Driving growth and innovation in the Association Management & Consulting space by leading multi-faceted initiatives:- Spearheaded business development efforts, successfully pitching to various associations, resulting in securing the prestigious AMPP market study project.- Managing the strategic growth and operational excellence of HSMAI India, delivering high-impact events, and experiences for the Indian market.- Pioneered strategic partnerships, led ROI-driven event IPs, and developed multi-city roadshows to enhance member engagement and attract sponsorships.- Implemented advocacy strategies and stakeholder engagement programs aligned with client objectives.- Directed market research and policy advisory projects to influence organizational decisions and government engagement for global and local clients.- Led cross-functional teams to deliver customized consulting solutions, ensuring measurable outcomes for associations across sectors like Hospitality, Non-Destructive Testing, Corrosion, and Welding.

In my role leading the growth and strategic direction of HSMAI India, I oversee the association's operations, engage with members, and reach out to the industry. I focus on developing innovative educational and networking initiatives that empower hospitality professionals in Sales, Marketing, Revenue, and Distribution.Key responsibilities include:- Event Strategy, Marketing & Execution: I have successfully marketed & executed flagship events such as the Commercial Strategy Conference, GM/Commercial Leaders Roundtables, and Power-Up: Education & Networking Events, providing measurable value to both participants and sponsors.- Industry Partnerships: I have established strategic alliances with hotel chains, technology providers, and media partners to drive collaborative initiatives.- Community Building: Fostered a vibrant professional community by organizing thought leadership forums, encouraging knowledge sharing, and promoting excellence.- Sponsorship: Spearheading the event IPs and multi-city roadshows, envisioning sustainability satisfaction for the sponsors.- Chapter Development: Lead the launch of the Delhi Chapter to enhance regional outreach and engagement.By combining strategy, creativity, and collaboration, I strive to position HSMAI India as the leading voice of the hospitality industry in the region.

American Society of Non-Destructive Testing (ASNT) https://www.asnt.org/Pioneering the Launch of ASNT’s NDT Training Center in IndiaThrilled to have been instrumental in the successful establishment of the ASNT NDT Training Center in Chennai, India—a milestone in bridging gaps in NDT training and introducing ISO 9712 certification to the Indian market.Key Challenges:- Addressing the lack of practical elements in traditional NDT training.- Competing with established global players in the Indian market.Strategic Solutions & Achievements:- Conducted extensive market research and competitor analysis to craft a robust Go-to-Market strategy.- Partnered with ASNT to identify a prime location in Chennai, tackle legal and operational hurdles, and build a world-class training facility.- Introduced industry-relevant curriculum, combining practical and advanced certification programs to meet growing market demands.- Delivered a successful dual launch—virtually at ASNT India Chapter’s annual event in Pune (350+ stakeholders) and physically in Chennai.Impact:- Established a state-of-the-art NDT training center, offering unparalleled infrastructure and practical learning opportunities.- Set a benchmark for collaboration, innovation, and stakeholder engagement in addressing industry challenges.

We create impactful event experiences that connect various industry verticals to their TG through ROI driven customised engagements. We manage events and corporate films projects where our goal is to enrich you with elevated standards of solution-oriented service.We have been making momentous achievements and possess an organized and detail-oriented work ethic that we can bring to a concept. Known for our ability to stay within the parameters of our clients’ budgets, thus ensuring their satisfaction. From creating compelling presentations to detail-oriented sales/business plans and leading a team or a campaign to it's fruition, we are consistently on a path of evolvement. Our intent has always been to leverage our skills and knowledge to assist an organization to succeed in reaching its objectives.

- Collaborating with the CSMs, TPMs, Product, and Design teams to provide all clients with the best possible product experience.- Perform product demos for prospects (Event Owners, Sponsors & Exhibitors) to provide a better understanding of the Social27 platform and its capabilities.- Setting up Sponsors Workspace and Virtual Exhibits for various events including COP26 (2020) organised by the UN. - Working in conjunction with the CSMs to address any sponsor/exhibitor queries and to solve them in the minimum time frame.- Ensuring that the sponsor workspace runs smoothly by checking new functionalities and versions.- Providing suggestions to the Product and Dev for better user experience.

I managed the entire sales life-cycle from identifying target sectors and clients, identified opportunities from existing & new clients, build the prospect database, understood their key problem areas and provided customized solutions based on consultative sales approach.My daily work mode required me to coordinate with key client accounts like Associations like American Water Works Association, Society of Clinical Data Management.I developed and drove through the annual sales plan to achieve new business revenue targets – for both existing and new clients.Reviewed performance to the plan and update the activities as necessary to ensure achievement of the new business targets.Also managed business processes like budgets, sales pipeline, prospects, analytics to identify gaps through cloud-based ERP system by SAP.Identified the right digital marketing channels and content creation for digital engagement.Held formal quarterly reviews of performance to re-calibrate activities, budgets and schedules.

CHALLENGE: To launch one of a kind B2B roadshow (customised and specially designed bus) for 'ExxonMobil Lubricants' - First in the history of ExxonMobil globally and CPM India, daily city-wise tracking with timely updates.OBJECTIVE: Successful launch, flawless PAN India execution and new client retention. SOLUTION: Utilizing my B2B experience with MSMEs and Steel & Metals industry, strategically set up a contact centre team of 7 executives + 1 supervisor in Bangalore (ExxonMobile Corporate office). Created an extensive database of MSMEs from across India to extend invites for industrial areas and coordinate with local ExxonMobile sales team and temp staff for product demos and amplify it with AR & VR experience and engaging activities in a customised state of the art bus. Daily reporting through MIS and data collected through Google forms. Created content, format and worked on an in-house customised app to track daily progress and monitor the usage of merchandise, gifts, fuel, F&B, accommodation, toll, permissions & other miscellaneous expenses. RESULT: Successful launch at a 5 Start property in Bengaluru followed by an extensive roadshow that helped to expand ExxonMobil lubricants brand reach to the MSMEs across India.Other client accounts that I worked on were Beam Suntory and Bira 91

 Delivering sales campaigns to prospects, following up on the campaigns to arrange meetings and securing briefs, presenting initial credentials and developing proposals in response to the briefs. Compiled and managed new business budget to ensure the delivery as per plan to the agreed budget Provided turnkey solutions for events, brand activation, film & photography projects  Worked with clients like Amity University, Beam Suntory, ExxonMobil, Steel Guru, Radcomm Systems, NGOs, B2B & B2C Organisers) Full-Time Project:Global Partnership Summit (August 2017 till December 2017) http://globalpartnershipsummit.org/ Organised by: India Center Foundation (NGO) Strategic Partnerships Event Management & Co-ordination Business Development (Fundraising/Sponsorship) Implementation

World Robot Olympiad 2016 (February 2016 till February 2017) http://www.wro2016india.org/ Organised by: Ministry of Culture and India STEM Foundation (NGO)Industry – EducationKRAs: Generating Sponsorship for Robotic Olympiads (WRO, FTC, FLL etc.) Fundraising for setting up Robo Siksha Kendras (Robotic Labs) at Government-run schools for underprivileged students. Conceptualize fundraising campaigns Database development and maintaining existing clients Creating marketable proposals and presentations Building strategic partnerships with various industry stakeholders  Identifying right channels, strategy alignment and content creation for digital marketing campaigns Prepare marketing material and content Develop media alliances to promote the properties

Creating illuminating concepts Identifying possible co-branding opportunities with business eventsIdentify and sell sponsorship avenues to agencies and brandsDeveloping brand strategy and mapping new businesses

 Overall project management to deliver impactful intellectual properties (Minerals, Metals, Metallurgy Materials - MMMM & Used Machinery Expo - UMEX) A diverse role where I was responsible for creating a marketing strategy, social media campaigns, promotional collaterals, curate content, generating sponsorship/exhibition leads and drive sales Strategically align industry associations and media partnersAchievements:  Generating business through fresh leads for projects resulting in new client acquisitions and an increase in revenue Single-handedly coordinated and managed MSME Expo & Summit 2013 organised by MSME Development Forum https://www.indiamsme.org/forthcoming-events

CHALLENGE: Unorganised steel industry without an engaging buyer-seller platformOBJECTIVE: Achieve IP growth and set an industry benchmarkSOLUTION: Worked on a fee payment model for the speakers to present their papers on steel technology in a parallel track structure and delivering the right audience. Also introduced a live buyer-seller marketplace for the steel & metals scrap industry. RESULT: It led to 200% IP growth and 100% client retention for 2 consecutive years.

 Developing content for marketing (online & offline) Generating leads and closing sales for sponsorship and other branding options Client Servicing Creating event budgets with P&L

 Exhibition space selling Content development for the website and marketing collateral Managed media barters and association tie-ups Developed presentations for pitching ministerial events Supervised registrations for Convergence India showAchievements:  Successfully coordinated and managed shows on Alcoholic Beverages and Sport, Fitness, Adventure & Leisure Assisted the Managing Director in developing the pitch and collating documents for MNRE event, 2010 bid submission process and it which was later awarded to the group Ensured that the requirements are met for obtaining ISO certifications

 Managed delegate registrations for third-party events through EventPro and other customised CRMs  Understanding client requirements and delivering within the timeline On-site management and event execution Managed hotel bookings and spouse programs for key officials Creating CRM content, structure and suggesting features for solving issues related to event registrations and communication which is user friendly Vendor management and coordinationAchievements:  Single-handedly managed registrations of more than 600 delegates for conferences on a quarterly basis One-point contact for obtaining all event permissions in the organisation