VRM Digital, founded by Vanessa Rojas Mitani, is dedicated to empowering small and medium-sized businesses in the apparel, home, and wellness sectors. With over 12 years of e-commerce and digital marketing experience at founder-focused brands, Vanessa leverages her expertise to help businesses effectively reach Gen X and Gen Y professionals, as well as the Asian affinity audience. At VRM Digital, you receive personalized services tailored to your needs, along with the expertise to help you anticipate your future requirements. From website launches and new product introductions to creative refreshes and full-funnel marketing strategies, Vanessa approaches each project as a partnership focused on achieving your goals. While a one-woman army is sometimes all a client might need, VRM Digital also has a network of developers and creative teams available for additional support.VRM Digital is for: Founders looking to launch their website or ecommerce with a design that represents their vision and puts in place a best-in-class user experience without having to pay an arm and a leg.Small and medium sized retail business with a millennial professional and/or Asian affinity audience seeking to build a digital strategy that drives revenue. Individuals or brands who emphasize storytelling and need a creative refresh or are launching a new product.For these clients, VRM Digital offers:* Powerful, intelligent customer feedback programs and analysis* Strategic, efficient creative development and marketing plans* Thoughtful, stress-free Squarespace & Shopify web design

Shaped marketing strategy for the US e-commerce business, leading a team in executing integrated programs across paid media, affiliate marketing, organic social, and brand partnerships. Partnered with Paid Media team on Facebook marketing strategy, including content creation, testing, and measurement processes to optimize ad spend. Led social media activations & US strategy for the Tokyo 2020 Olympics and brand ambassador program with US Ski & Snowboard team. Drove additional sales increase and ad spend efficiency by launching new affiliate marketing program.

Promoted to improve sales & marketing initiatives as the brand transitioned solely to DTC and cut budgets. Hired & managed new ecom & digital marketing agencies, developed KPIs, defined strategies, while ensuring paid channels were within spend projections and improving ROMS.Highlight*Launched reviews & surveys using CRM, Yotpo, Delighted, and Hotjar to gain customer insights and improve brand identity, messaging, and UX/UI. Reduced sales return rate by 4pp, and customer satisfaction (NPS score increased 55 points) in 2 years.

Hired by the Japan-based, multinational bedding brand as the first digital and e-commerce specialist in the US to lead ecom and advertising initiatives. Project managed website design and re-platforming from BigCommerce to ShopifyPlus and Rio 2016 Olympic sponsorship, resulting in record social amplification, sales, and web traffic. Highlights*Day-to-day agency management to launch digital content & website re-platform, utilizing a $2M budget for Team USA Sponsorship activation. *Lead Q3 print & digital media buys, social media and content creation using Olympic & Paralympic ambassadors Ryan Lochte, Meryl Davis & Charlie White, and Jessica Long to support Team USA Sponsorship.

Clients: Judith Leiber, Adrienne Vittadini, Taryn Rose, Angelica Flowers and Events, Debra Torres Casual Shirts, Smile Smart.

Projects/Clients: Schick, Clubplanet.com, Adirondack Council, TVI Actors Studio, Organic Spread, and Minnie Rose.