I am a Marketing & Business executive with +20 years of experience in the FMCG industry within multinational companies. I have an exciting career, working across different companies, categories and countries, leading multifunctional and multicultural teams, both in regional and local roles. Over the years i have shown an impeccable track record with proven ability to overcome complex business challenges. I have a wide-ranging experience defining business and brand strategies, turning around declining brands, launching new categories, driving growth in mature business and leading the integration of companies with outstanding results. Most recently acting as the head of the Marketing Center of Excellence, i am leading a diverse set of areas, including Consumer and Market Insights, Digital Marketing & E-Commerce, Media Planning and the Start Up Business Unit within the company.I am a passionate marketeer with a strong finantial bias, a challenger of the Status Quo and a true believer of continuos self improvement. My still WIP purpose is to be the provocateur that inspires you to step up your game.I come from a multicultural family , so i really enjoy living in different countries and discover new cultures, i am fluent in Spanish, Portuguese and English, and i am on my way to learn French and Italian.