• Managing 15+ global clients of Adobe Campaign across banking, retail, and travel sectors, including industry leaders. • Driving key change events through extensive collaboration with Adobe campaign Engineering team• Working with a team of Subject Matter Experts to ensure seamless execution of complex marketing campaigns for clients• Communication Charter: Leading the communication charter for all Adobe Campaign customers. Conducting global discoverability workshops on Campaign Managed Cloud Services• Mentorship & Onboarding: Mentor new Transition Managers and help them ramp-up to handle complex accounts

• Strategized and implementated the lifecycle marketing campaigns (onboarding, re-engagement, re-acquisition) and retention programs through testing and automation via Hubspot• Established customer communication channels to improve product adoption and remove funnel blockers

• Set the roadmap and built towards a robust and sustainable B2B acquisition model for MakeMyTrip• Developed a structured growth strategy and efficient outreach model for scaled engagement across online channels• Drove profitable user lifecycle marketing through automated onboarding, growth and retention campaigns• Equipped Mid and large customer sales team with strong, relevant and relatable narratives• Collaborated with Product Team on new initiatives and for enhancing the platform experience

• Lead-managed demand growth through a winning marketing and communication mix with highly impactful, customer-centric campaigns • Built actionable consumer insights through regular and relevant research programs• Launched package self-booking feature by aligning key stakeholders towards changing customer behavior and needs• Built automated customer lifecycle flows to build towards loyalty and retention• Drove business development agenda through collaborations with content partners, media partners and tourism boards

• Spearheaded CRM Strategy and communication for Holiday business to efficiently manage customer life cycle• Drove Online package bookings via effective user segmentation and personalization• Pioneered user lifecycle automation, primarily in the form of cross sell and retargeting, through Adobe Campaign Manager• Designed tactical win-back campaigns to drive repeat

Major responsibilities included incremental revenue growth from newly acquired customers, incremental Acquisition, Improved pack usage, higher unique users

• Led-managed a team of 11 territory managers to drive monthly revenue, distribution and acquisition targets for the territory• Established new and profitable channel partners to improve the depth & width of distribution in low-penetration sub-markets

• Conceptualized, launched and drove Vodafone Superstar, a new-age channel loyalty program for Vodafone MPo Education drive in focus towns for creating buzz, excitement and awarenesso Automated key technical operations for improved reporting and performance analysiso Continuous engagement through automated communication campaigns• Launched a single-point Information Portal for retailers and sales team for easy information access about loyalty, products, earning

• Led a team of 4 sales reps to achieve distribution and revenue targets for Pathanamthitta district• Re-aligned distribution infrastructure and expanded the retailer base by ensuring rightful investment, involvement and infrastructure from the channel partners• Customer base grew 6x compared to overall industry growth in the assigned area• Collaborated with distributors to build vernacular propositions on ground

Worked with the development team of the Product Business Unit, initially for customization of the parent GUI development tool of HCL, and later for providing In-Flight Entertainment solutions to clients.