Varangi V. Email & Phone Number

Pune, MH, IN

Global

At Voraco, we are proudly independent thinkers and makers.We are strategists, designers, writers, entrepreneurs and project managers.We are also shoppers, investors and travelers.We are global citizens with local tastes. Our collective experiences make us dreamers, doers, believers and storytellers. We are Voraco.-----Services:Digital MarketingWebsite.

Washington D.C. Metro Area

• Generate leads via paid digital channels for Ellucian globally.
• Strategy, planning, and execution of media buys across higher education and thought leadership publications
• Manage Google SEM campaigns for Ellucian in North America, Canada, Europe & Middle East.
• Increased SEM conversions by 125% and decreased cost/converted click by 46.5% YoY
• Started Bing campaigns for Ellucian from the ground up
• Manage Display and Retargeting campaigns on various platforms

Washington D.C. Metro Area

• Grow top-of-funnel digital audience for ozy.com
• Manage campaigns and budgets across Outbrain, Facebook, Twitter, StumbleUpon, Gravity, Zemanta, Disqus, Taboola, etc.
• Increase email subscriptions via earned, owned, and paid media for OZY's Presidential Daily Brief and Daily Dose newsletters
• Create and deploy email marketing campaigns and newsletters for OZY.com
• Develop global business partnerships to distribute OZY content.
• Manage partnerships with PBS, Huffington Post, CNN, Onet, Nearpod, etc

Washington D.C. Metro Area

• Grow top-of-funnel digital audience for washingtonpost.com and PostTV
• Leverage social and content discovery channels to drive engaged traffic and support Blog/Section launches
• Support “at risk” ad sales initiatives to deliver targeted audience against promised inventory
• Stay ahead of the curve by testing new marketing channels in constantly evolving digital space
• Architected and created marketing database that combines data from all marketing channels (Facebook, Twitter, etc.) and site metrics from Adobe Omniture to report P&L on marketing efforts
• Exceeded 2014 paid traffic goals for washingtonpost.com by 5% YTD 2014

Washington D.C. Metro Area

• Managed the digital marketing budget and financials for brands under the Washington Post umbrella.
• Established and executed low cost and ROI positive traffic generation road map for washingtonpost.com
• Partnered with the advertising team and the newsroom to exceed paid site traffic goal by 13%
• Managed the Digital Marketing team in the absence of Digital Marketing Director for over a year
• Managed agency relationship to launch The Washington Post’s new video initiative, PostTV
• Spearheaded Washington Post Jobs branding campaign online, outdoor, radio and on TV to exceed the revenue goal by 42% with 50% lower cost of the product

Washington D.C. Metro Area

Spearhead B2B & B2C marketing campaigns for Washington Post Jobs, Career Fairs and The Washington Post mobile apps. Collaborate with creative services, SEO/SEM manager, sales managers, product managers, business development team, email marketing team, and account management team for successful execution of marketing campaigns.

Austin, Texas Area

Plan and execute Social Media and Digital Marketing strategy for The Advertising Show, an AdAdge sponsored podcast, drive more traffic to the website, and iTunes podcast page. Track traffic, Find potential leads, keep abreast of current industry trends for show content and prepare weekly guest questions.

Austin, Texas Area

Using Adobe InDesign to layout publication pages.

Austin, Texas Area

Assist Professor Jerome Williams with research on topics such as discrimination in marketplace, and obesity & advertising by content analysis, surveys, etc. Use various databases and read related research papers to provide relevant content for inclusion in research and citation. Use Excel to sort data, apply relevant formulas, analyze emerging trends, and.

Austin, Texas Area

Providing customer support for Mac OS X Leopard & Windows 2000.Managing the laboratory printers, scanners, design pads, computers, and other devices.

Austin, Texas Area

Planned, strategized and executed environmental, sustainable campaigns including poster advertisements, web layouts, flyers, awareness events, direct mailers, and other creative media based on the initiative. Decided the length, period and media for advertisements and prepared cost estimates per campaign. Generated all advertising material.Skills.

Austin, Texas Area

Plan and execute Search Engine Optimization strategies for 7 accounts, develop competitive analysis report, and create reports of payroll Search Engine Marketing campaigns. Research & create keyword lists, image advertisements, and content recommendations.

Mumbai Area, India

Work on payroll accounts of the agency and designing posters, layouts, direct mailers, brochures, etc.Skills: Photoshop, Illustrator, Photography

Mumbai Area, India

Conceptualization and Development of a new brand identity for an apparel business, targeting the youth segment. Surveying existing brand perception and designing creatives based on findings.

B.S., Advertising

Activities and Societies: Technical Consultant, Indian Cultural Association, 2008 Advisor, Indian Cultural Association, 2009 Member, Mac.

B.S., Visual Communication

Top 5% of Class bracket Photographer of the year, 2006 Ad Strategy of the year, 2007

Education record

Kg-1 - 8Th Grade