Vanessa Rahn, Wset 3 Email & Phone Number

Napa, California, United States

• Oversee a diverse portfolio of both domestic and imported brands, driving strategic initiatives for growth.• Analyze brand performance monthly using various data sources to inform decision-making and optimize strategies.• Develop and execute comprehensive annual brand plans, encompassing sales and marketing initiatives, budget allocation, and creation of POS, educational, and creative materials.• Manage Advertising and Promotion (A&P) budgets to maximize ROI and brand visibility.• Craft and deliver engaging brand presentations to sales teams, senior management, and trade partners, ensuring alignment with overall business objectives.

Napa, Ca

Napa, Ca

• Support the Italian and French portfolio by working directly with the Portfolio Directors and producers.• Cultivate strong relationships with sales, marketing, and suppliers through continuous and effective communication.• Arrange travel and manage budgets for two annual Italian educational trips, and Vinitaly. • Create monthly PowerPoint YTD depletion reports for various brands that include top line snapshots, SKU level data and on/off premise account data from Diver.• Assist Portfolio Directors with creating sell sheets, press sheets and slides for marketing annual PowerPoint decks.• Manage market work calendar and travel itineraries for all Italian and French producers visiting various U.S. markets.• Coordinate visits to Italian and French properties for select trade guests.• Implemented and continue to oversee the Wilson Daniels POS/POD sites and budget. • Pull and analyze IRI data for quarterly reports focusing on category trends (sauvignon banc, French rosé, California pinot noir, California cabernet sauvignon, Spanish tempranillo and albariño).• Assist in the development of branded virtual tasting kits.• Communicate with outside vendors to obtain MOQs and quotes.• Facilitate the monthly newsletter communication to entire organization via Constant Contact.• Serve as project manager liaison between Creative Services and Brand Management using the Wrike project management platform

Gardena, Ca

* Managed accounts in designated territories of California and the Midwest * Managed high volume orders in the range of $8,000 - $40,000 from various industries such as tactical and surf* Assisted in designing and executing booth setup for the L.A. Textile Trade Show* Showed at the L.A. Textile Trade Show biannually to meet with existing clients and obtain newcustomers* Created proper international shipping documentation for import and export of goods* Assisted with inventory management for weekly transfers from East Coast to West Coast warehouses* Entered and processed orders via Datatex* Trained onboarding employees on data entry tasks * Obtained a versatile knowledge of nylon and polyester textiles for active wear (i.e. board shorts)