Vanessa Guedes Email & Phone Number

São Paulo, Brazil

São Paulo, Brazil

FUTURES'LAB is a non-profit organization focused on creating sustainable futures.We are a socio-cultural, socio-environmental and socio-financial organization, whose purpose is the development of integral human beings, through the expansion of their conscience and concrete actions for the creation of individual and collective futures.Through its digital platform that unites technology and collaboration, FUTURES'LAB seeks to converge people (their purposes, talents, time), initiatives… Show more FUTURES'LAB is a non-profit organization focused on creating sustainable futures.We are a socio-cultural, socio-environmental and socio-financial organization, whose purpose is the development of integral human beings, through the expansion of their conscience and concrete actions for the creation of individual and collective futures.Through its digital platform that unites technology and collaboration, FUTURES'LAB seeks to converge people (their purposes, talents, time), initiatives, projects, communities, organizations. It intends to "empower" individuals so that they are autonomous and collaborative.The FUTURES'LAB platform is under development. It is a communication, connection and self-management tool. Show less

São Paulo Area, Brazil

New Business ArchitectureConsulting company focusing on design and deployment of businesses.

São Paulo Area, Brazil

TVZ/ My Shoes - National group - Retail and wholesale of fashion apparel and accessories.Focus Areas:• Operations - Diagnosis and analysis of the business model; In charge of restructuring and professionalizing of the following areas: product development, purchasing and PPPC, marketing and sales, logistics; In charge of 250 employees and adequacy of the teams; Supply chain coordination; Logistics coordination; • Opening of new distribution channels - E-commerce and multi-brand… Show more TVZ/ My Shoes - National group - Retail and wholesale of fashion apparel and accessories.Focus Areas:• Operations - Diagnosis and analysis of the business model; In charge of restructuring and professionalizing of the following areas: product development, purchasing and PPPC, marketing and sales, logistics; In charge of 250 employees and adequacy of the teams; Supply chain coordination; Logistics coordination; • Opening of new distribution channels - E-commerce and multi-brand stores (+TVZ Project); Remodelling and expansion plans for stores; • Structuring of the product department - Product lines restructuring, divided in work cells, considering style, price and levels of quality; Collections Planning; International trips; Approval of national and international suppliers (Peru, Hong Kong and India); Stylists Coordination; Showroom coordination; Partnership with renowned designers of the market; • Commercial planning - Assortment plan; Pricing; Margins analyses for productive channels - own production and outsourced; Creating financial goals and analysis of sales curves; Sell thru and supplies; • Branding - Direction and implementation of the branding project; Strategic repositioning; Brand platform; Brand guide; New architecture and visual merchandising projects for stores; • Professionalisation of the marketing department - 360º Management; Annual planning and budgeting; New advertising campaigns; Implementation of the new CRM system; Database cleaning; Clusters definition and creation of campaigns; Statistics and ROI analyses; Social media and and loyalty programs follow-up;• Revenues growth - Wholesale Results: new showroom model boosted sales by 30% (orders were placed with the participation of franchisees and store managers); Retail results: sales increased by 18%. Show less

VEZ Comunicação - Advertisement, marketing and design agency - Client portfolio included: Moto Honda, Mattel, Banco Itaú, South African Airways, Star Alliance Group, Hospital São Luiz, Shoestock, and others.Assistance to departments of large companies that have marketing and communication needs whose projects were not supported by large agencies contracts; Customized and personalized services; Assistance to small and medium-sized companies that required professionalization and… Show more VEZ Comunicação - Advertisement, marketing and design agency - Client portfolio included: Moto Honda, Mattel, Banco Itaú, South African Airways, Star Alliance Group, Hospital São Luiz, Shoestock, and others.Assistance to departments of large companies that have marketing and communication needs whose projects were not supported by large agencies contracts; Customized and personalized services; Assistance to small and medium-sized companies that required professionalization and modernization. Major clients:• Honda (exports department): Idealization and production of printed and multimedia materials directed to 50 countries; Mattel (license department): • Events production for representatives of licensed companies; • Banco Itaú (HR department): Campaigns idealization for employees, aimed at responsible use of credit; • South African Airways (commercial department): Events production directed to tourism operators; • Shoestock: Professionalization of the marketing department and brand management; Company administration as a whole - Customer services and accounts planning. Show less

Responsible for all strategic and day-to-day marketing and communications operations such as annual planning; budgeting and control; commercial events production; agencies coordination; selection and hiring of market survey institutes, etc.Main Achievements:• Structuring of the marketing department;• Harmonized and reshaped the whole Shoestock branding concept: communication materials, new logo, visual merchandising and display material, adds, web site, email marketing;• Created… Show more Responsible for all strategic and day-to-day marketing and communications operations such as annual planning; budgeting and control; commercial events production; agencies coordination; selection and hiring of market survey institutes, etc.Main Achievements:• Structuring of the marketing department;• Harmonized and reshaped the whole Shoestock branding concept: communication materials, new logo, visual merchandising and display material, adds, web site, email marketing;• Created a loyalty/rewards program based on a new CRM infrastructure (growth platform, “clustering” and planning of market initiatives) leveraging client data base; segmented catalogue production based on new CRM classification and product collection. Show less

C&A Modas Ltda. – Dutch multinational company – Retail of fashion apparel and accessories.Participation in the start-up of the company's new business department; Deployment and management of products and business units: • Mobile phones operation - Implementation of the pilot project for 8 stores and rollout to stores throughout Brazil; Financial planning and analysis of results for each point of sales; Partnerships with Brazilian mobile operators; Commercial supervision; Advertising… Show more C&A Modas Ltda. – Dutch multinational company – Retail of fashion apparel and accessories.Participation in the start-up of the company's new business department; Deployment and management of products and business units: • Mobile phones operation - Implementation of the pilot project for 8 stores and rollout to stores throughout Brazil; Financial planning and analysis of results for each point of sales; Partnerships with Brazilian mobile operators; Commercial supervision; Advertising campaigns and display materials; Direct marketing actions through private label credit cards; Endomarketing actions; Hiring and training sales teams; • Kiosks of new products (mobile phones, watches, glasses, accessories, make-ups) - Negotiations of commercial spots with the malls; Kiosks’ architecture and visual merchandising; Financial planning; Assortment, purchasing and supply planning; Commercial supervision; Sales curve analysis; Promotional actions; Media plan; Hiring and training sales teams; • C&A Travel Agency - Architectural project; Partnerships with tourism operators and airlines; Negotiation of margins for selling packages and others tourism products; Direct marketing actions through private label credit cards; Advertising campaigns and media planning; Hiring and training sales teams. Show less

Inditex S.A. – Zara Brasil - Spanish multinational - Retail of fashion apparel and accessories.• International internship in the stores of Sevilla, Puerto Santa Maria, Vigo and Lisbon, as well as in the Madrid office and factory in La Coruña (Spain and Portugal - 8 months), for internalization of the business model and implementation of the Brazilian operation; • Transference and fitness of processes from Spain to Brazil; • Activities: product management, logistics, store operations… Show more Inditex S.A. – Zara Brasil - Spanish multinational - Retail of fashion apparel and accessories.• International internship in the stores of Sevilla, Puerto Santa Maria, Vigo and Lisbon, as well as in the Madrid office and factory in La Coruña (Spain and Portugal - 8 months), for internalization of the business model and implementation of the Brazilian operation; • Transference and fitness of processes from Spain to Brazil; • Activities: product management, logistics, store operations as a whole, visual merchandising, training of new executives. Show less

Shopping Morumbi/ Iguatemi

Executive Mba, Business Economics And Strategic Management

Bachelor, Marketing And Advertising

Design Thinking / Business Design