Digital Media Solutions acquired W4 LLC in July of 2018.https://www.prnewswire.com/news-releases/digital-media-solutions-acquires-digital-performance-advertising-network-w4-300682654.html

• Monitored and analyzed key media buy metrics, quality, and campaign performance• Created and managed campaigns to attract new customers and build engagement with old ones• Lead campaigns for customer acquisition and engagement for clients, thus increasing revenue and boosting relationship through the effective management and growth of strategic alliance partners (ie. Sony Entertainment, Zulily.com, Hallmark, Quest Nutrition, Lenny & Larry’s, DEFY Media, and others)• Prospected, negotiated, developed, and managed strategic partnerships for company with direct Agencies, Advertisers, Networks, and Affiliates for B2C & B2B teams • Translated business goals into digital marketing objectives, creating and communicating marketing targets/campaigns maximizing online lead generation through marketing platform/tools.• Managed and optimized marketing campaigns to yield positive ROI• Crafted and executed marketing initiatives that build brand awareness for success• Identified, developed, and evaluated marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors• Continually monitored and suggested improvements for the usability, content, and conversion points of clients’ websites to support growth objectives across multiple product offerings• A high level of understanding of CPA, CPL, CPI, CPC, LTV, ROI, PPC (Pay Per Call), social media marketing

• Recruited, managed and grew strategic alliance partners to maximize relationships and increase revenue• Negotiated and managed on-line advertising partnerships to increase exposure of affiliate programs• Optimized accounts by effectively recommending campaigns relevant to how affiliates promote, and negotiated payouts for all campaigns in the network• Monitored and reported on affiliate revenues to maximize improvements on ROI• Developed pricing strategies and balanced firm objectives and customer satisfaction• Identified, developed, and evaluated marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors• Formulated, directed, and coordinated marketing activities and policies to promote products and services by working with agencies, advertising and promotion managers• Worked collaboratively with web developers to design and implement an affiliate friendly user interface, which lead to the expansion of the internal affiliate department

-Maximized relationships and increased revenue potential, while managing and growing partnerships through recruitment of new clienteles.-Maintained positive relationships with all affiliates through on-going communication. -Negotiated and managed on-line advertising partnerships to increase exposure of affiliate programs.-Increased revenue opportunities and optimized accounts by effectively recommending campaigns relevant to how affiliates promote, and negotiate payouts for all campaigns in the network.-Monitored and reported on affiliate revenues to maximize improvements on ROI.-Formulated, directed, and coordinated marketing activities and policies to promote products and services, while working with advertising and promotion managers.

• Created and managed affiliate programs for each of Spark Networks' site/properties, which included JDate, American Singles, Date.ca , Date.co.uk, and others• Monitored and coordinated the effort of internal and external project teams by establishing clear responsibilities and expectations with all team members to ensure consistent and thorough execution of plans following signing of partnership agreement• Prepared daily reports and analysis of sell-through, profitability and marketing efforts, competitive product positioning, and performance evaluations• Managed all aspects of product/brand private labels and co-branding to maximize profitability• Researched marketing information to establish marketing plans for target and niche markets• Evaluated the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections• Used sales forecasting and strategic planning to ensure the sale and profitability of products, lines, and services through analyzing business developments and monitoring market trends• Monitored the performances of Spark Network’s sites/properties through SEO and SEM