Varangi V.

Varangi V. Email and Phone Number

Founder and CEO @ Voraco
Pune, MH, IN
Varangi V.'s Location
Pune, Maharashtra, India, India
About Varangi V.

The internet has fascinated Varangi since she was 13. She was hooked to selling online when she made her first digital purchase in 2006. She has sold millions of dollars’ worth of products and services since then for companies like The Washington Post, OZY, Ellucian Inc., etc.Varangi’s core expertise lies in solving business problems through marketing. With dual degrees in advertising and marketing, Varangi has over a decade of experience in Marketing Strategy, Budgeting, SEM, SEO, Social Media, Email Marketing, Content Marketing, Agency Management, Analytics, Online Presence, and Reputation Management.With experience managing digital teams in USA, India, UK, Australia, New Zealand and Middle East, Varangi brings a global problem-solving perspective. With keen interest in data and analytics, Varangi loves diving deep in data and coming up with actionable insights to meet business goals.

Varangi V.'s Current Company Details
Voraco

Voraco

View
Founder and CEO
Pune, MH, IN
Website:
voraco.com
Employees:
4
Varangi V. Work Experience Details
  • Voraco
    Founder And Ceo
    Voraco
    Pune, Mh, In
  • Voraco
    Founder & Ceo
    Voraco 2017 - Present
    Global
    At Voraco, we are proudly independent thinkers and makers.We are strategists, designers, writers, entrepreneurs and project managers.We are also shoppers, investors and travelers.We are global citizens with local tastes. Our collective experiences make us dreamers, doers, believers and storytellers. We are Voraco.-----Services:Digital MarketingWebsite OptimizationSearch Engine Optimization (SEO)Search Engine Marketing (SEM)Content WritingProduct Positioning and DescriptionsEmail MarketingSocial Media Marketing-----Brand DevelopmentBrand StrategyCompany/Product NamingBrand ArchitectureVisual Identity DesignBrand GuidelinesBrand Voice & MessagingTaglines & Copywriting-----Communication DesignBrand CommunicationPitch Decks and PresentationsAdvertising (Digital & Traditional)Packaging DesignMarketing & Sales CollateralsBranded PhotographyBrand Films
  • Ellucian
    Manager, Digital Marketing
    Ellucian Aug 2015 - Nov 2016
    Washington D.C. Metro Area
    • Generate leads via paid digital channels for Ellucian globally.• Strategy, planning, and execution of media buys across higher education and thought leadership publications• Manage Google SEM campaigns for Ellucian in North America, Canada, Europe & Middle East. • Increased SEM conversions by 125% and decreased cost/converted click by 46.5% YoY• Started Bing campaigns for Ellucian from the ground up• Manage Display and Retargeting campaigns on various platforms• Brand, engage, inform and generate demand using Ellucian's Social Media channels. Manage day-to-day presence as well as event social media• Increased Global Social Impressions by 74%, and engagement by 31% YoY for signature event: Ellucian Live 2016
  • Ozy
    Digital Marketing Manager
    Ozy Feb 2015 - Jul 2015
    Washington D.C. Metro Area
    • Grow top-of-funnel digital audience for ozy.com• Manage campaigns and budgets across Outbrain, Facebook, Twitter, StumbleUpon, Gravity, Zemanta, Disqus, Taboola, etc.• Increase email subscriptions via earned, owned, and paid media for OZY's Presidential Daily Brief and Daily Dose newsletters• Create and deploy email marketing campaigns and newsletters for OZY.com• Develop global business partnerships to distribute OZY content. • Manage partnerships with PBS, Huffington Post, CNN, Onet, Nearpod, etc
  • The Washington Post
    Digital Marketing Manager, Audience Development
    The Washington Post Mar 2014 - Jan 2015
    Washington D.C. Metro Area
    • Grow top-of-funnel digital audience for washingtonpost.com and PostTV• Leverage social and content discovery channels to drive engaged traffic and support Blog/Section launches• Support “at risk” ad sales initiatives to deliver targeted audience against promised inventory• Stay ahead of the curve by testing new marketing channels in constantly evolving digital space• Architected and created marketing database that combines data from all marketing channels (Facebook, Twitter, etc.) and site metrics from Adobe Omniture to report P&L on marketing efforts• Exceeded 2014 paid traffic goals for washingtonpost.com by 5% YTD 2014• Reduced cost/video start by 85% YOY and exceeded overall marketing goal by 67% YTD for PostTV
  • The Washington Post
    Sr. Marketing Specialist
    The Washington Post Jul 2013 - Mar 2014
    Washington D.C. Metro Area
    • Managed the digital marketing budget and financials for brands under the Washington Post umbrella.• Established and executed low cost and ROI positive traffic generation road map for washingtonpost.com• Partnered with the advertising team and the newsroom to exceed paid site traffic goal by 13%• Managed the Digital Marketing team in the absence of Digital Marketing Director for over a year• Managed agency relationship to launch The Washington Post’s new video initiative, PostTV• Spearheaded Washington Post Jobs branding campaign online, outdoor, radio and on TV to exceed the revenue goal by 42% with 50% lower cost of the product
  • The Washington Post
    Digital Marketing Specialist
    The Washington Post Nov 2010 - Jun 2013
    Washington D.C. Metro Area
    Spearhead B2B & B2C marketing campaigns for Washington Post Jobs, Career Fairs and The Washington Post mobile apps. Collaborate with creative services, SEO/SEM manager, sales managers, product managers, business development team, email marketing team, and account management team for successful execution of marketing campaigns.
  • The Advertising Show
    Associate Producer
    The Advertising Show Feb 2010 - Dec 2010
    Austin, Texas Area
    Plan and execute Social Media and Digital Marketing strategy for The Advertising Show, an AdAdge sponsored podcast, drive more traffic to the website, and iTunes podcast page. Track traffic, Find potential leads, keep abreast of current industry trends for show content and prepare weekly guest questions.
  • The Daily Texan
    Page Designer
    The Daily Texan Feb 2010 - May 2010
    Austin, Texas Area
    Using Adobe InDesign to layout publication pages.
  • University Of Texas At Austin, Department Of Advertising
    Advertising Research Assistant
    University Of Texas At Austin, Department Of Advertising Dec 2009 - May 2010
    Austin, Texas Area
    Assist Professor Jerome Williams with research on topics such as discrimination in marketplace, and obesity & advertising by content analysis, surveys, etc. Use various databases and read related research papers to provide relevant content for inclusion in research and citation. Use Excel to sort data, apply relevant formulas, analyze emerging trends, and display results aesthetically.
  • Ut Computer Laboratory
    Proctor
    Ut Computer Laboratory Sep 2009 - May 2010
    Austin, Texas Area
    Providing customer support for Mac OS X Leopard & Windows 2000.Managing the laboratory printers, scanners, design pads, computers, and other devices.
  • Division Of Housing & Food Service
    Marketing Assistant
    Division Of Housing & Food Service Mar 2009 - May 2010
    Austin, Texas Area
    Planned, strategized and executed environmental, sustainable campaigns including poster advertisements, web layouts, flyers, awareness events, direct mailers, and other creative media based on the initiative. Decided the length, period and media for advertisements and prepared cost estimates per campaign. Generated all advertising material.Skills: Photoshop, Illustrator, Flash, InDesign
  • Leverage Marketing
    Seo/Sem Assistant
    Leverage Marketing Jul 2009 - Dec 2009
    Austin, Texas Area
    Plan and execute Search Engine Optimization strategies for 7 accounts, develop competitive analysis report, and create reports of payroll Search Engine Marketing campaigns. Research & create keyword lists, image advertisements, and content recommendations.
  • Hanmer & Partners
    Creative Intern
    Hanmer & Partners Apr 2007 - May 2007
    Mumbai Area, India
    Work on payroll accounts of the agency and designing posters, layouts, direct mailers, brochures, etc.Skills: Photoshop, Illustrator, Photography
  • Positive Ideas
    Creative Intern
    Positive Ideas Apr 2006 - Jun 2006
    Mumbai Area, India
    Conceptualization and Development of a new brand identity for an apparel business, targeting the youth segment. Surveying existing brand perception and designing creatives based on findings.

Varangi V. Skills

Digital Marketing Email Marketing Online Marketing Online Advertising Advertising Marketing Ppc Seo Social Media B2b Marketing Sem Creative Strategy Direct Marketing Adobe Creative Suite Digital Media Marketing Research Marketing Strategy Omniture Media Planning Facebook Social Media Marketing Marketing Communications Flash Competitive Analysis Digital Strategy Advertising Strategy Video Editing C++ E Dialog Database Marketing B2c Marketing Indesign Web Design Photoshop Branding Raven Seo Tools Dun And Bradstreet Market Insight Integrated Marketing Twitter Web Analytics Strategy Management Search Engine Marketing Search Engine Optimization

Varangi V. Education Details

Frequently Asked Questions about Varangi V.

What company does Varangi V. work for?

Varangi V. works for Voraco

What is Varangi V.'s role at the current company?

Varangi V.'s current role is Founder and CEO.

What is Varangi V.'s email address?

Varangi V.'s email address is va****@****hoo.com

What is Varangi V.'s direct phone number?

Varangi V.'s direct phone number is +120233*****

What schools did Varangi V. attend?

Varangi V. attended The University Of Texas At Austin, University Of Madras, Navrachana Higher Secondary School, Bhartiya Vidhya Bhavans.

What are some of Varangi V.'s interests?

Varangi V. has interest in Video Editing, Photo Editing, Reading, Photography, Swimming.

What skills is Varangi V. known for?

Varangi V. has skills like Digital Marketing, Email Marketing, Online Marketing, Online Advertising, Advertising, Marketing, Ppc, Seo, Social Media, B2b Marketing, Sem, Creative Strategy.

Who are Varangi V.'s colleagues?

Varangi V.'s colleagues are Siddhika Narayankar, Pramod Maharana.

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