Vanessa Molloy Email & Phone Number

Chester, Gb

Remote

Brand Manager responsible for the build and implementation of the brand strategy and marketing plan for both Super Rod and Klein Tools in the UK. • Grow brand awareness for both brands through an going end user communication offline and online • Develop brand loyalty programs • Work closely with our customers’ marketing teams to develop combined marcomms plans • Lead creative development for marketing campaigns• Support product launches with sales materials including collateral, POS, displays etc. • Define and implement the social media strategy for both brands

Daresbury, Cheshire

Brand Manager responsible for C.K Magma – a fabric tool storage brand. Responsibilities include:• Leading the effective implementation of the brand strategy and 4P objectives. • Managing the brand to meet the requirements of the business plan in relation to product performance, brand positioning, product positioning, market share, product life cycle management, channel strategy and sales and margin development of the range.Trade Marketing Manager, responsible for delivering the promotional calendar for the Carl Kammerling International business, including trade promotions and digital marketing:• Developing channel and promotional strategies with sales management• Planning and implementing an annual programme of e-marketing for the CKI business.

Responsible for recruiting, monitoring and training of consultants and marketing/sales assistants• New product development: developing new formats of reports, new range of products, strategies for diversification, writing training documentation• Responsibility for the company’s exposure in France: contacts with magazines, trade associations and PR agencies • Translating documents and reports (English to French or French to English)

• Market research within various B2B French and British industries i.e. building materials, packaging, environment, healthcare etc. and writing recommendations. This included:• Interviewing professionals by telephone• Analysing data obtained from interviews and desk research• Writing market research reports

Master In Marketing Strategies With Honours, International Marketing, Market Research, Management

Master In Business Administration With Honours, Human Resources, Marketing, Finance, Companies Law

Degree In Economics With Honours, Economics, Statistics, Commercial Law, Mathematics, Accounting, Finance