Associate Senior Designer
Current- Was involved in the redesign of a cryptocurrency platform, by revamping existing designs and spearheading the platform rebuild with modern design principles.- Conducted user research, developed user flows, wireframes, and visual designs, resulting in increased user satisfaction and engagement.- Delivered 10+ modules through comprehensive user research and design processes contributing to the evolution of the design library.- Rebuilt design systems for light and dark themes using Figma, significantly reducing inconsistencies.- Maintained 15+ design system documents, enhancing documentation accuracy.- Streamlined the KYC process, reducing user journey time by 2 minutes and increasing completion rates.- Played an important part in contract extensions, directly contributing to revenue growth.- Facilitated client and developer discussions to ensure alignment and project success.- Transitioned from task execution to overseeing team members, mentoring junior designers, and ensuring high-quality output.
