Varsha Kinikar Email & Phone Number

Toronto, Ontario, Canada

-Managed a renewal portfolio of 100+ high-profile and mid-market customers for both SaaS and licensed software.-Proactively engaged clients at renewal to review account subscriptions, negotiate contracts, uncover risks, and identify future sales opportunities.-Generated and managed contracts, including amendments, ensuring compliance and client.

Toronto, Canada Area

• Consistently achieved quarterly target from vendor revenues
• Recruited 7+ suitable partners to vendor platform and addressed pricing, order fulfillment, and post-sales procurement issues
• Represented company at vendor and customer quarterly business reviews
• Proactively managed on-time renewal rates for 7+ major vendors
• Assisted executive management in special projects (currency management, renewals dashboard, certifications)
• Forecasted net new business and evaluated sales pipeline

Mississauga

• Liaised with new and existing clients (big and small) to fulfill their staffing needs and drove retention
• Served as the primary point of contact for clients in resource planning, prioritization and execution of recruitment activities
• Secured quality positions from clients and assigned resource requirements to a team of internal recruiters, validate their submissions and submit them to clients
• Leveraged solutions such as Fieldglass, Wand, Beeline to coordinate the recruitment and staffing cycle. Also leveraged Triton and HireRight to conduct employee background checks
• Performed operational processes including validating employee timesheets for accurate payroll processing
• Identified and qualified high-potential leads based on our suite of recruiting services

Bengaluru Area, India

• Drove brand awareness and lead generation through multi-channel campaigns for Information Security, Cloud, Datacenter solutions, working closely with business heads, sales and vendors
• Produced marketing and sales collaterals including product brochures, event flyers, event standees,and sales kits used across digital and offline customer-facing activities
• Supported company’s flagship and vendor events - orchestrated event logistics, drove event registrations, produced event collaterals, and tracked and reported event progress
• Revamped the corporate website, introduced responsive design and drove periodic website updates working with internal teams and digital agencies
• Improved website traffic by 30% through SEO implementation on the company website
• Created social profiles for the company on Facebook and LinkedIn. Posted updates that represented the brand to all target audiences, and drove stakeholder engagement

Bengaluru Area, India

• Created fresh sales orders by gathering technical requirements from sales, customers, and vendors for Information Security product lines
• Prepared pricing quotations that align with customer requirements and commercials leveraging NetSuite, an ERP software for products including PaloAlto, Solarwinds, Bluecoat, Riverbed, Citrix, RSA and Skybox
• Managed renewals of contracts. Planned, initiated and executed customer contract renewals
• Handled pricing negotiations with regard to discounting, margins and conversion factors and in turn helped close deals/orders
• Tracked and reported fresh orders and renewals for the assigned product portfolio