Varsha Venugopalan Email & Phone Number

Bengaluru, Ka, In

-Managing branding campaigns for clientele of various industries worldwide with end-to-end research, branding, and content marketing services.

Bengaluru, Karnataka, India

-Managing the content process end-to-end(from thought leadership, content strategy & creation, occasional designing, and publishing to community management on social media) and writing content for websites, in-store ads, information brochures, product promotions, posters, comprehensively researched ebooks, emailers, and more for two Ayurvedic brands in the US - Athreya Herbs & Athreya Ayurveda.-Editing, proofreading, creating, and improving overall content quality of research posts, blogs & articles, questionnaires, interview questions, scripts, client presentations, in-house banners, web copy, SM content, and creating a brand-to-content positioning plan per stakeholder for Racanaa Energy - a sustainable energy company in India, with HQ in the UK.-Conducting occasional content research & SM copy creation, menu descriptions, Whatsapp messaging, brochures, pamphlets, information cards, etc. for a Thai Vegan Kitchen and restaurant in Bangalore, India.-Creating brochures, social media & web content, and exhibit content for BISA event, building a fresh narrative, and writing web content for a Dental Health Practice and Florist with my overseas business affiliate Andrea's Creative Studio - a creative marketing agency in Singapore - also a SME-500 awarded company 2023.-Editing & curating personal profiles, in-office notices for a major real-estate firm in India. -Worked with a team to interview, curate, create, and publish several types of content ranging from brand story-telling, emailers, social media copy, website UX & product research & descriptions for organic farming company - Woolly Farms.-Miscellaneous one-time projects for clients located in the UK, Singapore, India, and UAE, in the areas of health & wellness, social impact, education, real estate, and sustainability requiring editing, proofreading, interview questions, voice-overs, thesis planning, SOPs, event announcements & articles, script editing, brand perception ideation, and content direction.

Bengaluru, Karnataka, India

Providing SM ad copy, creative copy, promo video scripts & ideas for posts & creatives based on market/industry trends and target market analytics for existing & new products besides general branding.

Bengaluru Area, India

-Working on the best ad copy & messaging strategies to obtain the most leads and conversions for the company's proprietary product(s) & general branding.-Managing & creating content for the SM pages (Facebook & Instagram) for 1Balance*Conducting in-depth research on health & Ayurveda *Coming up with creative design ideas, themes & concepts to produce original pictorials & videos, that will drive traffic to our page. *Working with the design, scheduling & commenting teams for the posts. *Performing pre-sales research on potential content sites to form brand partnerships with, possible influencers to form collaborations with, & finding the most apt SM campaign management options for the company. This includes contacting & liaising with them to set up meetings to discuss with 1Balance higher ups.

Bengaluru Area, India

-Gate-keeping and reviewing the editorial content on our website with the content team to ascertain whether it meets qualitative standards for publishing, based on the criteria of usefulness, number of readers, popularity of the topic, and the like.-Working primarily on Social Media Marketing (SMM) copy for Facebook and other miscellaneous assignments such as providing copy for clientele and their products which will be promoted on our page.-Providing, assigning, and reviewing the content marketing and teaser titles for the company's main Facebook page of Ayurveda.*This includes checking for errors in the articles, titles, scheduled time slots, images, identifying repetitive topics and broken links. Then following up with the content team and scheduling team to fix the errors discovered.-Reviewing the titles done by members of the team for errors.-Researching the trending topic ideas online and preparing an idea calendar along with the team members, for the Content Team to write articles on. -Holding meetings to discuss any possible changes or confusions regarding the topic idea calendar with the Content Team leads.-Providing video content and Facebook teaser titles on occasion.-Providing teaser titles for pictorials when needed.-Creating copy for clients occasionally, either with the US office, local brands, or providing sales content for our in-house sales team. *Some client projects worked on: GreenChef, Avalon, etc.-Providing any emergency or urgent content or copy required as and when.

Online

-Editor, writer and head of the Culture department for The Inflectionist-Generating thought-provoking culture articles for both online and hard-copy magazines.-Managing, mentoring and editing some of the work of junior columnists in my department

Bengaluru Area, India

-Editorial, creative layout arrangement, copy-editing & proof-reading of two non-fiction historical novels-Creating promotional and marketing content for various clientele-Social Media Marketing: generating ideas and creating advertising copy for both in-house promotional work and external clients-Overall writing, proof-reading and editorial responsibilities

United Kingdom

Conduct a comprehensive research analysis for a project to attract students from different countries to pursue higher education in UK. The contract project required garnering socio-political information, media statistics, academic testimonials, creative advertising strategies alongside providing relevant overseas liaisons & agents, all within a stringent 2-month timeslot.

United Kingdom

Writing housing, architecture, interior decor and real estate related articles for the Writers Community website.

Greater Jakarta Area, Indonesia

Travelling and freelance writing and photography about offbeat ways to enjoy places besides the tourist packages.

Greater Jakarta Area, Indonesia

Content writing, proofreading, translations from Indonesian to English, staff researcher, editing and creating B2B content for website with the help of Google Analytics and SEO.

Greater Jakarta Area, Indonesia

Research, interviewing, contacting and writing articles for various sections of the magazine, including interior décor and F&B and adding clientele to company customer database.

Jakarta, Indonesia

Training and feature writing about different topics such as fine art, travel articles including photography of travels as part of the internship program.

Auckland, New Zealand

Writing human stories about local political issues such as newly levied taxations as well as profiles of new local talent. As part of this volunteer program, I learned to successfully communicate with government agents of land & property laws, get on-the-job training on how to conduct interviews & handle clients from different professional backgrounds.

Master Of Arts (Ma), Media And Cultural Studies, Merit

Activities and Societies: Winner of food innovation competition hosted by University of Sussex-SussexFood society collaborated.

Bachelor Of Arts (B.A.), Mass Communication/Media Studies And Liberal Arts, A-

Studied the modules: Research Writing and Methodology, Comparitive Politics, Mass Media Research, News Gathering and Writing, TV.

Ib Certificate, Commerce

Activities and Societies: Mar 2007, Jakarta, Indonesia: Part of backstage crew for school play: ‘The Importance of being Earnest' July.