Vanessa Lima Email & Phone Number

Odessa, Fl, Us

United States

Collaborating with Senior Management to provide comprehensive reports on financial resources, ensuring accurate tracking and oversight. Responsible for selecting and hiring qualified professionals, ensuring that services are performed according to the specific requirements of each project.Analyzing financial performance metrics to identify trends and provide actionable insights for strategic decision-making. Establishing and maintaining relationships with key stakeholders, including suppliers and clients, to negotiate favorable contract terms and optimize results. Developing and implementing marketing actions and procedures to improve sales efficiency and brand promotion.Coordinating with advertising suppliers to align strategies with brooder business goals and objectives.

Vinhedo, São Paulo, Brasil

Identify and implement metrics to optimize performance with suppliers. Coordinate the monitoring of indicators (KPIs) to evaluate the effectiveness and service of the Dealer Network.Participate in a multifunctional team to align information from other areas of the company. Diagnose operational problems and develop strategies to optimize internal processes.Major Accomplishments: In 2015, we organized the first Workshop for around two hundred Volkswagen brand suppliers at the Anchieta unit, with the participation of the After-Sales area board, where we showed the importance of a supply chain flow for customer satisfaction, and we had an important alignment in communication and development throughout the country.

São Bernardo Do Campo, São Paulo, Brasil

Conducted market analysis within the dealer network to improvement on service quality and customer satisfaction. Monitored the loyalty index, assessed customer retention, and identified trends for future actions. Acted as the key user of the Autoservice System(BI), managed the marketing database used for various customer satisfaction research initiatives. Analyzed labor rates and client evasion rates to assess cost efficiency and service quality. Reported the evolution of key performance indexes to the board, including disclosures to VW Germany, ensuring transparent communication of progress. Supported the Services Marketing department in analyzing, and implementing new projects across the dealer network to drive growth and efficiency. Participated in market research, analyzed customer profiles, and identified opportunities to enhance the brand and improve customer loyalty through targeted marketing strategies.-Managed after-sales operations for over 11 years, cultivating strong relationships with dealerships and software vendors while designing and implementing a comprehensive Business Intelligence solution. Developed a Data Warehouse and analytical cubes to integrate and consolidate Sales and Service data, leveraging MS BI solutions and .NET development for enhanced reporting and decision-making; -Served as a featured speaker at annual dealer events across Brazil, engaging over 1,000 participants to drive customer loyalty and increase sales of parts and services, contributing to expanded market share; -Developed customer loyalty indicators using marketing database analytics, enabling the creation of targeted marketing campaigns that significantly improved post-sales customer satisfaction; -Recognized with numerous awards and accolades for successfully overcoming challenges and delivering exceptional results, advancing steadily within the company.

São Bernardo Do Campo, São Paulo, Brasil

Acted as Finance Controller for the Sales and Marketing department, participating in budget negotiations, monitoring overhead costs, and managing various expenses across regional sales offices nationwide. Identified and implemented improvement opportunities to optimize financial performance within the regional sales offices. Oversaw payment control processes for service providers, ensuring timely and accurate financial transactions. Managed financial control for the Miami Office, analyzing agent fees and assessing the viability of export operations versus fixed volume commitments. Major Accomplishments: In 2004, collaborated with the Vice President of Sales & Marketing to implement a significant cost reduction initiative, successfully eliminating R $ 9.2 million in fixed costs.

Diadema, São Paulo, Brasil

Acted in the After Sales as customer support, performing studies to identify new opportunities of business and planning of the sales demand. Participated in events for the customers in the factory.

Master Of Business Administration - Mba, Marketing Management

MASTER’S DEGREE IN MARKETING MANAGEMENT

Bachelor Of Business Administration (B.B.A.), Business Administration

BACHELOR’S DEGREE IN ADMINISTRATION