Led the charge on strategic and tactical endeavours to drive partner channel growth within the Australian market, focused on nurturing relationships and developing marketing campaigns through targeted professional associations and existing customers within Employment Hero's partner network. Created Go-To-Market campaigns aimed at specific verticals to support sales goals, increase market share and foster substantial growth in opportunity and revenue. As a pioneer of this initiative in its pilot… Show more Led the charge on strategic and tactical endeavours to drive partner channel growth within the Australian market, focused on nurturing relationships and developing marketing campaigns through targeted professional associations and existing customers within Employment Hero's partner network. Created Go-To-Market campaigns aimed at specific verticals to support sales goals, increase market share and foster substantial growth in opportunity and revenue. As a pioneer of this initiative in its pilot phase, I spearheaded efforts to engage various stakeholders and refine CRM, marketing, and sales operations processes, laying the groundwork for expansion across multiple regions. Show less

Directed, developed and implemented strategic plans to expand Employment Hero's partner channel presence and influence in the UK market. I worked with internal teams and both internal and external stakeholders to launch campaigns via various channels aimed at enhancing brand visibility, fostering lead generation, nurturing prospects, and ultimately propelling business growth.

Rebranded to Employment Hero

Supported marketing strategy by crafting, refining, and overseeing digital campaigns (such as social media, paid advertising, inbound marketing, content marketing, EDMs, blogs, website, and webinars/events) and nurturing campaigns aimed at boosting brand visibility and lead generation across the APAC region. Led marketing budgets and activities to maximise return on investment, working closely with stakeholders such as decision-makers, partners, international marketing teams, speakers, sales… Show more Supported marketing strategy by crafting, refining, and overseeing digital campaigns (such as social media, paid advertising, inbound marketing, content marketing, EDMs, blogs, website, and webinars/events) and nurturing campaigns aimed at boosting brand visibility and lead generation across the APAC region. Led marketing budgets and activities to maximise return on investment, working closely with stakeholders such as decision-makers, partners, international marketing teams, speakers, sales representatives, and product teams. Show less

Champion for delivering nurture, promotional and engagement campaigns to drive ecommerce revenue and growth across APAC, EMEA and America regions.

I strategised, executed, and tracked online and offline campaigns across Australia and New Zealand, aiming to enhance membership engagement with core offerings like thought leadership, training, and events.

Coordinated, implemented, and oversaw both online and offline initiatives tailored specifically for fund managers and investors. This involved researching and integrating common keywords into our CMS to enhance SEO, creating personas to support our content marketing strategy, designing graphics and marketing materials, organising local events, and crafting email campaigns to sustain client engagement.

Created content and oversaw the management of client social media profiles to enhance online presence and foster engagement.