Vardeep Edwards Email & Phone Number

Rochester, Kent

In an age of information overload, it pays to have a focused brand and a clear brand identity that uniquely represents your business and connects with your target audience. I primarily work with ambitious entrepreneurs and business owners who want to grow their brands and value the impact that a strategically aligned brand can have on their business.

Kent, Uk

Funding for All is a charity that exists to mentor small to medium charities, voluntary and community groups and social enterprises across Kent (and Medway) in bid writing skills, funding strategy, business planning, tendering, legacies, social media and developing budgets.My role is to mentor on best practices in social media and train charities and not-for-profits to manage their own profiles.

United Kingdom

Creative Minds needed a logo and brand refresh to help implement consistent visual identity across all their communication channels and touchpoints. I have been working with them to create new guidelines and designs for all their marketing materials, that help to communicate their brand values with clarity and professionalism.

United Kingdom

I ran a European wide Social Media Campaign for Atomium's REIsearch initiative to measure European's preparedness for the digital future. This was done through an online gamified survey where users could test their knowledge in 4 main topics: Big Data, Internet of Things, Social and New Media and Cybersecurity.I implemented a strategy and content plan for Twitter, LinkedIn, Facebook and Instagram and ran Facebook adverts to help boost awareness and participation.HIGHLIGHTS:-… Show more I ran a European wide Social Media Campaign for Atomium's REIsearch initiative to measure European's preparedness for the digital future. This was done through an online gamified survey where users could test their knowledge in 4 main topics: Big Data, Internet of Things, Social and New Media and Cybersecurity.I implemented a strategy and content plan for Twitter, LinkedIn, Facebook and Instagram and ran Facebook adverts to help boost awareness and participation.HIGHLIGHTS:- We reached approx. 1M people across all social media channels. - The website had 16,393 sessions and 29,602 page views- The Facebook advertising campaign resulted in 240,761 impressions- Twitter received 8,300 link clicks Show less

East London

Now in its 2nd year, The #Artskickers Awards recognise and reward individuals and organisations whose hard work, dedication, passion, slog and effort inspire communities to engage in and with the arts in East London. My role was to design and brand the whole event, which includes: flyers, posters, video graphics, stage visuals, invites, web assets and social media visuals. As well as managing the social media strategy and output on Twitter, Instagram and Facebook.

Rochester, Kent

I specialised in providing social media solutions for the creatively led small business. This included providing day-to-day social media activity, strategic planning, social advertising and designing & implementing social media campaigns. As well as using analytics to make sure goals are being met. I used my design background to provide a coherent visual look across all platforms, as well as create customised visuals.

Kent, Uk

- Excellent organisational and project management skills- Regularly liaising with existing / potential clients and maintaining good working relationships- Creating briefs and interpreting aims and requirements for each project- Confidently leading on a variety of design projects and providing effective solutions- Bringing in new business and pitching for new work- Working on creatively-led projects with leading design studios: ODEON, Pentagram, Marie Curie & EMAP- Having… Show more - Excellent organisational and project management skills- Regularly liaising with existing / potential clients and maintaining good working relationships- Creating briefs and interpreting aims and requirements for each project- Confidently leading on a variety of design projects and providing effective solutions- Bringing in new business and pitching for new work- Working on creatively-led projects with leading design studios: ODEON, Pentagram, Marie Curie & EMAP- Having had the opportunity to work for a range of high profile clients including: Co-op, Akzo Nobel, RIBA, DLR, Persil, Puma, CNBC, AXA insurance, Samsung & Vodafone- Reliably and continuously meeting deadlines whilst working on several projects simultaneously Show less

Remote

Montes & Clark make inspiring contemporary homeware pieces from handcrafted Mexican textiles. They work with artisan women’s cooperatives in Mexico who design and craft amazing traditional cloth, that is then turned into stunning, modern pieces for the home. By working with cooperatives, they ensure they get the highest quality of fabric, are able to pay the workers a good wage and support their wider development.My role is to create and implement a social media strategy for Instagram… Show more Montes & Clark make inspiring contemporary homeware pieces from handcrafted Mexican textiles. They work with artisan women’s cooperatives in Mexico who design and craft amazing traditional cloth, that is then turned into stunning, modern pieces for the home. By working with cooperatives, they ensure they get the highest quality of fabric, are able to pay the workers a good wage and support their wider development.My role is to create and implement a social media strategy for Instagram and Pinterest, as well as manage their email newsletters. Show less

United Kingdom

Expansion Records provide the level of quality soul largely abandoned by the American major companies many years ago. Their purpose is to offer artists, both new and veteran, a platform for their music on the UK soul scene, and where helpful, an international stage through our vast network of music fans and business affiliates.I devised a social media strategy and manage their Facebook and Instagram channels, which also includes advertising and running promotions for new releases and… Show more Expansion Records provide the level of quality soul largely abandoned by the American major companies many years ago. Their purpose is to offer artists, both new and veteran, a platform for their music on the UK soul scene, and where helpful, an international stage through our vast network of music fans and business affiliates.I devised a social media strategy and manage their Facebook and Instagram channels, which also includes advertising and running promotions for new releases and events.Social Media highlights were: Reaching highest organic reach on a single post of over 3,000; Improved the response rate on the Facebook page from 6% to 100%; Increased their page views from 11 to 449. Show less

For a pre-Christmas campaign, I created a strategy for their Facebook and Instagram channels that involved running a competition, Facebook advertising and email marketing, in an effort to boost online sales and reach.Social Media highlights: Increased Facebook post reach by 622%, Increased number of weekly likes on Instagram by 1118% and Increased number of weekly impressions on Instagram by 668%.

I carried out extensive social media strategy for this forum in November 2017. They focus on data-driven HR and employee insight and target CEOs of large corporations. I completed an audit, competitor review, researched into and detailed 3 user personas, profiled what the content for their brand should cover, their tone of voice, influencers to engage with and a plan of action for use of Twitter and LinkedIn over the course of 6 months.

Modern Human are a design practice and innovation consultancy that imagine products and services to improve modern life. I carried out a social media strategy for their Twitter channel that incorporated heartbeat moments based around their talks and events they attend, in an effort to support their offline marketing activities.

East London

The #Artskickers Awards recognised and rewarded individuals and organisations whose hard work, dedication, passion, slog and effort inspires communities to engage in and with the arts in East London. I designed and branded the whole event, which included: flyers, posters, video graphics, stage visuals, invites, web assets and social media visuals. I managed the Twitter part of the social media campaign which was to engage and inspire the East London arts community and entice them to… Show more The #Artskickers Awards recognised and rewarded individuals and organisations whose hard work, dedication, passion, slog and effort inspires communities to engage in and with the arts in East London. I designed and branded the whole event, which included: flyers, posters, video graphics, stage visuals, invites, web assets and social media visuals. I managed the Twitter part of the social media campaign which was to engage and inspire the East London arts community and entice them to enter or nominate someone for the awards.Social Media highlights were: 87,700 impressions in the week we ran a tweet chat, a jump in follower numbers from 710 at the start to 1,086 by the end of the campaign and weekly likes went from 117 to its highest at 489. Show less

Anoushka Davy is a Nutritional Therapist working with individuals to improve their health through natural means. I designed and delivered a B2C campaign to generate brand awareness to educate potential fans/followers as to the benefits of good nutrition, with a particular emphasis on the gut/brain link and how this can affect our mental wellbeing, using the overarching hashtag #GoodFood4Mood. This ran on Twitter, Instagram & Facebook and included the use of advertising and promoting a… Show more Anoushka Davy is a Nutritional Therapist working with individuals to improve their health through natural means. I designed and delivered a B2C campaign to generate brand awareness to educate potential fans/followers as to the benefits of good nutrition, with a particular emphasis on the gut/brain link and how this can affect our mental wellbeing, using the overarching hashtag #GoodFood4Mood. This ran on Twitter, Instagram & Facebook and included the use of advertising and promoting a competition.In summary, the results of my efforts produced a 3202% increase in Twitter impressions, 7600% increase in re-tweets, Twitter followers increased from 74 to 229 including influencers from her niche market. Consequently, website referrals increased Twitter 4600%, Instagram by 1400% and Facebook by 8600%. Show less

London, United Kingdom

- Managing & running a small business- Marketing and selling products to public & local businesses- Research & awareness of market trends- Creative copywriting for products- Attention to detail- Identifying gap in market for potential products- Excellent typographic skills

London, United Kingdom

Worked with 10-12 of EMAP's event teams to create branding and marketing materials for their events

London, United Kingdom

Whilst at Pentagram, I worked for a number high profile clients developing their brandingand identity, as well as contributing concepts towards tenders and pitches for new business.

London, United Kingdom

As part of a 12 month part time contract at Marie Curie, I was responsible for managingthe charity’s corporate identity and advising clients on the best design solutions for projects.

London, United Kingdom

As part of the creative team, I created and designed all aspects for an event, as well as, overhaul the design identity and working practices. In addition to this, I took on the skills necessary to bring the management and design of their website in-house.

Ba(Hons), Graphic & Media Design

An innovative and flexible approach encouraged exploration of materials, media and methodologies across key subject areas including social.

Social Media Management

Matched with a live client during the training, Digital Mums train you to deliver a strategic social media campaign and make you digitally.

Foundation Degree, Diploma In Art & Design

The Foundation Diploma in Art & Design is structured to allow students to develop a level of maturity in intellectual, critical.

A-Levels, Art, Communications Studies & Business Studies

Gcses

Art, Design & Communication, Media Studies, Maths, Science, English Language & Literature, French, Geography.