I have in-hand experience on SEO, SMO, PPC, Email marketing for inhouse projects !!In my current company I am handling inhouse website for keyword ranking and social profiles regular updates. I have to maintain website traffic and doing various practices for increase the number of visits on website. In-addition I coordinate with content and development team regarding website maintenance and quality content distribution on other websites for company branding where I directly interact with our international clients through emails, chat & phone calls and send all weekly and monthly work reports. I also worked and coordinate with my team regarding project work including PPC campaign, SMO, on page & off page work.RESPONSIBILITY-#. Devising strategies to drive online traffic to the company website #. Tracking conversion rates and making improvements to the website.#. Developing and managing digital marketing campaigns#. Utilising a range of techniques including paid search, SEO and PPC.#. Researching new ideas for social media presence for the company.#. Managing online brand and product campaigns to raise brand awareness.#. Improving the usability, design, content and conversion of the company website#. Responsibility for planning and budgetary control of all digital marketing#. Evaluating customer research, market conditions and competitor data.#. Review new technologies and keep the company at the forefront of developments in digital marketing.#. Monitoring web analytics dashboards for creating advanced company website reports and segments to help analyze key performance indicators.
Dexterous Webtech
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Digital Marketing Team ManagerDexterous Webtech Nov 2016 - PresentIndiaI have experience and strong understanding of working with multiple stakeholders from small project work on an individual website to developing a business model, plan and marketing strategy.• Plan and execute all web, SEO/SEM, email, social media and display advertising campaigns.• Design, build and maintain our social media presence.• Measure and report performance of all digital marketing campaigns, and assess.• Identify trends and insights, and optimize spend and performance based on the insights.• Brainstorm new and creative growth strategies. • Website development and promotion.• Plan, execute, and measure experiments and conversion tests.• Collaborate with internal team to create landing pages and optimize user experience.• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
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Seo AnalystCetpa Infotech Pvt. Ltd. Oct 2014 - May 2016Noida Area, IndiaUnderstanding the Marketing requirement, Business of clients, Target profiles, Market segments & running online initiatives.-Managing all SEO/SMO/PPC/Email Marketing/ORM, Campaigns. Defining and implementing overall SEO and SMO strategies for the campaigns in accordance with the business objectives.- Improving site Structure, Page Construction, keyword lists, and SEO Copywriting.- Research, identify and establish partnerships with authoritative web sites for link-building.- Top-to-bottom management of SEO campaigns; generating ranking reports, conducting site audits.- URL Structuring, Site Navigation and Campaign Conversion Tracking- Identify opportunities to improve organizational and process enhancements that support SEO- Ability to manage complex reporting and garner actionable insights from data- Optimizing site architecture, URL structures, title tags, header tags, and copy for maximized indexing and keyword relevancy- Monitoring blogs and recording any updates or changes to the search engine algorithm.- Develop and implement social media strategy on social media channels (e.g. Facebook, Twitter, Pinterest, Instagram, YouTube, Google+, etc).- Target audience(s) and able to generate more traffic and new followings to the Company's social media pages.- Increase Fan/Likes/Followers on Social Media Channels.- Suggest for Creating content and special campaigns such as contests and online events for the community in order to generate reach and engagement in marketing/branding initiatives.- Monitor effective benchmarks for measuring the impact of Social Media programs. Analyze, review and report on effectiveness of campaigns in an effort to maximize results.- Good understanding and knowledge of Social Media platform (Twitter, Facebook, Youtube, etc), Content Publishing Tools (Hootsuite, Viralheat etc) Reputation Management Tools(TrackUR, Google Alerts, etc)- Proactive Analysis, Tracking Campaign Performance via Google Analytics. -
Search Engine Optimization ExecutiveMind Tech Solution Pvt. Ltd. Aug 2012 - Sep 2014Noida Area, India
Varun Gupta Skills
Varun Gupta Education Details
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Subharti Institute Of Technology & EngineeringInformation Technology (It)
Frequently Asked Questions about Varun Gupta
What company does Varun Gupta work for?
Varun Gupta works for Dexterous Webtech
What is Varun Gupta's role at the current company?
Varun Gupta's current role is Digital Marketing Team Manager at Dexterous Webtech (Google Adwords Certified).
What schools did Varun Gupta attend?
Varun Gupta attended Subharti Institute Of Technology & Engineering.
What are some of Varun Gupta's interests?
Varun Gupta has interest in Science And Technology, Social Services.
What skills is Varun Gupta known for?
Varun Gupta has skills like C, Mysql, Asp.net, Java, Seo, Digital Marketing, Social Bookmarking, Organic Search, Digital Mapping, Facebook, Twitter, Google Technologies.
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Varun Gupta
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Varun Gupta
Hyderabad2gmail.com, mindtree.com1 +190860XXXXX
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Varun Gupta
Co-Founder, B O U L T | Times 40 Under 40 | Entrepreneur 35 Under 35 | Entrepreneur India - Young Entrepreneur Of The YearDelhi, India -
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Varun Gupta
Chandigarh, India
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