Vanessa Perrin Email & Phone Number

Puteaux, Île-De-France, France

Lors de ma propre intervention en 2017, je découvre le manque d'information et d'accompagnement des patients de la chirurgie maxillo-faciale. Ma propre expérience de ce traitement ortho-chirurgical ainsi que des centaines d'échanges avec d'autres patients me poussent à créer La Bimax Box en 2018. La Bimax Box est une expérience en 3 volets qui comprend un groupe d'échange et de soutien sur Facebook, un blog dédié à la chirurgie maxillo-faciale et au traitement ortho-chirurgical et une gamme de kits post-opératoires pour la chirurgie orthognatique.

Région De Paris, France

- Growth of digital audience by developing innovative marketing campaigns through digital channels- Creating engaging content marketing across clients'​ digital properties- Planning of various digital display, particularly in social, email and push- Measurement and reporting performance of all digital marketing campaigns, and assessment against goals (ROI and KPIs) - Brainstorming campaign ideas to elevate brand/product/service awareness and drive sales; partnering with agencies to develop briefs and guide the strategic framework of a campaign’s digital activation.

Paris Area, France

• Defined the marketing strategy linked to the company’s image, customer acquisition and retention in France, the UK and the US. • Implemented on and offline projects: special event planning, media planning, retro-planning of the marketing operations. • Strategy development. • Competition benchmarking. Market analysis. • Created editorial marketing and PR content to ensure the company’s visibility online / Community Management (social networks, blogs…).

Greater Atlanta Area

• Re-positioned this 20-year old law firm by developing a marketing strategy, paying close attention to the firm’s communication with its three main target audiences. • Established an online presence and managed daily online conversations, customer inquiries and questions. Implemented social media (Facebook, LinkedIn) and SEO/SEM campaigns. Created and managed a social/digital calendar for the firm. • Managed the re-design of the website and its overall content and message. Conceptualized the firm’s image through the redesign of a logo, business card, letterhead, flyer and banner.• Identified print and on-line advertising opportunities, created ad copy and supervised design. Secured speaking engagements and identified writing opportunities for the firm’s partner, in order to build new relationships in the aging and elder care field. • Managed lead generation programs and led development efforts including trade shows, conferences and networking events attendance. Represented the firm at public events and in the press/media. • Managed a team of two.

Greater Atlanta Area

• Developed and successfully implemented a re-branding campaign (From “Joel Restaurant” to “Joel Brasserie”) in under 60 days, while managing relationships with the PR firm, design agency, local media and staff. • Strengthened the brand/restaurant’s image through online community management. Utilized social media strategies, email marketing and devised strategic partnerships to help build brand awareness in the community. • Special event planning• Supervised one assistant** Increased Main and Private dining sales by 20% in the first 6 months** Negotiated and leveraged ad buys with the constraint of a decreased ad budget by 40%.

Greater Atlanta Area

• Opened the US Subsidiary of this French organization, along with the Sales Manager (in under 12 months) to include: Selection of an E.R.P system, an external distribution center and a third party logistics center to integrate properly with the Maped business model. • Forecasted the needs of US and Canadian customers to then appropriately place orders with plants in Asia. Administered inventories for both Maped USA and Maped Canada. • Managed the shipping process from the Asian manufacturer to the US and Canadian distribution centers and to the customers’ warehouses. • Negotiated with third party logistics center to ensure maximization of containers.• Organized and attended trade shows** Managed 10 domestic and Canadian key accounts ($1.2M) (Target, Staples, Office Depot Canada)

Greater Atlanta Area

• Participated in the opening of the Atlanta office of this national talent agency. • Designed high-impact marketing collateral: flyers, e-newsletters and print ads for local publications. • Maintained the company website and assisted with its creation. • Generated press opportunities via punctual PR actions. • Orchestrated the company’s presence at conventions. **Trained and managed 3 interns

Greater Atlanta Area

• Conducted market research and integrated data for lead generation for the “Cement” line of business• Recommended changes to the product development department based on market research and statistical analysis.

Greater Atlanta Area

Negotiated shipping and financing terms with couture designers in Europe (Jean-Paul Gaultier, Miu Miu, Dries Van Noten...)

Bachelor, Business Administration; International Business; Marketing

Prep. Bachelor, International Business

Baccalaureat, Litterature & Languages