Vanessa Torres Email & Phone Number

Miami, Florida

Creative marketing manager for a dynamic and innovative airport concessionaire, combining first-class service, a broad and unique variety of products, and trend-setting store designs to deliver airport travelers a truly unmatched shopping experience.Marketing lead pursuing strategic opportunities in collaboration with senior management team in the airport concessionaire travel retail business sector. Developing collaborations with products, new markets, targeted audiences. Creation business opportunities while delivering memorable customer experiences and forming new business models to generate incremental sales.• Management of RFP proposal process to obtain new business contract opportunities within the airport concessionaire sector. Ensure responses to RFP are best-in-class and accurately present unique product capabilities that are consistent with positioning and brand guidelines. Channel across all departments and platforms to gather, research and Identify opportunities to stand out from competitors using extensive design knowledge and thinking outside of the box.• Market Traction by analyzing the global travel retail market and incorporating technology and ideas that reignite targeted audiences through the use of “Instagram worthy” moments, ultimately increasing foot traffic.• Asset management of internal file structure and of external business partners of seasonal campaign assets, coop opportunities, measurements and marketing directives. Creating a systematic approach of visibility and processes that friendly across all departments.

Doral, Fl 33166

Role elevated with global operator of luxury retail boutiques on cruise ships to direct development and execution of creative vision of end-to-end environmental retail marketing strategies for new store builds and renovations from inception through completion. Drive collaboration with cruise line partners, vendors, store planning teams, visual merchandising, advertising agency, and others to build alignment with cruise line and product brand guidelines on all marketing efforts including, request for proposals, environmental design, signage, package design, storytelling, catalogs and seasonal campaigns. • Vendor acquisition, partnered with brand holders on comprehensive marketing programs, delivering standard-compliant hands-on creative for Carnival, Royal Caribbean, Norwegian, Holland America, Tag Heuer, Invicta, Hennessy, Grey Goose, Benefit Cosmetics and others.• Delivered brand development for 10+ Ship launch/renovations annually with average budget of 120K+. Provided leadership on RFPs, renderings, and all other creative elements and customer touchpoints.• Built high performing, cohesive creative team through active leadership. Leveraged collaborative coaching and mentoring approach on execution of project planning, creative vision, and the installation process.

Miami, Fl

Led conceptualization and delivery of diverse marketing materials for advertising agency. Partnered with Account Director(s) to cater to viariety of clientel for vision via creation of marketing campaigns with primary focus on social advertising, television commercials storyboards, info-graphics, direct mail and other elements and assets.• Developed end-to-end creative for Preferred Health Care Partners, Esserman Nissan, portfolio of restaurants and special event sponsered events. • Ensured full compliance with Centers for Medicare (CMS) regulation on healthcare ads.

Doral, Fl 33178

Directed brand marketing strategy for popular club/restaurant in downtown Miami. Oversaw all aspects of omnichannel creative vision and marketing execution, including advertising campaigns, billboards, websites, menus, special events, and social media and digital platforms. Managed team of 3 Graphic Designers and 1 Web Designer.• Successfully positioned club as highly influential Miami entertainment venue with regional brand recognition. Created brand standards, and managed design of creative assets throughout facility.• Created all marketing for launch and opening, including invitations, menus, and other creative elements. Secured broad media coverage across variety of platforms.• Managed integrated media appearance on E! Network program “Keeping up with the Kardashian.” Collaborated with public relations firm, network executives, and various celebrity guest and appearances.

Medley, Fl

Created all creative elements for $4M cosmeceutical products CPG firm. Created packaging, labels, direct mail, catalogs, website, photography, and managed corporate website design and retail shop marketing. • Ensured compliance with FDA regulations.• Optimized photography asset inventory and retouching.• General office duties such as purchasing

Bachelor Of Arts (B.A.), Marketing / Graphic Design

High School Diploma, B

Activities and Societies: President of Student Government