Vanita Gupta Email & Phone Number

Atlanta, GA, US

Greater Atlanta Area

Member of the staff leadership team consisting of 7 executives who report to the Chief of Staff/EVP. Lead team of 10 direct reports.Oversee all organization marketing and communications including:o Website Managemento Email Marketingo Social Mediao Graphic Designo 365 year-round Appo Targeted Newsletterso US and International Tradeshowso Conference.

• Manage B2B marketing strategy for Southern US focusing on Enterprise, Strategic, Healthcare and SLED accounts.
• Responsible for annual marketing budget supporting 15 sales reps across 11 states
• Collaborate with sales, campaign marketing, product marketing, external vendors and channel to develop and execute workable marketing plans
• Field marketing daily focus includes: o Vertical marketing (healthcare and financial segmentation marketing) o Webinars, email campaigns, national product launches o End user commercial and SLED tradeshows and events o.

• Manage B2C strategic marketing and $1 MM budget for India, Pakistan, Bangladesh, Philippines and Sri Lanka
• Consistently hitting the target of customer and sales growth of 10% month over month
• Manage daily relationships between web agency, ad agency, and all media partners globally
• Serve as spokeswoman/face-of-the-company and public relations representative for all TV, radio, and print media across the US targeting the South Asian market

• Field Marketing Manager – Southwest Region
• Drove field marketing programs for the Southwest Region, including Texas, NM and AZ yielding $3.67 million in sales for 2008
• Partnered with Business Development Managers for vendor sales meetings to dually develop sales pitch and marketing strategy to secure long term contracts
• Core marketing efforts include facilitating annual tradeshows, all regional events (including seminars, vendor events & customer appreciation events) & chamber affiliations
• Raised brand awareness nationwide and served as the internal and external communicator to ultimately increase field sales
• Launched rollout of employee recognition programs and all sales direct marketing programs

• Senior Marketing Manager II -Insurance Division
• Supervised team of 6 employees and managed $3 million dollar annual marketing budget
• Led projects involving direct mail, POS materials, special events and vendor management

• Marketing Account Manager
• Managed B2B client relationships for multi-million dollar aerospace accounts
• Used SAP system to manage and grow account base

Non Profit

• Marketing Services Manager
• Liaison between all departments of non-profit and marketing team to ensure the entire organization was abreast on projects/timelines and implementation
• Managed multiple nation-wide trade shows with the budget, logistics & creative requirements
• Fostered relationships with all outside vendors and had direct supervisory responsibility for marketing assistant