● Plan, commission and execute all digital marketing campaigns – SEO/SEM, multi-channel marketing, social media, email, webinars, driving profitable actions.● Team management(upto 4) and delegating tasks to juniors for constant updates of various collaterals. ● Proficient in Hubspot with experience managing successful marketing campaigns using the tool.● Go-to-market strategies for products, craft marketing vision and strategy for technology products● Managed successful marketing campaigns using HubSpot, resulting in a 25% increase in website traffic and a 20% increase in lead generation● Conceptualize and manage outbound initiatives for technology products with 30% increase in response rate through various platforms. ● Work cross-functionally and using ChatGPT effectively to execute a content roadmap supporting strategic business goals.● Create value propositions, messaging, tone of voice empathy and articulate customer success journey.● Define marketing objectives for the year and monthly, quarterly, and Annual plans.● Leverage AI based Digital platforms like Synthesia and created stories in Audio Visuals , software user guide demos to consistently create awareness for product to eventually convert into sales.

● Responsible for creating multiple content resources (blogs, emails, brochures, podcasts, videos etc.) to drive organic traffic, generate leads, or achieve other business objectives. ● Contributed to successful B2B website technical content refresh for global data analytics. Drafted engaging SEO-rich content for 5 Microsites and 1 website of over 45 pages.● Identify industry trends and monitored social media, created content increasing 37% engagement and built brand awareness.● Instrumental in the complete turnaround of underperforming websites resulting in a minimum of 25% improvement in SEO.● Creating, proofreading, editing, and managing online and offline marketing content. ● Know Basic usage of Canva tool for designing SMM posts

● Explore potential customer requirements and translate them to defining and building winning proposals ● Create a detailed Management Proposal for the client and the unit heads, highlighting the solution, impact and benefit of potential business development considering the industry trend & customer experience.● Social media content creation for various channels, analysing data, and increasing engagement rate by up to 40%.● Recommend and implement business changes basis analytical findings to automate the system or reduce cost, efforts and time for clients and end-user. ● Design campaigns to promote brand awareness on various mediums( Quora, Glassdoor etc.). Preparing weekly and monthly reports and dashboards. ● Event Management: Handling Backend support from corporate events of the organisation. Planning, Preparation, and Enquiring about Quotations for the events and arrangement. ● Completed HubSpot Academy's Inbound Certification Course● Conducting Webinars and understanding clients’ experiences through interviews and various case studies to formulate the sales funnel.

● Collaborate with Clients to analyse, formulate and define new business processes such that they are scalable and flexible to meet current and future business requirements ● Handle a team of Digital Marketing Managers, Designers and Writers towards Innovation and efforts to build products from inception to market availability as per the Strategy & Visioning of the company ● Manage different clients SMM channels according to their vision and help them promoting their business and in branding.