Leading the GTM of an innovative AdTech product developed in partnership with Meta and Google

Headed a strategic supply building project across the country resulting in partnerships with >250 key accounts for the organisation

Elite Hygiene specializes in the North India distribution of specialty chemicals and personal protective equipment, manufactured by leading brands.• Spearheaded the organization’s foray into channel development of specialty chemicals and innovative sanitization products with the aim of becoming a pre-eminent North India partner for global manufacturers.• Authorized distributor for Chemtex Specialty Limited, Canadian Crystalline Water India Limited, and Kloud; worked closely with… Show more Elite Hygiene specializes in the North India distribution of specialty chemicals and personal protective equipment, manufactured by leading brands.• Spearheaded the organization’s foray into channel development of specialty chemicals and innovative sanitization products with the aim of becoming a pre-eminent North India partner for global manufacturers.• Authorized distributor for Chemtex Specialty Limited, Canadian Crystalline Water India Limited, and Kloud; worked closely with the brands’ senior management to formulate go-to-market strategies in the region.• Won key contracts from prestigious organizations such as Star Dental Centre Pvt. Ltd., Zomato Ltd., The Office of His Holiness The Dalai Lama, CORE Diagnostics Pvt. Ltd., Varuna Integrated Logistics Pvt. Ltd., Indeutsch Industries Pvt. Ltd., RedFox Hotels, Indian Toners and Developers Ltd., etc.• Optimized the supply chain, forecasted demand, and managed inventory of 45 SKUs of personal and surface disinfection, aerial fumigation, anti-microbial coatings, agricultural disinfection, and healthcare facility sanitization products.• Developed a market of ~$500k in one year during Covid-19; on track towards a projection of $2 million in the coming year. Show less

SAAB Foods was a successful operator of Cloud Kitchens specializing in niche North Indian and Pan Asian cuisines; the business was sold at a profit after two years of operations.• Diversified the group’s business into Hospitality by spearheading the launch of multiple cloud kitchens aimed at providing high-quality, specialty cuisines to middle-income customers at affordable prices.• Established the brand identity, planned kitchen layouts, developed menus, analyzed competition… Show more SAAB Foods was a successful operator of Cloud Kitchens specializing in niche North Indian and Pan Asian cuisines; the business was sold at a profit after two years of operations.• Diversified the group’s business into Hospitality by spearheading the launch of multiple cloud kitchens aimed at providing high-quality, specialty cuisines to middle-income customers at affordable prices.• Established the brand identity, planned kitchen layouts, developed menus, analyzed competition, recruited key executives, standardized recipes, managed vendors and defined the operational SOPs.• Negotiated contracts with aggregators such as Zomato, Swiggy, UberEats, and Foodpanda.• Grew the business from a team of 4 to 28, and from a single entity to a hub and spoke model with 4 centers.• Constantly rated amongst the top 5 brands in the region by aggregators based on KPAs such as customer satisfaction, order rejection rate, kitchen preparation times, and participation in pilot programs.• Achieved 275% higher order volumes against projections and 35% higher average order value thancompetitors.• Achieved a monthly turnover of over $50,000 at 22% margin before selling the business for a profit. Show less

• Played various key roles in the organization; overhauled various departments, identified new markets for growth, led the group’s foray into new businesses such as Cloud Kitchens, Food Processing, and Specialty Chemical Distribution.• Expanded the product portfolio; added kids wear and women’s accessories; struck strategic local supply partnerships.• Expanded the company’s footprint to Europe, North America, South America, and Australia, increasing revenue by 32%.

• Implemented a company-wide ERP to digitize production, reducing costs by 7% and production cycle by 3%.• Restructured the organization’s HR policies, established employee feedback, recognition and reward systems, and devised training and development programs, all impacting a workforce of over 325 workers, reducing attrition by 15%.• Established the company’s social and ethical compliance department on SEDEX guidelines providing 100% supply chain visibility to clients, giving… Show more • Implemented a company-wide ERP to digitize production, reducing costs by 7% and production cycle by 3%.• Restructured the organization’s HR policies, established employee feedback, recognition and reward systems, and devised training and development programs, all impacting a workforce of over 325 workers, reducing attrition by 15%.• Established the company’s social and ethical compliance department on SEDEX guidelines providing 100% supply chain visibility to clients, giving our company a competitive edge over other suppliers. Show less

Worked across multiple departments such as production, purchase, sampling, shipping to understand the nuances of the business.

Started in October 2008 as a college time side gig, the venture grew to a team of 12 dedicated freelancers catering to over 150 clients. We provided unique, well-researched, and error-free SEO-compatible content to websites and blogs on various topics.

Worked with the accounts of two major clients, ITC - FMCG and Pepsi Modern Trade Audit program.Brief description of projects: ITC : Extensively worked on the SPIFF (Special Performance Incentive for Field Force) analysis for the FMCG major. This included analysis of country wide promotional campaigns and evaluate the performance that ran for over 5 months (November-March). Formulating data, mapping of sales across months, presentation in charts, analysis of findings and… Show more Worked with the accounts of two major clients, ITC - FMCG and Pepsi Modern Trade Audit program.Brief description of projects: ITC : Extensively worked on the SPIFF (Special Performance Incentive for Field Force) analysis for the FMCG major. This included analysis of country wide promotional campaigns and evaluate the performance that ran for over 5 months (November-March). Formulating data, mapping of sales across months, presentation in charts, analysis of findings and incorporating them for the final presentation to the client were among the few things that I did. I also worked on the Redemptions and RFM (Recency-Frequency-Monetary) analysis, a popular and widely used marketing technique for segmentation of consumers and helps device customized offerings to push sales and performance.Pepsi : Analyzed the performance of the soft drink major versus its major competitors with respect to the keep parameters of the audit program and also worked on the SWOT analysis. Show less

Worked in the marketing department of this digital magazine which was a college start-up.