Food Tech startup // circular and sustainable food systems. Our social commitment is to help farmers by rescuing these vegetables and transforming them into healthy and tasty food. Our first product, the "Holiroots organic vegetable crackers"!! Key areas: - Business strategy- Strategic investments and partnerships - Project management - Head of Sales: DE & BE- Head of Marketing: building branding and off- & online marketing strategy.

As the Founder and Managing Director of Holiroots, a pioneering food startup operating at the intersection of social entrepreneurship and bioeconomy, I have cultivated a robust expertise in business strategy, marketing and sales.Discover more in my personal website: https://varelaventures.wixsite.com/paolavarela

Research assistant at the University of Hohenheim in the field of the bioeconomy.Topics of research: • Sustainable bioenergy • Marginal lands• Human development• Food and Nutrition Security• Poverty • Development of marginal zones

Jewerly Venture. Involved in business strategy, project management, Marketing and Sales.

Sales dashboards, supervision of the trade marketing strategies at POS, and events management.

Risk analysis dashboards, internal controls, and internal communications campaigns.

On-offline marketing strategies for the Spanish market, event management, editorial publications, CRM, and market analysis