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Vanessa Montero Email & Phone Number

Business Managing Director | CMO | General Manager | Innovation & Digital Transformation | Transforming CPG Brands across Latam | Proven Track Record in Leading Companies such as Unilever, Alicorp, Gloria and ISM. at Industrias San Miguel
Location: Peru, Peru, Peru 15 work roles 6 schools
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Role
Business Managing Director | CMO | General Manager | Innovation & Digital Transformation | Transforming CPG Brands across Latam | Proven Track Record in Leading Companies such as Unilever, Alicorp, Gloria and ISM.
Location
Peru, Peru, Peru
Company size

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Vanessa Montero is listed as Business Managing Director | CMO | General Manager | Innovation & Digital Transformation | Transforming CPG Brands across Latam | Proven Track Record in Leading Companies such as Unilever, Alicorp, Gloria and ISM. at Industrias San Miguel, a company with 465 employees, based in Peru, Peru, Peru. AeroLeads shows a matched LinkedIn profile for Vanessa Montero.

Vanessa Montero previously worked as New Categories Business Unit Director & CMO at Industrias San Miguel and CMO - Marketing Director Gloria at Gloria. Vanessa Montero holds Strategy from Harvard Business School.

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Industrias San Miguel

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About Vanessa Montero

I am a Marketing & Business executive with +20 years of experience in the FMCG industry within multinational companies. I have an exciting career, working across different companies, categories and countries, leading multifunctional and multicultural teams, both in regional and local roles. Over the years i have shown an impeccable track record with proven ability to overcome complex business challenges. I have a wide-ranging experience defining business and brand strategies, turning around declining brands, launching new categories, driving growth in mature business and leading the integration of companies with outstanding results. Most recently acting as the head of the Marketing Center of Excellence, i am leading a diverse set of areas, including Consumer and Market Insights, Digital Marketing & E-Commerce, Media Planning and the Start Up Business Unit within the company.I am a passionate marketeer with a strong finantial bias, a challenger of the Status Quo and a true believer of continuos self improvement. My still WIP purpose is to be the provocateur that inspires you to step up your game.I come from a multicultural family , so i really enjoy living in different countries and discover new cultures, i am fluent in Spanish, Portuguese and English, and i am on my way to learn French and Italian.

Current workplace

Vanessa Montero's current company

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Industrias San Miguel
Industrias San Miguel
Business Managing Director | CMO | General Manager | Innovation & Digital Transformation | Transforming CPG Brands across Latam | Proven Track Record in Leading Companies such as Unilever, Alicorp, Gloria and ISM.
santiago de surco, lima, peru
Website
Employees
465
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15 roles

Vanessa Montero work experience

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New Categories Business Unit Director & Cmo

Current

Perú

As the leader of the New Categories Business Unit at a dynamic Beverages and Foods company with a global footprint across Peru, Dominican Republic, USA, Guatemala, Brazil, and Haiti, I spearhead strategic initiatives to drive growth and market expansion. Leveraging my industry expertise, I identify emerging trends and capitalize on new market opportunities.

Jun 2023 - Present

Cmo - Marketing Director Gloria

Lima, Perú

Leading Gloria's business & marketing strategy and innovation pipeline with full P&L accountability. Responsible for the creation of the new Marketing Department, to step up marketing capabilities in the company focused on innovation and digital transformation. Also leading the Center of Excellence of Marketing for the company, which includes several.

Mar 2022 - May 2023

Managing Director - Marketing Coe

Lima, Perú

Creation of the Regional Marketing Center of Excellence in Alicorp, leading a set of diverse areas to the next level of value creation, enabling the marketing teams with powerful insights and competitive intelligence, enhanced consumer experiences and state of art digital tools. Leading a new team of 45+ professionals of multifunctional areas with specific.

Sep 2021 - Jan 2022

Managing Director - Foods Business Unit

Departamento De Lima, Perú

Led the business, marketing and trade marketing strategy, innovation funnel and a multifunctional team of +50 professionals for the Foods Business Unit in Peru with +$500 million in annual sales. Responsible for the growth and profitability of 19 categories and +50brands, the integration of ADM Oil Business to Alicorp, the rebranding process of an iconic.

Sep 2019 - Sep 2021

Managing Director - Head Of Global Alimentos

Departamento De Lima, Perú

In charge of Global Alimentos, an Alicorp subsidiary with sales of +$35 Millions, with presence in Peru, Bolivia, Ecuador and Panama. Led a team of +100 collaborators in Marketing, Trade Marketing, Sales, Finance, Supply Chain and Human Resources areas.Led the international expansion strategy of the Business and the integration to Alicorp, while delivering.

Feb 2019 - Sep 2019

Business Director - Head Of Global Alimentos

Departamento De Lima, Perú

Led Global Alimentos, an Alicorp subsidiary with sales of +$26 Millions and a team of +100 collaborators in Marketing, Trade Marketing, Sales, Finance, Supply Chain and Human Resources areas. I led the transition of Global to a corporate way of working, while improving the profitability trough revenue generating and cost saving initiatives. By the end of.

Feb 2018 - Feb 2019

Marketing Director - Home And Personal Care

Lima, Perú

Led the business and marketing strategy for the Home and Personal Care Division with annual sales of +$250 millions and a team of 15 marketing professionals. I led the repositioning of iconic laundry brands Bolivar, Opal and Marsella, achieving record market shares and margins, i turned around the fabric softener business and launched the Stain Removers.

Nov 2014 - Feb 2018

Marketing Manager - Home Care Division

Perú

In charge of the Home Care Division, reporting directly to the VP of Marketing.Led Home Care's expansion strategy, reversed the Laundry Soaps business through cost and price savings initiatives while maintaining our market share, reversed a declining brand (Opal) through repositioning, and developed a robust innovation funnel for Bolívar.I also redefined.

Nov 2013 - Nov 2014

Marketing Manager - Laundry Detergents

Perú

Led the marketing strategy of iconic laundry brands Bolivar, Opal, Marsella and Trome with outstanding financial and brand results.I challenged the innovation strategy and redefined the way of working for the category, while implementing cost saving initiatives and new pricing strategies across our portfolio, consistently delivering double digit growth and.

Oct 2012 - Nov 2013

Marketing Manager - Skin Cleansing & Skin Care

Chile

Led the business and brand strategy, the funnel innovation and communication plan for the Skin Cleansing and Skin Care Division with iconic brands Dove, Pond's, Le Sancy, Axe and Lux with sales of +$60 Millions. I led the integration of the Alberto Culver Brands to our portfolio and the launch of a new promotional platform for the personal care division. I.

Mar 2012 - Oct 2012

Marketing Manager - Ice Cream & Savoury

Chile

I was in charge of the business and marketing strategy for the Ice Cream and Savoury categories with iconic brands Bresler, Magnum, Cornetto, Fruttare, Knorr and Malloa, with annual sales of +$60 Millions.I turned around the Ice Cream business, achieving record results in only 10 months. I led a deep redesign of the business model, changing our supply.

Feb 2011 - Mar 2012

Brand Manager - Foods, Skin Care & Household Care

Perú

Aug 2009 - Feb 2011

Customer Marketing Manager - Foods

Perú

May 2008 - Aug 2009

Customer Marketing Manager - Foods

Bolivia

Apr 2006 - May 2008

Head Trade Marketing - Home & Personal Care

Bolivia

Jul 2004 - Apr 2006
Team & coworkers

Colleagues at Industrias San Miguel

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6 education records

Vanessa Montero education

FAQ

Frequently asked questions about Vanessa Montero

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What company does Vanessa Montero work for?

Vanessa Montero works for Industrias San Miguel.

What is Vanessa Montero's role at Industrias San Miguel?

Vanessa Montero is listed as Business Managing Director | CMO | General Manager | Innovation & Digital Transformation | Transforming CPG Brands across Latam | Proven Track Record in Leading Companies such as Unilever, Alicorp, Gloria and ISM. at Industrias San Miguel.

Where is Vanessa Montero based?

Vanessa Montero is based in Peru, Peru, Peru while working with Industrias San Miguel.

What companies has Vanessa Montero worked for?

Vanessa Montero has worked for Industrias San Miguel, Gloria, Alicorp, and Unilever.

Who are Vanessa Montero's colleagues at Industrias San Miguel?

Vanessa Montero's colleagues at Industrias San Miguel include Efrain Quina, Christian Ramirez, Yorbi Iciano Peralta, Ramon Perez, and Elizabeth Luzon.

How can I contact Vanessa Montero?

You can use AeroLeads to view verified contact signals for Vanessa Montero at Industrias San Miguel, including work email, phone, and LinkedIn data when available.

What schools did Vanessa Montero attend?

Vanessa Montero holds Strategy from Harvard Business School.

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