Lead the global internal communications strategy and team (of three), managing our global editorial calendar and all employee communications from large change communications to everyday employee engagement activitiesProvide strategic direction to senior leaders, coaching on messaging and ghostwriting on their behalfPlan monthly Town Halls to engage and inform staffWork with stakeholders from all areas of the business to create a coordinated employee communications experienceCreated and implemented internal brand guidelines and processesCreate monthly newsletters, digital signage, video scripts, speaking notes, emails and internal social eventsModerate our internal Google Chat spaces to engage employeesManage the Corporate Social Responsibility program, Geotab Cares, finding ways that we can make a difference in communities around the worldManage the corporate awards program, applying to dozens of industry awards Oversee the @InsideGeotab social media channels and blog, showcasing what it’s like to work at Geotab to support employee engagement and talent acquisition

Created content to share on external channels including web stories, tweets and Instagram posts ranging from basic science to human interest storiesProactively pitched to relevant media outlets to tell SickKids' storiesDeveloped relationships with internal stakeholders and media contacts Prepared key messages, speaking points and speeches for various internal stakeholdersPrepared statements to respond to media requestsPerformed on-call duties, including issues management, as part of on-call schedule rotation

Communications lead for the largest transformational project to date at SickKids, the implementation of a new health information system, Epic, that directly impacted over 7,000 employeesUsed creative communications approaches to engage, inform and excite employeesTook complex issues/processes and communicated to targeted audiences using their language, interests and communication channel preferenceDeveloped strong relationships with senior leaders, staff throughout the hospital and external stakeholdersCreated content in short timelines to maintain transparency with staff, including:Curated an internal newsletter that increased in frequency, culminating in a daily newsletter for 30 daysRecorded and edited short videos of staff to showcase ambassadors and their good news storiesCreated content for a variety of internal publications and presentationsShowcased externally the work we do at SickKids through posting on social media, writing web stories and pitching articles for industry publicationsDeveloped communications for patients and families to educate and improve their experiencePerform on-call duties as part of on-call schedule rotation

Completed an internal communications audit to better coordinate, develop and execute communications to staffDeveloped internal communications strategies and tactics to effectively engage and educate employeesCoordinated and executed internal communications messaging for our front office staffCreated and curated content for our corporate news channelsResearched innovative new ways to engage and inform employees

Managed our social bilingual corporate intranet, powered by ThoughtFarmerLed efforts to create and maintain an easy to use site navigationLooked for trends in intranet statistics to guide future strategic decisionsConducted regular content clean-ups to ensure content stayed fresh, relevant and up-to-dateCreated and executed strategic internal communication and change management plans Created and curated content to ensure there is a mix of cross-enterprise communications and informationLooked for gaps in information and worked with subject matter experts to fill voidsCreated opportunities for collaboration to ensure cross-functional connections

[Worked in Barcelona for three months, then continued to work remotely from Ottawa]Introduced social media to a small health and wellness centre to broaden their network and enhance sales Worked on the research, design and marketing of an iPhone app, called Face Pilates, including building a websiteAssisted in the editing and conversion of a detox guide to sell as an e-bookCreated and curated content and monitored engagement on all online platforms

Tracked customer statistics through data analysis to determine future marketing strategiesUsed SalesForce to manage campaigns, leads and reportsResearched and created mobile forms to be used by our customersEdited short testimonial videos from footage from our clients to feature on our website and YouTube

[Foreign Affairs and International Trade Canada]Uploaded text content and edited existing web pages that were used to allow students to complete scholarship applications onlineOptimized websites through SEO by adding common keywords determined by web analyticsCorrected existing webpages in a short deadline to adhere to web content accessibility guidelines that were newly required by the Government of Canada (WCAG compliance) Tracked web statistics to create reports for use by upper management for strategic purposes and published internally on the Intranet to share with other divisionsRestructured online application forms to create uniformity, simplicity and efficiency for the applicant

Posted content (photos, videos and text) daily to the Prime Minister's website and social media channelsUsed Google Analytics to produce internal web statistic reports to better understand user demographics Wrote content for small online featuresCreated a detailed procedures document with corresponding videos that outlined step-by-step procedures for web posting that effectively led new employees to use the systemResized, cropped and adjusted colour of images in Photoshop for web use

Tested new software updates prior to company-wide release and performed change impact assessments by engaging with affected staffDetermined the scope of change and prepared training for affected employeesWrote and recorded training presentations that took users through the new functionality of the software system, that led to a smooth transition upon update release