Ana Vargas Email & Phone Number

Lisbon, Portugal

Global B2B digital micropayments platform powering cross-border digital value products - Mobile Top-ups, Data, Bundles, eSIMS, Pins, Utility Bill Payments and Prepaid Gift Cards. Fintech.RESPONSIBLE for the Global Partner Marketing activities.

Lisbon, Portugal

CUSTOMERS: LEDVANCE | SIGNIFY | LAND BOON | Histórias Contadas Vivem para SemprePerformance marketing, Digital marketing and Strategic marketing activities. Namely,► Brand positioning ► Go-To-Market (GTM) strategies development (UK, Portuguese markets)► SM management (Facebook, Instagram and LinkedIN) – SM planning; imagery and copy writing► SEM, SEO, SMM and SMO ► Technical translations (EN; SP and IT to PT)► YouTube channel focused on literature – Videos storyboard and composition (together with a video technician); voice over; poems and stories copy writingLink: https://www.youtube.com/@historiascontadasvivempara643

Lisbon, Portugal

Global B2B digital micropayments platform powering digital transfers of mobile top-ups, data and data bundles, gaming pins and gift cards. TransferTo Group. Fintech.RESPONSIBLE for Europe. Assisting Middle East and Africa | Reporting: Head of RegionMAIN ACHIEVEMENTS: European region ranked 1st in business performance for the time frame period. Increase in sales, revenues and market share► ABM► GTM strategies to support customer development and increase TRX volume; market share; revenues and GM► Market performance analysis to identify product consumption trends (Ex: Gaming; Gift cards & Vouchers) per region/ countries; Migrant communities movement patterns; POS/ Retail trends; Digital trends► Marketing campaigns (definition, implementation, performance evaluation and reporting) to develop customers business in targeted markets – Digital advertising campaigns; SEO campaigns; Manufactured promotions; Loyalty programs to decrease churn► Improve customers digital performance by offering support in SEO/ SEA analysis and strategies (SEM RUSH) – keywords; metatags; analysing customers online communication (email marketing) and landing pages and work with customers to improve conversion rates and business► NEW products development (bundling) to further increase customers differentiation towards competition in a given market and hence providing a better response to users needs► Communication assets development together with design team (Leaflets; Flyers; Posters; SM Posts; Banners) for customers and for Corporate/ Brand communication► Operators promotions (Orange only) responsible - upload in the system; communication to customers; promotion performance evaluating and improvement suggestions► EMEA events. Tickets purchase (delegates); Space and Booth rental (booth); VIP/ Meeting Rooms rental; Booth/ VIP rooms design concept; SM Posts design briefing and copy write; Merchandise; Communication assets; Providers liaison; Participation evaluation and reporting

Lisboa E Região, Portugal

► Manage of Voltimum brand, brand equity and respective digital assets on all channels and platforms► Drive holistic approach on Marketing messages, avoiding silos within different channels (Portal, NL, App, Social)► Establish a balanced approach on content formats (text, video, voice) and strengthen community approach with key target audience.► Implement product marketing for different channels (Portal, NL, App, Social) and establish respective development roadmaps in line with company benchmark► Establish link with technical team on SEO, SEM with conversion management► Lead on achievements of Group BSC targets and Facebook PPC campaigns► Overall understanding of marketing strategy and of lead acquisition in order to lead company's acquisition (grow data base size and quality)► Drive market intelligence forward► REGiONS: Europe, Australia and America's

São Paulo E Região, Brasil

SHAREHOLDERS: Worldwide electrical manufacturers: ABB | LEGRAND ELÉCTRICA | OSRAM | PRYSMIAN | NEXANS | SCHNEIDER ELECTRICOTHER CUSTOMERS: LEDVANCE | WEIDMULLERMAIN ACHIEVEMENTS: visits increased 43%, page views increased 36%, newsletter recipients increased 19%, followers on social media increased 54%; newsletter OR increased 6%; Facebook PPC results were driven to a next level (ROI - Leads)► Improve Voltimum online marketing value in Brazil► Implement business development plan for Voltimum Brazil: become a ref. in online training & education of professionals of the electrical sector in the country► Community building► Partner development manager - Responsible for the overall partner relationships, strategic business planning and projects execution ► Key account manager with focus on sales and project management► Strong focus on content (customer engagement) and project management

Lisboa E Região, Portugal

Voltimum is an online business focused on online marketing & communication for the electrical sector. B2B focus. SHAREHOLDERS: Worldwide electrical manufacturers: ABB | LEGRAND ELÉCTRICA | OSRAM | PHILIPS | PRYSMIAN | SCHNEIDER ELECTRICOTHER CUSTOMERS: LEDVANCE | SIGNIFYMAIN ACHIEVEMENTS: establish Voltimum as a ref media for professionals in the country, sustainable marketing value growth over it's existing period (2015 in comparison with 2014: +45% visits, +83% page views, +65% social media followers/ fans, 29% average newsletter OR), +74% newsletter recipients); Facebook PPC results were driven to a next level (ROI - Leads), edit a magazine on IoT for Smart home electrics► Responsible for Portuguese operations► Partner development manager - Responsible for the overall partner relationships, strategic business planning and projects execution ► Key account manager with focus on sales and project management► Community building►Operate in a complex matrix structure with multiple stakeholders where I manage Country and Marketing Committees► Drive marketing plans and projects across numerous marketing teams and businesses► Experience working across a global network in digital marketing projects► Digital marketing project planning and management namely videos, apps, dynamic and static banners, campaign landing pages, interactive games, community management, Google and LinkedIn ad words, 3D animations, social media management, etc► Team management► Responsible for database development, website traffic increase, content marketing, management and it's upload to website and social media► Use analytical tools (Sales Force, GA, etc) to track and measure results, evaluate and redefine the strategy to achieve ROI► Responsible for online and offline events organisation (fairs, seminars)► BTL communication expert in B2B► Responsible for identification and development of new business opportunities

São Paulo E Região, Brasil

► Assure online marketing activities while searching for a new marketing manager in the country

Lisboa E Região, Portugal

MAIN ACHIEVEMENTS: company referred as design pioneering in international design magazines► Responsible for marketing plan development & implementation► Responsible for market & product tendencies analysis► Creative team management► Responsible for manufacturers negotiations and product quality control► BTL communication expert - website front office definition, portal content manager, e-mailing, press releases, catalogues, social media liaison & events organisation (fairs, product launchings in several countries)

Lisboa E Região, Portugal

CUSTOMERS: VEOLIA PORTUGAL | LA CONSULTORES►Marketing intelligence - Quantitative and qualitative research and analysis►Survey implementation & it's analysis► Marketing business plan► Communication strategy definition and implementation► Main consultant for projects related to survey analysis, processes and implementation► Teacher/ Training professional on quantitative and qualitative research & it's analysis

Lisboa E Região, Portugal

► Co-author on the field of business management techniques for the Manual for certification & quality management based on ISO 9000/ 2000 norms► Author on several newsletters articles on leadership, management & marketing

Lisboa E Região, Portugal

COMPANIES: Recer, Revigrés, Gresco, Aleluia, Topcer, Primus Victória, Gresart, Dominó, Viúva Lamego, etc.MAIN ACHIEVEMENTS: export increase 4 million €; to lead a pioneering project with reference on media business magazines► Responsible for the marketing plans, international actions planning & organization, it's evaluation, adjustments to targets and budget control► Finantial management, coordination and reporting (according to structural funds specifications)► Team coordination (20-40 people depending on the number of companies involved) ► Communication expert (Catalogues, flyers, promotional videos, advertising, press releases, media liaisons, public relations, etc) ► Commercial actions responsible (organization and support of collective participations abroad, fairs, ntrepreneurial missions, etc)► Responsible for market research in several markets (market tendencies, potential clients, competitors, distribution channels, consumers profiling, etc)► Coordinator of several strategic studies, namely 1) Marketing study in the field of information technology for ceramics - aim: gather training needs 2) Marketing study for international approach of portuguese companies in foreign markets

Coimbra E Região, Portugal

► Responsible for developing and implementing marketing plan► BTL Communication expert► Patronage & fundraising, development of new products to increase finantial resources (spectator card, etc) ► Responsible for audiences development project► Responsible for marketing intelligence - satisfaction inquiries application & analysis

Digital Transformation - Mit Approach To Digital Transformation By Emeritus Institute Of Management

Module 1 - Digital transformation: From products to platforms; network effects Module 2 - Digital transformation concepts: Markets.

Degree (Bologne), Architecture

Master Degree, Working Sciences

Post Graduation, Statistic

Post Graduation, Marketing Management

Activities and Societies: A partnership between ESADE, AIP and Porto Management School

Degree, Sociology

Activities and Societies: ► Member of Representatives Assembly of Economic Faculty from 1993 to 1995 Research projects: ► Modernity time &.