Serving up the best user experiences.

Connecting brands to consumers through the magic of data-informed empathy.Industries: Technology, FMCG, Government, EducationMarkets: SEA, China, Europe

• Designed ecommerce experiences and interfaces optimised for acquisition and conversion.• Built omni-channel sales ecosystems to improve first purchase experience and retention.• Spearheaded Facebook and Google campaigns in Asian consumer markets (SG, MY, HK).• Conducted research and A/B tests to develop data-backed media plans.

Plant Hero is a startup with a kill-proof method to growing strong, healthy plants. The Kickstarter campaign was 320% overfunded by over 400 backers.Brand Strategy & Campaign Execution• Designed Plant Hero's brand strategy and value proposition.• Managed the Kickstarter campaign's creative and media execution.Product Strategy & Design• Worked with the founder and product designer to iterate through consumer feedback.• Designed the fulfilment box with a focus on safe delivery and fun assembly experience.

AMOT is a start-up that crafts customisable and transformable time pieces. Our Kickstarter campaign was overfunded by 120% in 24 hours and was featured on 9 international media outlets.Brand Strategy & Campaign Execution• Crafted the brand story and value proposition.• Spearheaded the Kickstarter campaign, creative and media execution.• Secured media and business partnerships to promote AMOT.Product Strategy & Design• Worked with our product designer to prototype and iterate through consumer feedback.• Worked with our developer to build an interactive site for watch customisation.

• Performed quantitative market, financial and sales deep-dives, with a focus on uncovering growth opportunities and business challenges that are aligned with PwC's advisory solutions.• Prepared GTM strategies, sales & pipeline reports, and prospected leads.• Worked cross-functionally with the marketing and product teams to execute GTM strategies.