Vanessa Lea Email & Phone Number

Gold Coast, Qld, Au

Gold Coast, Queensland, Australia

Responsible for executing the national marketing strategy for My Holiday brands, developing effective campaigns to meet monthly lead targets, and enhancing brand profile and consideration. This includes working with tourism bodies to secure funding, managing budgets, and collaborating with digital and media managers to optimise advertising across various channels to deliver results.

Gold Coast

Operating at a strategic level, i oversaw a comprehensive portfolio encompassing premium brand marketing and tailored engagement initiatives across the Gold Coast, Victoria and Tasmania, which were pivotal in driving student recruitment and fostering a strong brand affinity for the University.Responsibilities include:• Strategic Planning - establish clear goals and objectives for student enrolment, scholarship distribution, and stakeholder engagement. Define measurable KPIs to track progress and success.• Market Research - conduct thorough research to understand the demographics, needs, and preferences of potential students in the Gold Coast, Victoria, and Tasmania (and previously South Australia) regions. Analyse competitor offerings, market trends, and regulatory requirements.• Targeted Marketing and Recruitment - develop tailored marketing campaigns to attract prospective students in each region. Utilise a mix of online and offline channels, including social media, email marketing, events, and partnerships with schools and community organisations.• Application Management - promote program and scholarship applications through targeted outreach efforts to ensure maximum visibility and participation. Manage application processes and selection criteria, conduct interviews, and advise on best academic pathways. • Relationship Building - cultivate strong relationships with schools, alumni, industry stakeholders, and community leaders in each region. Engage in regular communication and collaboration to identify opportunities for partnership, sponsorship, and mutual benefit.• Continuous Improvement - monitor and evaluate enrolment trends, scholarship uptake, and stakeholder feedback regularly. Use data-driven insights to refine strategies, address challenges, and capitalize on opportunities for improvement.• Technology Integration - leverage CRM systems to streamline processes, enhance communication, and track performance metrics effectively.

Gold Coast

In this role I was responsible for the development of domestic and international marketing strategies, which positioned the Faculty of Law as a premium provider of legal education. I was accountable for a range of marketing and brand assets; effective project and budget management; and stakeholder relations with internal teams, alumni, international agents, and partner institutions. I also had the privilege of mentoring two direct reports, guiding their professional development and contributing to the overall success of our team.

Gold Coast

Central to this position was the execution of brand and product-level strategies tailored for both undergraduate and postgraduate law programs. My role involved a diverse array of tasks, including copywriting, comprehensive campaign analysis, alumni engagement, SEO and SEM, website maintenance, and the management of social media platforms.

Brisbane

I assumed responsibility for creating and implementing extensive brand and subscriber loyalty initiatives, with the goal of boosting customer involvement and increasing sales revenue. I carefully oversaw budget allocations and delivered regular reports on ticket sales to ensure transparency and responsibility at every stage.I engaged in active collaboration with external vendors and partners, such as venues, media and design firms, photographers, filmmakers, and sponsors, to create high-quality marketing materials, leverage PR prospects, and facilitate smooth event coordination.

Gold Coast

B2B agency role, where I had the privilege of cultivating strong relationships with our valued external clients, ensuring their needs were met and expectations exceeded. Additionally, I oversaw the internal design studio, managing its workflow to guarantee timely and high-quality deliverables.One of the highlights of my role was crafting and executing dynamic marketing strategies across a diverse portfolio of brands, including Consolidated Property Group, Ingles, Ray Group, and Esteem Day Spa. This involved collaborating closely with our team to bring these strategies to life, driving impactful campaigns that resonated with our target audiences.

Master Of Business Administration (Mba), Marketing And Leadership

First in Class - Managing People

Basic Mediation Course, Dispute Resolution

Bachelor Of Communications (Bcomms), Marketing And Public Relations

Griffith Academic Excellence Award