www.facebook.com/2evokHandmade accessories from stainless steel, wood and Colombian natural Tagua seeds to Evoke those Dutch meaningful memories.

www.facebook.com/yupyhandmadeDesign, develop and commercialise original hand painted t-shirts and dresses for children, inspired by drawings of my little ones. Using the white cotton as canvas to celebrate their playful imagination.Between 2004 -2013 I was dedicated to raise my children, who are the most important project of my life.

Member and oganizer of the partner's program activities at IMD International.

- Defined and executed advertising and promotion campaigns for US$ 1 million / year.- Developed the card’s repositioning strategy, achieving the leadership in the Long Distance segment among three competitors, increasing Top of Mind from 3 to 19%, calling traffic in 267%, number of plastics in 136% and income in 130%.- Coordinated the card’s brand extension and relaunch, in a project that allowed the use of the calling card in 30.000 public phones in Bogotá.- Designed and launched a new service to “recharge” fix-lines with the calling card. - Led implementation of new alternative distribution channels such as vending machines and home delivery, reducing the costs and increasing the product availability by 5%.

- Developed communication and promotion strategies for 8 new products and services, including “Internet on Demand”, “Operator Services” and “Basic CorporateServices”.- Led all “direct-marketing” campaigns for corporate products, achieving effective response rates of 35%. Obtained first prize of the “Announcers’ National Association” contest.- Liaised between all the different agencies (Advertising, Promotion, Events, Direct Marketing and Research) and the company. - Coordinated international events and promotional activities to launch the operator-assisted call service named “Conexión Mundo”, for the Latin community in New York.

- Designed and executed the Strategic Marketing Plan, leading a team of two.- Established the relation with an Exclusive Zone Distributor, to guarantee the magazine’s and other publications’ availability in 700 new point of sales in one year.- Coordinated strategic alliances with Diners Club and Texaco, despite severe budget limitations, to develop co-branding ventures to build the brands. - Led tele-marketing and direct marketing campaigns (1-2-1) and established fidelity programs to maintain active a base of 8.000 subscribers.

- Designed the corporate image of the Company- Developed the strategy to launch the medical services

- Developed and executed a PR event to launch the first Carrefour supermarket in Colombia.- Organized workshops for "El Tiempo" (Principal Newspaper in Colombia)

Designed and developed products, stands and corporate images for:Noel (Leading chocolate and confectionery Company) Prograph and Rosas Iturrama

Designed and developed accessories for open office modular systems (Product Development Department)