Vanessa Chan Email & Phone Number

Toronto, On, Ca

Stellarton, Nova Scotia, Ca

Stellarton, Nova Scotia, Ca

Stellarton, Nova Scotia, Ca

Manage a multi-channel marketing strategy across digital (search, social, display, affiliates, SEO) and offline (TV, radio, OOH, direct mail, in-store signage) channels to meet performance and business goals/metrics for the Voilà delivery and curbside pickup business. Build a cross-platform customer acquisition strategy and a performance-driven media plan. Define and implement a growth roadmap to optimize our conversion funnels and engagement. Set growth and performance benchmarks, and establish analytics and dashboards for key performance criteria, maintaining key performance metric reports that track the efficacy of different variables and efforts. Identify and investigate high-potential channels to test and incorporate into the broad acquisition plan.

Scarborough, Ontario, Ca

Deliver classroom instruction/evaluations as part of St Lawrence College's Business and Tourism diploma programs through Alpha International Academy. Support lesson objectives in various formats including lecture slides, in-class activities, case studies, and tests.Courses taught: Introductory Business Mathematics, Principles of Customer Service for Hospitality and Tourism, Global Issues

Toronto, Ontario, Ca

Support the PC Express Online Grocery business through customer acquisition. Leverage data and insights to execute digital campaigns to drive PC Express adoption through paid and owned channels. Use data visualization tools to mine data and create/refine acquisition initiatives. Forecast, track, and analyze campaign performance to maximize conversions and find incremental opportunities. Daily management of the marketing budget to ensure program efficiency through CAC/CPA optimization and overall ROI to drive profitable growth. Collaborate with internal and external partners to ensure consistent delivery of branding and value to customers.

Toronto, Ontario, Ca

Manage, optimize and grow paid acquisition programs via affiliate, mobile (paid & organic), paid media, and special partnership channels. Analyze campaign data to identify efficiencies and opportunities to increase traffic and conversion. Collaborate with various teams (product, marketing, merchandising, big data, CRM etc.) to execute special projects. Use reporting tools such as Google Analytics, Tableau, and Tune to collect meaningful insights and track KPI's.

Sarnia, Ontario, Ca

Provide education that aligns with the Marketing Management Digital Media post-graduate diploma program. Design and deliver classroom instruction/evaluations to support lesson objectives in various formats including lecture slides, in-class activities, case studies, and tests.Courses taught: Consumer Behaviours, Integrated Marketing Communications, International Market Entry Strategies, Online Marketing

Develop and grow the agency's digital marketing and programmatic offerings. Implement a programmatic trading desk. Procure and negotiate rates for traditional and digital media buys. Create digital strategies for clients and determine the best indicators of success. Manage advertising campaigns and analyze data to ensure KPIs are met.

Toronto, On, Ca

Work with the sales team to onboard new accounts. Manage performance, delivery and optimization of native ad campaigns across self-serve accounts. QA creatives and campaign setup. Analyze campaign data and identify opportunities to optimize. Resolve technical issues as they arise.

Playa Vista, Ca, Us

Work with sales, client development, QA and account management teams to execute and optimize online ad campaigns with varying ad formats (display, video, mobile, social) to meet campaign objectives. Analyze campaign data and metrics to identify trends and determine optimization tactics using proprietary RTB platform. Provide keyword analysis and keyword recommendations. Identify and resolve campaign delivery/reporting issues as they arise.

Playa Vista, Ca, Us

Ensure ad campaigns are setup correctly from requirements gathering to ad placement implementation. Improve accuracy of campaigns by monitoring campaign parameters and performance throughout its lifetime. Test and troubleshoot setup and installation of conversion pixels, data collection pixels, and ad tags.

Toronto, Ontario, Ca

Provided clients with ad trafficking, contract fulfilment, and quality control services across multiple website properties. Worked with media planners, media buyers, sales, and ad ops teams on all elements related to creative development/submissions and ad trafficking. Provided technical support as required while campaigns are live. Maintained eyeReturn's social media.

New York, New York, Us

Coordinated and supported online marketing strategies and campaigns. Produced author videos, websites and other digital assets. Monitored and measured digital campaigns and provided summary reports and recommendations. Maintained an online community through social media.

Certificate, Digital Photography

Master Of Publishing

Bachelor Of Arts, Honors Specialization, Media, Information, And Technoculture

Coursework, Marketing And Accounting