Vanessa White Email & Phone Number

Boston, Ma, Us

From my experience growing a grassroots CPG business with my sister, I'm lending advice and a shoulder to lean on to the two sisters at Lottie's, who are using the highest quality cuts of pork from their family's farm to create clean & flavorful sausages and ground pork blends.

United States

After hitting my stride building my own brand following (Jaju Pierogi), I realized that I could help other small businesses with their content creation needs, in a retainer-free, on-call, flexible basis. I make videos for others to post, as well as manage various social media accounts.

Greater Boston Area

Co-founder, CMO and Head of Sales for Jaju Pierogi, makers of Polish-style pierogi, distributed nationwide.I work to create a brand that our followers and fans can express themselves through - by generating content that means something to them, and a product that evokes nostalgia and warmth. It's not about the product - it's about what it means to people. Find us on store shelves, at events, and in your social media feed pushing the envelope.Facebook/Instagram/Tiktok: jajupierogiWebsite: jajupierogi.com

Responsible for recruiting, operations, HR & compliance, and supporting employee happiness in a rapidly expanding SaaS start-up.> In preparation for rapid growth, collaborate with department leads to develop hiring strategy and training plans, and set role expectations to facilitate measurements and promotions> Define, improve, and drive hiring process, from job posting to hire, ensuring an efficient and positive experience for the prospective candidate and a confident match for the role> Guide team in best practices for hiring, interviewing, and evaluating employees with the goal of creating structure and guidelines while maintaining the human element> Actively recruit candidates for hard-to-place roles> Constantly identify opportunities for professional development and office culture improvements, performing competitive research on like-minded businesses with a goal of making Bynder a fantastic place to work> Connect regularly and openly with employees from across the company for feedback on the hiring process, training, internal communication strategy, and career objectives to ensure employees are invested and that Bynder is constantly evolving and reacting to needs> Guide office build out ahead of project 300% growth

Greater Boston Area

> Oversee hiring, training, and growth of the Client Services and Operations team for a start-up SaaS company> Guide Client Management team initiatives such as the standardization of the project plan, formalization of Sales-Implementation-Customer Success handoffs, implementation of official signoff emails, and development of communication and escalation routes to Product Management and development> Develop and drive improvement on KPIs, including time to delivery and revenue per Implementation resource (100% improvement between Q1 and Q2 2016) > Personally manage the implementation relationship with five enterprise clients> Work with each team member to discuss interests and identify ways to capitalize on strengths to ensure continued investment in Bynder> Connect regularly with international Management team to present ideas, share lessons, and streamline processes globally> Oversee office operations with the VP of Sales, maintaining Bynder’s partnership with its benefits and payroll provider and managing insurance, human resources, and vendor relationships

Greater Boston Area

> Oversee North American accounts, managing client relationships through daily calls and email correspondence, regular written status reports, and face-to-face meetings> Translate client requests and enhancements into official documentation and collaborate with the IT and Resource Planning teams in Rome to analyze requirements, estimate man effort and costs, and agree a timeline for internal testing, customer UAT, and release> Correspond in Italian with the IT and Product Development teams in Rome about technical product questions and to investigate issues flagged by customers, identify root causes, and determine and document solutions> Identify opportunities to improve internal and external processes, gathering feedback from partners and developing communication, documentation, and reporting procedures and templates

Boston, Ma

> Assume responsibility for overall profitability of Force Factor, a male sports nutrition brand> Oversee all initiatives and campaigns relating to the brand, including display advertising, media buying, customer retention, optimization, design, copywriting, packaging design, retail strategy, search engine marketing, email marketing, social media, customer service, endorsements, and sponsorships > Constantly implement tests across every aspect of the business, optimize, and analyze results in an effort to increase conversion rates, profitability, retention, and lifetime value> Continually strive to innovate and grow the brand through product development, repositioning, promotions and events, online training programs, and customer service incentive programs> Drive key customer engagement initiatives including app development and gamification

Cambridge, Ma

> Managed lead generation campaigns targeted at nearly two million people a year, devising tests to increase conversion rates, analyzing results and compiling a campaign ROI report at the close of each season> Drove messaging, campaigns and initiatives directed at traveling student and parents audiences across web, print, email, and social media> Implemented web updates using Sitecore CMS, working with the Web Strategy and UX teams to ensure an improved customer experience> Collaborated with outside vendors and internal teams, including IT, Creative, Operations, Sales, Customer Relations, Product Development, and Executive Management, to create assets that drive growth and improve the customer experience> Constructed and manage multimillion dollar budget for lead generation, print materials, and Outside Sales support> Sought ways to initiate conversation with schools that have not traveled with us and grow the market

> Managed all Global Marketing activities, resources, and timelines for product releases, campaigns, optimization initiatives and ad hoc requests> Collaborated with upper management to improve processes, evaluate resources, and prioritize and scope projects, assessing their business case and determining their success criteria> Acted as liaison between Global Marketing teams and all other departments, including Program Management, Product Management, Sales, Engineering, Support, and IT> Oversaw all translations for Marketing, coordinating with the Regional Marketing and Translation teams to set timelines and priorities> Actively maintained company website across five languages, editing HTML and CSS via Adobe Dreamweaver> Tracked all budgetary spending for Global Marketing

> Led intern marketing projects, delegating tasks and communicating with stakeholders> Assisted in content migration to new content management system> Maintained online resources for current and prospective customers, partners, and value-added resellers> Worked in customer lead database, ensuring lead information was complete and clearing bad data

Addressed student questions regarding application options and processes, providing resources and guidance

> Collaborated with co-coordinators to schedule events for a 5-day orientation, communicating with student groups, academic departments, staff, and outside production companies and vendors> Organized several large events, including the new student Welcome celebration, reserving space, transportation, support staff, and security, ordering giveaways, and booking inside and outside groups

Served as a translator, interpreter, and liaison between the Scholastic Office and New England

B.A, International Relations; Italian Studies, French Language

Activities and Societies: Co-Chair Programming Board

Study Abroad - Direct Enrollment, History, Language, Literature

Study Abroad - Direct Enrollment, History & Literature