Vanessa Fleenor

Vanessa Fleenor Email and Phone Number

Results-Driven Marketing Leader and Brand Strategist @ Hawk Research Laboratories, LLC
wheeling, illinois, united states
Vanessa Fleenor's Location
Grayslake, Illinois, United States, United States
Vanessa Fleenor's Contact Details
About Vanessa Fleenor

A detail-oriented marketing leader who delivers both strategic vision and tactical marketing execution to drive sales, and build brand awareness. Specialties include: * Department and cross-functional team leadership* Strategic marketing and business planning* Brand management and brand stewardship * Value proposition, platform, promotion, proposal and marketing asset development* Integrated marketing campaign management with positive ROI * Market and voice-of-customer research, data analysis, and actionable selling insights* Social media * E-commerce

Vanessa Fleenor's Current Company Details
Hawk Research Laboratories, LLC

Hawk Research Laboratories, Llc

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Results-Driven Marketing Leader and Brand Strategist
wheeling, illinois, united states
Website:
hawklabs.com
Employees:
14
Vanessa Fleenor Work Experience Details
  • Hawk Research Laboratories, Llc
    Director Of Marketing
    Hawk Research Laboratories, Llc Nov 2018 - Present
    Wheeling, Il
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  • Network Services Company
    Manager, Segment Marketing
    Network Services Company Sep 2016 - Nov 2018
    Schaumburg, Il
    <> Build and lead high-performing, collaborative Segment Marketing department <> Develop highly effective and enriching sales, marketing, and operations internship program<> Manage overall Marketing department budget, with annual increases due to successful campaign performance and above industry average sales growth rate<> Create and drive annual business, segment, and customer strategic planning processes <> Protect and champion the corporate brand, and govern all marketing assets<> Refine tradeshow and events strategy to deliver a consistent brand experience <> Establish Marketing activity tracking and ROI dashboard in SalesForce.com<> Design and implement lead scoring and lead management follow-up processes<> Increase efficiency and adoption of marketing platforms by converting to web-based tools<> Direct public relations activities, thought leadership initiatives, and social media strategy<> Market Manager individual contributor responsibilities for five of the eight business segments
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  • Network Services Company
    Market Manager
    Network Services Company Oct 2010 - Sep 2016
    Schaumburg, Il
    <> Led corporate brand overhaul initiative, completing on time and under budget<> Drove compliance to new brand architecture and monitored marketing asset development<> Improved user experience and branding of new e-commerce website<> Built differentiated value propositions based on proprietary research and insights<> Established annual segment marketing strategy while conscientiously adhering to budget<> Generated $5 Million+ in incremental sales for three consecutive years using integrated marketing campaigns and tenacious follow-up with internal and external sales organization<> Boosted tradeshow lead generation by 30%
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  • Zebra Technologies
    Senior Channel Marketing Specialist
    Zebra Technologies Sep 2008 - Oct 2010
    Vernon Hills, Il
    <> Coached junior Channel Marketing Specialists<> Facilitated quarterly Channel Marketing update webinar <> Participated in cross-functional “Ways of Working” committee<> Returned positive ROI on integrated marketing campaigns for 150 channel partners<> Led strategy and business planning sessions to foster partner growth and development<> Allocated and managed marketing budget <> Enhanced take-share promotions to generate an additional $2 Million in incremental sales <> Innovated a co-branded collateral library, yielding efficient, turn-key marketing campaigns<> Compiled and communicated monthly ROI analytics to senior leadership
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  • Zebra Technologies
    Sr. Channel Programs Specialist
    Zebra Technologies Jan 2007 - Sep 2008
    <> Managed award-winning channel partner program for 500 members <> Identified, documented and implemented operational improvements resulting in streamlined processes and reduced labor<> Developed customized partner recruitment kits and partner networking tools <> Designed, tested and launched global CRM tool
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  • Zebra Technologies
    Channel Marketing Specialist
    Zebra Technologies Sep 2005 - Jan 2007
    <> Returned positive ROI on integrated marketing campaigns for 75 channel partners <> Optimized available marketing budget <> Managed take-share promotions which generated $4 Million in annual sales <> Compiled monthly ROI analytics
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  • Unilever
    Channel Marketing Assistant/Interim Market Research Manager
    Unilever Apr 2002 - Sep 2005
    Lisle, Il
    <> Analyzed and reported on industry and market segment trends<> Facilitated new product development ideation sessions<> Designed and executed proprietary research studies<> Built virtual marketing library content and structure<> Orchestrated trade show attendance and logistics
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Vanessa Fleenor Skills

Marketing Strategy Marketing Strategy Market Research Crm Leadership Integrated Marketing Market Planning Project Management Social Media Brand Development Business Planning Trade Shows Copywriting Copy Editing Sales New Business Development Channel Partners Management Analytics E Commerce B2b Cross Functional Team Leadership Business Development Business To Business Multi Channel Marketing Product Marketing Sales Operations Sales Process Digital Marketing Data Mining Microsoft Office Salesforce.com Team Building Contract Negotiation Constant Contact Customer Segmentation Strategy Sharepoint

Vanessa Fleenor Education Details

Frequently Asked Questions about Vanessa Fleenor

What company does Vanessa Fleenor work for?

Vanessa Fleenor works for Hawk Research Laboratories, Llc

What is Vanessa Fleenor's role at the current company?

Vanessa Fleenor's current role is Results-Driven Marketing Leader and Brand Strategist.

What is Vanessa Fleenor's email address?

Vanessa Fleenor's email address is vf****@****ast.net

What is Vanessa Fleenor's direct phone number?

Vanessa Fleenor's direct phone number is +184780*****

What schools did Vanessa Fleenor attend?

Vanessa Fleenor attended Keller Graduate School Of Management Of Devry University, Columbia College.

What are some of Vanessa Fleenor's interests?

Vanessa Fleenor has interest in Football, Exercise, Nascar, Reading, Watching Auto Racing, Sports, Watching Basketball, Fishing, Watching Sports, Cooking.

What skills is Vanessa Fleenor known for?

Vanessa Fleenor has skills like Marketing Strategy, Marketing, Strategy, Market Research, Crm, Leadership, Integrated Marketing, Market Planning, Project Management, Social Media, Brand Development, Business Planning.

Who are Vanessa Fleenor's colleagues?

Vanessa Fleenor's colleagues are Judith Patino, Don (Dj) Trunnell Iv, Lewyn Young, Jenna Davison, James Gibson, Carlos Jones, Gary Wood.

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