Lead the mobile game operation team to adapt Chinese games to overseas markets

Lead the mobile game publishing department in Chengdu Morefun Online. Focus on publishing and monetizing high-quality games in various areas including Chinese mainland,, SEA, North America etc. Duties:A. Build the publishing team, hiring over 25 staff, and managing 20 staff currently. B. Make the proper decisions on both user acquisition and monetization strategy, aiming at making maximum value from each title C. Build co-working with several internal and oversea advertising providers. D. Act as business interface in importing DANAOSANGUO's SEA countries publishing co-working to Morefun E. Do competitor research regularly, to make sure we are moving to the right direction.

Duties on global released projects:A. Performance analysis – Find the existed issues via data analysis, and provide solutions.B. Send the post mortem report to the team members when there is significant events, like first release, update or being featured. To help us act fast when any issues occurred.C. List the data that need to be tracked, to build the tracking system.D. Make planning on promos and events. Co-work with support teams and make sure events are well performed.E. Work with BPMs located in other studios on improving the performance as well as user experience of the games released in China.F. Follow up closely the trend of the mobile game market. Play and gather data of the top grossing games. Learn their best practices on retention and monetization. Try to use them in our games.G. Make the use of global resource to understand the different markets.Major WW projects that I joined:My little pony, The Amazing Spiderman 2, Order & Chaos Duel, Hero of Order & Chaos, Order & Chaos Online, Dungeon GemsDuties on the Chinese Android localization projects. A. Analysis the data difference between China and other regions. Provide data support to make the localization strategy,. B. Adapt the monetization features to make it suit Chinese players’behaviors' better.C. Decide the IAP prices, And design the Chinese style monetization features,, like 1st purchase reward, monthly card, VIP system etc. D. Follow up the update plan and current status of creation team. Make our own update plan based on this.. E. Share the best practice we’ve got on the Chinese version, and push creation team to implement the similar systems to boost the performance on iOS as well. F. Keep following the trend of the Android market. Do research on competitors periodically. Chinese Android localization projects that I joined.Despicable me - Minion rush, Ice Age Adventure, Spiderman Ultimate power, Asphalt 8, Dragon Mania, Dungeon Hunter 5, Brother in Arms 3, Siegefall etc.

1. Indonesian web games operation..Projects: Three Kingdoms Online II, Liga Soccer, Tale of new GokongDuration: 2012/12-2013/4Project PerformanceThe Indonesian web game platform was launched in Dec 2012. After a season’s operation, it gained 850k users in total. Each single game made 200k dollars. In the late Mar 2013, the platform ranked in 35 (ID), 2799 (Global) on Alexa.My dutiesA) Work with related dept. to build new platform, and launch games.B).Manage the preparations before the game released, including localization, QA, official website, forum and FB fan page. .C) Make operation planning, aim at improving DAU, PAU and revenue, and release content in a proper rhythm. D).Work on improving brand awareness with market team. E) Do competitors research regularly.2. European web games operationProject::Dragon Born (MMOARPG), the German and Russian versionDuration: 2012/4-2013/4Project Performance: Launched in May 2012, manage to gain 200k users and $500k revenue.My dutiesA) Make localization strategy to satisfy the local players’ needs.B) Build the official website, forum, FB & VK fan page.C) Run proper promo/event to improve the KPIs. , D) Plan version update, features evolution, and sever merge schedule3. Operation supportProject: All European and American projects.Duration: May 2010 ~ Dec 2012My dutiesA) Lead to build the official website. Make the structure design, review the design and test the function. B) Event support. Be the interface between tech and operation team,Suggest on event/promo plan. Make sure events perform wellC) Forum construction and managementD) SEO: Optimize keywords, article content, internal and external linksE) Help CC team to solve payment issues asap. Personal performanceA) Finish the preparation for 10+ new games.B) Provide event support for the whole Oversea Dept.C) Help on new server releasing and new game releasing by designing 100+ welcome screensD) Help on building new language platforms.