Vanessa Berry Email & Phone Number

Woodstock, Ga, Us

Atlanta, Georgia, United States

Social Media & Project Management Consultant (Part-Time) | J. Cathell | Sept 2022 - Present.Leveraged project management expertise and content creation skills to support the growth andoperations of a thriving Instagram influencer business.• Content Strategy & Design: Managed content calendar, collaborated with influencer on contentcreation, ensuring brand alignment and audience engagement.• Platform Management: Linked content across platforms (Instagram, LTK, Blog) for seamlessuser experience and brand promotion.• Content Creation: Drafted and published blog posts, optimized for search engines and targetedtowards audience interests.• Team Management: Oversaw workflow for 6 team members, delegating tasks and ensuringproject deadlines were met.• Brand Collaboration & Partnerships: Developed and reviewed brand collaboration proposals,negotiated contracts, and managed influencer marketing partnerships.• Operational Efficiency: Streamlined workflows by implementing project management tools(Monday.com & Slack) to enhance team communication and collaboration.

Atlanta, Ga

This position was both challenging and rewarding! I started as a Launch Manager, and that position transitioned into a Project Manager position. I was uniquely positioned to be the liaison between clients and our creative designing, implementation, and development teams. We implemented client strategy to improve or expand their workplace culture and training program managers. Most clients had international employees and custom symbolic pieces as part of their program and custom branding. Key responsibilities included:• Organizing and leading client-facing meetings• Directed cross-functional teams to achieve project milestones under budget and ahead of schedule• Providing detailed notes of topics discussed in meetings and providing actionable items for each team member• Utilized JIRA to track project progress and ensure communication across departments• Maintaining budget for the client • Providing solutions for international complications for shipping physical pieces• Working with dev teams for custom development and features• Developing a timeline and project milestones for all team members

Marietta, Ga

As an account coordinator I am responsible for the success of projects and managing relationships with my clients. When a project is proposed from the client I review the scope of work, build an estimate and timeline, establish KPI's to define a successful project, work internally to determine a deliverable and provide status updates to the client. In my time at Lighthouse, I have had the fortune to work with highly esteemed companies such as Coca-Cola, Burger King, and DS Services. I have done several projects with Burger King, but the one I am most proud of was developing a social strategy to bring awareness of the partnership between Burger King and Coca-Cola for a Christmas promotion. This involved developing a new hash tag, new creative to support the partnership using recognizable characters from both brands, and an activation plan to encourage participation from consumers on social media channels. Key Responsibilities:• Develop marketing strategies to increase brand awareness and increase sales on print and digital medias• Review social media content and provide strategy of content based on analytic reports of customer engagement• Review user experience and analytic reports on phone and tablet applications and websites to determine site functionality and design• Maintain brand requirements and guidelines• Manage communication with clients on status of projects and budget, as well as weekly meetings with clients and internal teams• Work across multiple departments to develop client deliverables

EYStudiosMarketing Coordinator (April 2013 - September 2013)• Initiated and launched a new educational webinar series called EYLive. Responsibilities include writing content and working closely with our President to make sure we reach our marketing goals• Plan, budget, and manage several tradeshow and social networking events • Collaborate with in-house graphic designers to re-brand the company, website, and new print collateral to reflect the new branding strategy• Report website performance including bounce rate, engagement, PPC and SEO campaigns while using the Yahoo small business platform with Yahoo analytics and Google analytics• Outline social media strategies on Facebook, Twitter and Google +, including podcasts and videos

Jess Kamm PhotographyStudio Manager {August 2011 – February 2013)Graphic Designer (February 2013 - January 2015) / Contractor• Determined and managed the monthly advertising budget and implemented new sources of advertising using SEO keywords while increasing online presence• Created and executed social advertising on Facebook, Twitter, Yelp!, and Google. This resulted in a 300% ROI increase.• Designed products for clients and advertising materials using Photoshop, InDesign and Illustrator• Managed the day to day responsibilities of the office including directing and coordinating the on-staff editor work loads• Studio contact for clients and vendors. Responsibilities included organizing and maintaining vendor relationships and guiding our clientele through their session and sales appointments to complete their finished product. • Increased office efficiency by utilizing software solutions to increase sales• Currently edit marketing and photo media on a contract basis using Adobe Suite.

• Supervised preparation of events by coordinating multiple departments to ensure a positive guest experience• Assisted in organizing marketing strategies for events including social advertising for large events such as the Microsoft MGX yearly meeting and the American Zoo and Aquarium Association convention• Used the event management program “Reserve” for our project management software solution